English
At Jamk main campus, classroom G203
lectures, company visits, group work, cruise Päijänne with dinner, free time activities
Anneli Kakko
The textbook to be used in the course:
Title: Winfluence: Reframing Influencer Marketing to Ignite Your Brand
Author: Jason Falls
ISBN-10: 1642011347
ISBN-13: 978-1642011340
ASIN: B08VGNX78R
Publisher: Entrepreneur Press, 2021
Anneli Kakko
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Main Campus
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01.05.2023 - 01.06.2023
Lectures and group work at classroom G203
Monday, May 8
09:00-11:30 am Starting of the course by Dr. Don Roy
General arrangements and Finland-Jyvaskyla-JAMK
presentation by Mrs. Anneli Kakko
11:30 am-12:30 pm Lunch break
12:30-01:30 pm Introduction to Influence Marketing by Dr. Don Roy
01:45-03:00 pm Principles of Influence by Dr. Don Roy
Tuesday, May 9
09:00-10:15 am Culture and Marketing by Dr. Don Roy
10:30-11:30 am Who has Influence? by Dr. Don Roy
11:30 am-12:15 pm Lunch break
12:15-01:00 pm Bus trip to Muurame
01:00-03:30 pm Visit at Harvia, producer of sauna products
03:30-04.00 pm Bus trip to Vaajakoski
04:00-04:30 pm Visit at Panda chocolate factory shop
04:30-05:00 pm Bus trip back to Jamk in Jyväskylä
06:30-6:50 pm Walk to Jyväskylä harbor
07:00-10:00 pm Rhea cruise with dinner at Lakes Jyväsjärvi and Päijänne
Wednesday, May 10
09:00-11:30 am The Strategy of Influence by Dr. Don Roy
11:30 am-12:30 pm Lunch break
12:30-01:30 pm Presentation of Brand Team Finland Oy by Mr. Seppo
Väliheikki, Managing director
01:45-04:00 pm Case Assignment and Discussion by Dr. Don Roy
Thursday, May 11
09:00-10:15 am Implementing an Influence Marketing Campaign by Dr. Don
Roy
09:00-11:30 am Influence Marketing Best Practices by Dr. Don Roy
11:30 am -12:30 pm Lunch
12:30-04:00 pm Final assignment work session
Friday, May 12
08:50 am Meeting in front of F1 outdoor
09:00-09:30 am Walk to Valmet Rautpohja
09:30-11:15 am Visit at Valmet
11:15-12:00 am Walk back to Jamk
12:00-01:00 pm Lunch
01:00-03:00 pm Final Assignment presentations
03:00-04:00 pm Feedback and ending of the course
28.11.2022 - 30.04.2023
only face-to-face participation
0 - 30
Main teacher: Dr. Don Roy, Middle Tennessee State University (MTSU), USA, don.roy@mtsu.edu
Coordinator: Mrs. Anneli Kakko, Jamk University of Applied Sciences, anneli.kakko@jamk.fi
Bachelor's Degree Programme in Mechanical Engineering
Face-to-face
School of Technology