JAMK campus and Moodle platform. Zoom for online sessions.
Lectures, online webinars, development assignments, group discussions, case studies.
This course contains two compulsory seminar events in Jamk main campus and online.
Selected chapters from:
Dodds, Heisey, Ahonen EDS (2018) Routledge handbook of international sport business, Routledge.
Desbordes, M, Richelieu, A. EDS (2012) Global sport marketing contemporary issues and practice. Routledge.
Chadwick, S., Chanavat, N., Desbordes, M. (Eds) (2018), Routledge Handbook of Sports Marketing, Routledge.
Books available as e-books in JAMK library.
Case studies and journal articles announced in the course platform.
Aila Ahonen, Mari Karjalainen
No exam, no retake.
Guest lectures from JAMK partner universities. Seminar together with international partners.
13.02.2023 - 26.05.2023
Lectures 27 h
Assignments 54 h
Individual study 54 h
06.02.2023 - 12.02.2023
Lecture once a week 1,5 hours, seminar events scheduled separately.
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations.
0 - 40
Priority for sport business students (both JAMK and exchange).
Exchange students 10
Bachelor's Degree Programme in Business Management
Face-to-face, Online learning
School of Business