This course is taught in autumn.
Keller, K. L. & Swaminathan, V. (2020). Strategic brand management: Building, measuring, and managing brand equity (Fifth edition. Global edition.). Pearson.
Additional Material / Recommended Reading Material
Keller K., Aperia, T. & Georgeson, M., 2012, Strategic Brand Management: A European Perspective. Prentice-Hall.
At learning platform, the teacher will provide you with the lecture notes that contains academic literature, videos, blogs, short article, etc. related to the focused topic area.
There are two items of assessment for the brand management course
1) Answering the discussion questions, related to each lesson, at the learning platform
2) Final Individual Project: For an individual project, students need to develop a brand marketing communication plan. The brand communication plan includes Use of marketing communication tool both traditional and digital to build a brand using secondary association to build a brand. The length of the final project should be a maximum of ten pages in length (excluding cover page and contents). The project should be written according to JAMK reporting instructions.
More detailed information about the final project at learning platform
06.09.2021 - 14.11.2021
Brand Management course worth 5 ECTS.One ECTS corresponds to an average of 27 hours of work, which means that the load of 5 ECTS approximately 135 hours.
Student Workload in hours
Assignments 70 hours
Independent study 65 hours
Total of 135 hours
02.08.2021 - 05.09.2021
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.
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Master's degree studies. Recognition of prior learning (RPL) can be obtained on the basis of prior learning. Recognition of prior learning is subject to an application which correctly points out the competencies consistent with the course objectives. In addition, proof of the successful completion of the development assignment is required.
Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management