• Influence Marketing for Industrial Business (TK00BU17-3002),
         01.05.2023 – 01.06.2023,  3 cr  (TKN23VK, ...) — Face-to-face +-
    Learning outcomes of the course
    The objective of this course is to acquaint students with the role of influence in marketing and how influencer marketing strategies can be used to meet business objectives. An emphasis is placed on the role of culture and influence in industrial business, although the topics are also studied in the context of business-to-consumer marketing.
    Course contents
    The course covers four major topics:
    1. Culture- its impact on consumer behavior
    2. Influence- mechanics of shifting people’s thoughts and actions
    3. Influencer Marketing- considerations for selecting influencers and creating campaigns
    4. B2B Influencer Marketing- applying influencer marketing practices to engaging B2B audiences.
    Language of instruction

    English

    Location and time

    At Jamk main campus, classroom G203

    Planned learning activities, teaching methods and guidance

    lectures, company visits, group work, cruise Päijänne with dinner, free time activities

    Lecturer(s)

    Anneli Kakko

    Learning materials and recommended literature

    The textbook to be used in the course:
    Title: Winfluence: Reframing Influencer Marketing to Ignite Your Brand
    Author: Jason Falls
    ISBN-10: 1642011347
    ISBN-13: 978-1642011340
    ASIN: B08VGNX78R
    Publisher: Entrepreneur Press, 2021

    Lecturer(s)

    Anneli Kakko

    Working life cooperation

    -

    Campus

    Main Campus

    Exam dates and re-exam possibilities

    -

    Internationality

    .

    Timing

    01.05.2023 - 01.06.2023

    Learning assignments and student workload

    Lectures and group work at classroom G203
    Monday, May 8
    09:00-11:30 am Starting of the course by Dr. Don Roy
    General arrangements and Finland-Jyvaskyla-JAMK
    presentation by Mrs. Anneli Kakko
    11:30 am-12:30 pm Lunch break
    12:30-01:30 pm Introduction to Influence Marketing by Dr. Don Roy
    01:45-03:00 pm Principles of Influence by Dr. Don Roy

    Tuesday, May 9
    09:00-10:15 am Culture and Marketing by Dr. Don Roy
    10:30-11:30 am Who has Influence? by Dr. Don Roy
    11:30 am-12:15 pm Lunch break
    12:15-01:00 pm Bus trip to Muurame
    01:00-03:30 pm Visit at Harvia, producer of sauna products
    03:30-04.00 pm Bus trip to Vaajakoski
    04:00-04:30 pm Visit at Panda chocolate factory shop
    04:30-05:00 pm Bus trip back to Jamk in Jyväskylä
    06:30-6:50 pm Walk to Jyväskylä harbor
    07:00-10:00 pm Rhea cruise with dinner at Lakes Jyväsjärvi and Päijänne

    Wednesday, May 10
    09:00-11:30 am The Strategy of Influence by Dr. Don Roy
    11:30 am-12:30 pm Lunch break
    12:30-01:30 pm Presentation of Brand Team Finland Oy by Mr. Seppo
    Väliheikki, Managing director
    01:45-04:00 pm Case Assignment and Discussion by Dr. Don Roy

    Thursday, May 11
    09:00-10:15 am Implementing an Influence Marketing Campaign by Dr. Don
    Roy
    09:00-11:30 am Influence Marketing Best Practices by Dr. Don Roy
    11:30 am -12:30 pm Lunch
    12:30-04:00 pm Final assignment work session

    Friday, May 12
    08:50 am Meeting in front of F1 outdoor
    09:00-09:30 am Walk to Valmet Rautpohja
    09:30-11:15 am Visit at Valmet
    11:15-12:00 am Walk back to Jamk
    12:00-01:00 pm Lunch
    01:00-03:00 pm Final Assignment presentations
    03:00-04:00 pm Feedback and ending of the course

    Enrollment

    28.11.2022 - 30.04.2023

    Groups
    • TKN23VK
    • TKN21SA
    • TKN21SB
    • TKN22VK
    • TKN21S1
    • TKN21SM
    Alternative learning methods

    only face-to-face participation

    Seats

    0 - 30

    Assessment methods

    Main teacher: Dr. Don Roy, Middle Tennessee State University (MTSU), USA, don.roy@mtsu.edu
    Coordinator: Mrs. Anneli Kakko, Jamk University of Applied Sciences, anneli.kakko@jamk.fi

    Degree Programme

    Bachelor's Degree Programme in Mechanical Engineering

    Mode of delivery

    Face-to-face

    Credits
    • 3 cr
    Unit

    School of Technology