Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.

The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.

Hse/he understands the specific demands of the Asian customers travelling to Europe.

The student understands the general concepts and phenomena related to tourism.

•China and Japan as market areas for incoming tourism to Europe
•Tourism product development and adaptation to Asian markets
•Marketing and distribution to China and Japan

1: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses the minimum amount of the sources of the information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets.
2: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses few relevant sources of information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets and can present relevant ideas to it.
3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development.
4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.

3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development. 4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.

5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.