• Asian Incoming Tourism (MMFT9000-3003),
         01.11.2021 – 17.12.2021,  5 cr  (ZJA21SM, ...) — Online learning +-
    Learning outcomes of the course
    Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.

    The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.

    Hse/he understands the specific demands of the Asian customers travelling to Europe.
    Prerequisites and co-requisites
    The student understands the general concepts and phenomena related to tourism.
    Course contents
    •China and Japan as market areas for incoming tourism to Europe
    •Tourism product development and adaptation to Asian markets
    •Marketing and distribution to China and Japan
    Assessment criteria
    Assessment criteria - grade 1 and 2
    1: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses the minimum amount of the sources of the information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets.
    2: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses few relevant sources of information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets and can present relevant ideas to it.
    3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development.
    4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
    5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.
    Assessment criteria - grade 3 and 4
    3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development. 4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
    Assessment criteria - grade 5
    5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.

    Language of instruction

    English

    Planned learning activities, teaching methods and guidance

    On-line studying
    Video lectures and visitors
    Assignments
    On-line discussions
    Personal portfolio
    Exam

    Learning materials and recommended literature

    Current materials about the topic provided by course tutors

    Lecturer(s)

    Susanna Nuijanmaa, Kari Halonen

    Timing

    01.11.2021 - 17.12.2021

    Learning assignments and student workload

    Learning the course materials 60 h
    Assignments 55 h
    Preparing for exam 20 h
    Total 135 h

    Enrollment

    02.08.2021 - 05.09.2021

    Groups
    • ZJA21SM
    • ZJK21SM
    • MTM20S1
    • MTM19S1
    • MTM21VS
    Seats

    0 - 60

    Assessment methods

    CampusOnline: 20 (included in the total capacity)
    Open UAS 5 (included in the total capacity)
    Exchange students: 5 (included in the total capacity)

    Degree Programme

    Bachelor's Degree Programme in Tourism Management

    Mode of delivery

    Online learning

    Share of virtual studies

    5 cr

    Credits
    • 5 cr
    Unit

    School of Business