From Idea to Product in Cultural Tourism (independent online) (MT00BJ70-3002)

During the course, the student will learn to identify cultural tourism potential and design new cultural tourism concepts. She/he will learn the service design process and relevant tools in the process.

The student understands the concepts and phenomena related to cultural tourism. It is recommended to take the course “An approach to cultural tourism” or similar course before taking this course. There are also course “Kohti kulttuurimatkailua” available in Finnish.

Cultural tourism products
service design process and tools
customer insight
innovation methods
concepts

1 (Adequate)
Student recognises the service design process and cultural tourism products. The student is able to evaluate the customer-centric nature of products. The student works in a project but does not meet the goals.

2 (Satisfactory)
The student recognizes the service design process and is able to utilize the basic tools in designing cultural tourism products. He/she is able to evaluate the success factors involved with products. He/she can work in a project with a team and takes care of his/her duties. He/she can identify what interferes with his/her creative ability.

3 (Good)
Student understands the service design process and is able to use the tools comprehensively in designing cultural tourism product. The student is able to evaluate the success factors, and innovation business opportunities. He/she is competent in project work and works effectively towards meeting the project goals. He/she is able to improve his/her creative ability

4 (Very good) Student can manage the service design process and is able to use tools in innovative way in desining cultural tourism product. The student is able to evaluate the success factors and business innovations. He/she is able to determine creative and responsible solutions to problems. He/she can manage projects responsibly. He/she is able to improve his/her creative ability.

5 (Excellent)
Student can manage service design process and develop cultural tourism products according to it. The student is able to evaluate success factors and business opportunities. Student uses innovative approach. He/she works responsibly and is able to anticipate problems related to the project and its result. He/she can manage projects and utilize the competence of the team optimally.

The course is studied online in Moodle studying environment

English

The course is virtual and implemented in Moodle learning environment. The course is based to self studying.

Webinars
Individual assignments
Group assignments

Stickdorn Marc. 2012. This is service design thinking

Miettinen S., Koivisto M.2009.Designing services with innovative methods.Helsinki:University of Art and Design

Moriz Stefan. 2005 London. Service design, Practical access to an evolving field

Current materials provided by course tutors

Susanna Nuijanmaa

No exam

10.04.2023 - 02.06.2023

Individual assignment 85 hours
group work 40 hours
webinars 10 hours
Total 135 hours

01.11.2022 - 17.02.2023

The dead lines for the course assignments will be given in the beginning of the course.
Latest deadline for all assignments is at the end of the course.

ZJA23KM
ZJK23KM
MTM21S1
MTM20S1
MTM22VS
MTM19S1
MTM23VK

0 - 20

Weekly assignments are evaluated as passe-failed.
Main assignment is evaluated 0-5

Bachelor's Degree Programme in Tourism Management

Online learning

5 cr

5 cr

School of Business