Independent study of the theories and concepts of the subject area
Classroom and distance lectures
Individual and group assignments that are completed throughout the duration of the course
Keller, K. L. & Swaminathan, V. (2020). Strategic brand management: Building, measuring, and managing brand equity (Fifth edition. Global edition.). Harlow, England: Pearson.
Journal of Brand Management. London: Palgrave Macmillan UK.
Kapferer, J. (2012). The new strategic brand management: Advanced insights and strategic thinking (5th ed.). London ; Philadelphia: Kogan Page
The learning assignments during the course will be completed in accordance with the timetable given at the beginning of the course.
09.01.2023 - 19.05.2023
Lectures 18 h
Virtual learning 25 h
Exercises 65 h
Independent work 27 h
01.11.2022 - 05.01.2023
During the course, independent study of literature, lectures and exercises will alternate.
Accreditation (replacement and inclusion)
Recognition of prior learning and experience acquired in other ways
More detailed instructions can be found from the Degree Regulations and the Study Guide
0 - 40
The assessment methods of the course include:
Assessment of one's own competence in connection with group assignments
Peer review related to group assignments
Written and/or oral feedback from the teacher on the competence of the assignments
Course grade based on competence assessments, group assignments and independent assignments
Bachelor's Degree Programme in Business Management
School of Business