Finnish
During the course, independent study of literature, lectures and exercises will alternate. Towards the end of the course, the students will carry out a project based on an assignment from a partner organisation as group work. At the final session of the course, groups will present the results of their work to the client.
Independent study of the theories and concepts of the subject area
Classroom and distance lectures
Expert lectures
Individual and group assignments that are completed throughout the duration of the course
Partner organisation development project
Arantola, H. & Simonen, K. (2009). Palvelemisesta palveluliiketoimintaan: Asiakasymmärrys palveluliiketoiminnan perustana. Helsinki: Tekes.
Arantola, H. (2006). Customer insight: Uusi väline liiketoiminnan kehittämiseen. Helsinki: WSOYpro.
Revella, A. (2015). Buyer personas: How to gain insight into your customers expectations, align your marketing strategies, and win more business. Hoboken: Wiley.
Oberhofer, M. A., Hechler, E. C., Hechler, E. A., Wolfson, D. A., Milman, I. C., Milman, I. A. & Schumacher, S. A. (2015). Beyond big data: Using social MDM to drive deep customer insight. [Place of publication not identified]: IBM Press.
Janne Hepola, Osmo Laitila
Expert lectures
Organisation case
Main Campus
The learning assignments during the course will be completed in accordance with the timetable given at the beginning of the course.
19.03.2021 - 23.04.2021
Lectures 27 h
Virtual learning 27 h
Exercises 54 h
Independent work 27 h
1. lähiopetusjakso 18.3. - 19.3.2021
Verkko- ja etäopinnot 20.3.-22.4.2021
2. lähiopetusjakso 23.4.2021 (not translated)
0 - 35
The course assessment methods include:
Competence assessment and feedback on the individual assignment being assessed.
Competence evaluation and feedback on competence related to the organisational development project.
Assessment of competence and active contribution made in exercises.
Assessment of own competence related to the organisational development project.
The group’s peer assessment related to the organisational development project.
Bachelor's Degree Programme in Business Management
Face-to-face, Online learning
2 cr
4 cr
Liiketoimintayksikkö