• From Idea to Product in Cultural Tourism (independent online) (MT00BJ70-3002),
         10.04.2023 – 02.06.2023,  5 cr  (ZJA23KM, ...) — Online learning +-
    Learning outcomes of the course
    During the course, the student will learn to identify cultural tourism potential and design new cultural tourism concepts. She/he will learn the service design process and relevant tools in the process.
    Prerequisites and co-requisites
    The student understands the concepts and phenomena related to cultural tourism. It is recommended to take the course “An approach to cultural tourism” or similar course before taking this course. There are also course “Kohti kulttuurimatkailua” available in Finnish.
    Course contents
    Cultural tourism products
    service design process and tools
    customer insight
    innovation methods
    concepts
    Assessment criteria
    Assessment criteria - grade 1 and 2
    1 (Adequate)
    Student recognises the service design process and cultural tourism products. The student is able to evaluate the customer-centric nature of products. The student works in a project but does not meet the goals.

    2 (Satisfactory)
    The student recognizes the service design process and is able to utilize the basic tools in designing cultural tourism products. He/she is able to evaluate the success factors involved with products. He/she can work in a project with a team and takes care of his/her duties. He/she can identify what interferes with his/her creative ability.
    Assessment criteria - grade 3 and 4
    3 (Good)
    Student understands the service design process and is able to use the tools comprehensively in designing cultural tourism product. The student is able to evaluate the success factors, and innovation business opportunities. He/she is competent in project work and works effectively towards meeting the project goals. He/she is able to improve his/her creative ability

    4 (Very good) Student can manage the service design process and is able to use tools in innovative way in desining cultural tourism product. The student is able to evaluate the success factors and business innovations. He/she is able to determine creative and responsible solutions to problems. He/she can manage projects responsibly. He/she is able to improve his/her creative ability.
    Assessment criteria - grade 5
    5 (Excellent)
    Student can manage service design process and develop cultural tourism products according to it. The student is able to evaluate success factors and business opportunities. Student uses innovative approach. He/she works responsibly and is able to anticipate problems related to the project and its result. He/she can manage projects and utilize the competence of the team optimally.
    Further information
    The course is studied online in Moodle studying environment

    Language of instruction

    English

    Location and time

    The course is virtual and implemented in Moodle learning environment. The course is based to self studying.

    Planned learning activities, teaching methods and guidance

    Webinars
    Individual assignments
    Group assignments

    Learning materials and recommended literature

    Stickdorn Marc. 2012. This is service design thinking

    Miettinen S., Koivisto M.2009.Designing services with innovative methods.Helsinki:University of Art and Design

    Moriz Stefan. 2005 London. Service design, Practical access to an evolving field

    Current materials provided by course tutors

    Lecturer(s)

    Susanna Nuijanmaa

    Exam dates and re-exam possibilities

    No exam

    Timing

    10.04.2023 - 02.06.2023

    Learning assignments and student workload

    Individual assignment 85 hours
    group work 40 hours
    webinars 10 hours
    Total 135 hours

    Enrollment

    01.11.2022 - 17.02.2023

    Content scheduling

    The dead lines for the course assignments will be given in the beginning of the course.
    Latest deadline for all assignments is at the end of the course.

    Groups
    • ZJA23KM
    • ZJK23KM
    • MTM21S1
    • MTM20S1
    • MTM22VS
    • MTM19S1
    • MTM23VK
    Seats

    0 - 20

    Assessment methods

    Weekly assignments are evaluated as passe-failed.
    Main assignment is evaluated 0-5

    Degree Programme

    Bachelor's Degree Programme in Tourism Management

    Mode of delivery

    Online learning

    Share of virtual studies

    5 cr

    Credits
    • 5 cr
    Unit

    School of Business