The course follows combined face-to-face and online learning methods where students participate in lectures, workshops and other study activities organized in classroom and virtual study environments. Furthermore, a student also completes separate individual and group assignments as supplementary independent studies utilizing virtual study platforms and materials.
Students' learning is assessed through group work (50 %), individual assignments (20 %) and lecture exam (30 %).
Shank, M. D. & Lyberger, M. R. (2022). Sports marketing: A strategic perspective (6th edition.). Routledge.
PwC's Sports Survey. A market report discussing sports marketing phenomenon and trends.
Gladden & Funk. Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty.
Chadwick & Burton. Ambush Marketing in sports: An assessment of implications and management strategies.
Exam with a retake option one week after.
28.08.2023 - 19.12.2023
Lectures and workshops including preparations and small assignments 50 hours
Independent studies including individual assignments and group assignment 65 hours
Other studies 20 hours
01.08.2023 - 24.08.2023
Course content is a combination of lectures and workshops. Each topic is discussed in a lecture followed by interactive workshops (1,5 hours).
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations.
20 - 40
Open UAS 5
Exchange students 10
Course is a part of Sport Business Management study track. Priority is given to sport students, both JAMK and exchange students.
Bachelor's Degree Programme in Business Management
School of Business