The course is held in spring once a week at the main campus for 2 hours.
Hybrid sessions: Physical+online
Face to face and online mode of education are involved in this course. International Marketing course is designed to implement experiential learning accompanied by rigour (theoretical notions). Face to face interaction involves, including but not limited to, in-class lectures, case study discussions, in-class assignments, and project workshops. Online mode includes online lectures, webinars with industry experts and academic podcasts.
Hollensen, S. (2019) Global Marketing. 8th ed. Pearson: Harlow.
Course will be evaluated on the basis of individual and group tasks mentioned below. All tasks are essential and must be returned, dates will be dually communicated in the first session. However, exceptions include in the extension for the submission of the required components on the basis of valid justification.
Video Presentations/project launching
Discussion Forum and active class participation
Webinar sessions with the industry experts.
15.02.2021 - 28.05.2021
1 ECT = 27 hours of study, therefore, this course requires a total of 135 hours of studies in order to qualify with grade 5.
Below are the details of the workload in hours.
Lectures 30 hours
Group project 55 hours
Individual assignments 15 hours
Learning diary 35 hours
Total: 135 hours
10.02.2021 - 28.02.2021
0 - 49
Exchange students 20
Bachelor's Degree Programme in International Business
Face-to-face, Online learning