Formulating Strategy (5 cr)

Evaluation scale

0-5

Objective

Purpose of the course
The purpose of the course you will familiarize about strategy thinking, strategic leadership and strategy implementation. You will also be able to evaluate strategy documents of different organizations.

Course competences
Internationalization and communication competence
Entrepreneurship, innovation and working community competence

Learning outcomes
You will recognize the role and importance of strategy and strategic management in the success of private and public organizations. You will understand the basic concept of strategy thinking, you recognize the different schools of strategic management. You will understand the importance of strategic management as an organizational success factor. You will be able to evaluate different strategies and have the knowledge to carry out strategic analysis, strategy selection and implementation of strategy

Content

Strategic thinking, principles of strategic management, vision, mission, values, goals.
Development directions of the strategy and connections to the decision-making process.
Strategy process, strategic analysis, formulating strategy, tools, and deployment of the strategies.
Indicators and measuring as parts of efficient leadership, and evaluation of the results.

Location and time

Implementation time 1.9-20.12.2023 (Moodle open)

I Webinar 20.9.20232023 time 12-17
II Webinar 10.10. 2023 2023 time 12-17
III Webinar 31.10 2023 time 16-19

Materials

Porter, M. (1996). What is Strategy? Harvard Business Review, Nov-Dec 1996, pages 61-78.
Porter, M. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, Jan 2008, pages 78-93.
Prahalad, C. & Hamel, G. (1990). The Core Competence of the Organization. Harvard Business Review, May-June 1990, pages 79-91
Kim, W. Chan Blue ocean strategy 2005 (or newer).
Juhola, E., Rydenfelt, H. 2020. Strateginen viestintä ja organisaation tavoitteet. Media & viestintä : kulttuurin ja yhteiskunnan tutkimuksen lehti. Vuosikerta. 43 , Nro 1 , Sivut 79-99. https://helda.helsinki.fi/bitstream/handle/10138/317042/91081_Artikkelin_teksti_148095_1_10_20200328.pdf?sequence=1

Teaching methods

Online learning, independent learning and peer support.

Student workload

Pre-assignment and preparation for it 10 h
Lectures and workshops 20 h
Peer evaluation 10 h
On-line learning 45 h
Independent work 50 h

Assessment criteria, satisfactory (1)

Sufficient 1
The theory of the subject matter as summarised by the student is appropriate for the subject matter or work role, but it does not form an overall view. The student describes and distinguishes essential concepts. The student outlines a development project. The student finds a partial solution to the problem but is unable to illustrate the results. Matters are discussed in a list-like and summarising manner. Independent thinking is lacking.

Satisfactory 2
The student applies theory within the subject matter, limited from the perspective of the subject matter or work role. The student has selected and defined the essential concepts. The student designs a development project. The student finds a partial solution to the problem. They illustrate the results. The examples demonstrate understanding and independent thinking, but the connections between theoretical knowledge and the examples are insufficient.

Assessment criteria, good (3)

Good 3
The student presents theory that is relevant and delineated. The student is able to follow and analyse the development and/or research in their field of expertise. They are able to analyse and structure theoretical information and concepts. The student leads or plans a research, development or innovation initiative, applying new methods. The student develops the operations of the organisation by finding alternative solutions to a problem. Theory and practice are combined through the student’s thinking.

Very good 4
The student produces an overall view from the essential theories in the subject matter, which they reflect on in a critical manner. The student is able to follow and analyse the development and international research in their field of expertise. They are able to consider the essential concepts in relation to each other. The student leads or plans a research, development or innovation initiative that produces a solution for a practical problem. The student demonstrates and justifies the usability of their results. The report is written in a consistent, justified and illustrative manner. It contains reflection and criticism.

Assessment criteria, excellent (5)

Excellent 5
The student is able to create new information. The student is able to follow and analyse the development and international research in the fields of expertise. The student reflects on the matter at a social level. Is able to define the essential concepts related to the special competence of the field in relation to each other. The student leads or plans a research, development or innovation initiative that produces and analyses new information and reforms the practices in complex and unpredictable operating environments. They utilise methods from research and development operations, and display creative thinking. The report has created new perspectives or overall views by combining things in a new way. The text displays the ability for critical thinking and the skill of communicating the results.