• International Sport Marketing (HL00BD94-3002),
         13.02.2023 – 26.05.2023,  5 cr  (ZJA23KH, ...) — Face-to-face, Online learning +-
    Learning outcomes of the course
    The object of the course:
    Upon completion of the course you are able to plan international sport marketing activities.

    Course competences:
    Internationality and multiculturalism
    Business competence
    Ethics
    Learning to learn

    Learning objectives of the course:
    You will be able to critically review, analyze and understand information available from academic and professional business sources in international sport marketing field.You can apply disciplinary and interdisciplinary knowledge to analyze business challenges and trends in international sport business market and present solutions based on the findings. You are able to utilize case-based learning techniques in solving different tasks from global sport marketing field.
    Course contents
    The course covers global sport marketing environment and its challenges, identifies special features of international sport marketing, analysis and strategies for international sport business environment, international sport marketing research, international marketing mix, international sport sponsorship and sport branding in international context.
    .
    Assessment criteria
    Assessment criteria - grade 1 and 2
    Adequate 1
    You are familiar with the ways to review and analyze academic and business information relevant to international sport marketing.
    You can apply brand concepts and produce sport marketing contents in practice in a guided situation.
    You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

    Satisfactory 2
    You have basic skills to to review, analyze and understand academic and business information relevant to international sport marketing.
    You can independently apply brand concepts and produce sport marketing contents in practice in a given situation.
    You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
    Assessment criteria - grade 3 and 4
    Good 3
    You can review, analyze and understand information available from academic and professional business sources in international sport marketing field.
    You can apply brand concepts and produce sport marketing contents in practice in different situations.
    You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

    Very Good 4
    You have the ability to review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
    You can apply brand concepts and produce good quality sport marketing contents in practice.
    You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
    Assessment criteria - grade 5
    Excellent 5
    You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
    You can apply brand concepts and produce high-quality sport marketing contents in practice.
    You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
    Further information
    The course is recommended for students in sport business specialization.
    Language of instruction

    English

    Location and time

    JAMK campus and Moodle platform. Zoom for online sessions.

    Planned learning activities, teaching methods and guidance

    Lectures, online webinars, development assignments, group discussions, case studies.
    This course contains two compulsory seminar events in Jamk main campus and online.

    Learning materials and recommended literature

    Selected chapters from:
    Dodds, Heisey, Ahonen EDS (2018) Routledge handbook of international sport business, Routledge.
    Desbordes, M, Richelieu, A. EDS (2012) Global sport marketing contemporary issues and practice. Routledge.
    Chadwick, S., Chanavat, N., Desbordes, M. (Eds) (2018), Routledge Handbook of Sports Marketing, Routledge.
    Books available as e-books in JAMK library.

    Case studies and journal articles announced in the course platform.

    Lecturer(s)

    Aila Ahonen, Mari Karjalainen

    Campus

    Main Campus

    Exam dates and re-exam possibilities

    No exam, no retake.

    Internationality

    Guest lectures from JAMK partner universities. Seminar together with international partners.

    Timing

    13.02.2023 - 26.05.2023

    Learning assignments and student workload

    Lectures 27 h
    Assignments 54 h
    Individual study 54 h

    Enrollment

    06.02.2023 - 12.02.2023

    Content scheduling

    Lecture once a week 1,5 hours, seminar events scheduled separately.

    Groups
    • ZJA23KH
    • HTL23VK
    • HTL20S1
    Alternative learning methods

    You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

    The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations.

    Seats

    0 - 40

    Assessment methods

    Priority for sport business students (both JAMK and exchange).
    Exchange students 10

    Degree Programme

    Bachelor's Degree Programme in Business Management

    Mode of delivery

    Face-to-face, Online learning

    Share of R&D studies

    3 cr

    Share of virtual studies

    1 cr

    Credits
    • 5 cr
    Unit

    School of Business