The student knows current perspectives in strategic management.
He/she understands the meaning of ethicality, diversity and responsibility in strategic management.
The student is able to apply practical solutions in responsibility communications.

Basic business understanding. Basics of tourism.

Responsibility communications
Ethical management
Diversity management
Yearly changing current theme (for example accessibility, luxury tourism etc.)

The general criteria of the competences that the Bachelor's Degrees awarded by Finnish Universities of Applied Sciences provide can be found on JAMK's web pages. The learning outcomes of individual courses are assessed in relation to the objectives of the course concerned. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6.

Assessment methods are based on learning objectives.

Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:


1 (Sufficient) The student identifies different current perspectives in strategic management. The student understands the meaning of ethicality, diversity and responsibility in strategic management. The student applies practical solutions in responsibility communications into practice.

2 (Satisfactory) The student understands different current perspectives in strategic management. The student can explain the meaning of ethicality, diversity and responsibility in strategic management. The student applies practical solutions in responsibility communications into practice.

If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

3 (Good) The student can explain different current perspectives in strategic management. The student demonstrates the meaning of ethicality, diversity and responsibility in strategic management. The student applies practical solutions in responsibility communications into practice and is able to analyze the solutions.

4 (Very Good) The student can current perspectives in strategic management. The student evaluates the meaning of ethicality, diversity and responsibility in strategic management. The student applies practical solutions in responsibility communications into practice and is able to analyze and compare chosen solutions.

5 (Excellent) The student can critisize current perspectives in strategic management. The student evaluates the meaning of ethicality, diversity and responsibility in strategic management. The student applies practical solutions in responsibility communications into practice and is able to analyze and compare chosen solutions. The student creates new practical solutions in responsibility communications.