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Bachelor's Degree Programme in Business Management: Vastuullinen markkinointi

Code: HTL2024SS

Degree:
Bachelor of Business Administration

Degree title:
Bachelor of Business Administration

Credits:
210 ects

Duration:
3.5 years (210 cr)

Start semester:
Autumn 2024

Teaching language:
Finnish

Descriptions

The Managing Resilience specialization option is aimed at providing students an understanding of core concepts, theories and tools related to management of resilience and human resources. Resilience is a central success factor for businesses; thus, the students are given an overall understanding of renewal and an ability to use its management tools for individuals, work communities and organizations.
Through their studies, students understand the significance of human resource management (HRM) in achieving company’s strategic goals. In addition, they gain knowledge about HR practices and processes, occupational well-being, and legal requirements in HR work. Moreover, they learn about the opportunities of digitalization and digital HR tools which they can use in HRM.

Sport Business studies aim at increasing student's business skills and knowledge in the field of sport. Sport being one of the most rapidly growing industries globally, these studies provide students great possibilities to network and study in international environment. Sport business studies combine the newest theories of sport marketing and business intelligence, sport management and leadership, sport accounting and finance and the legal framework of sport. Students learn to apply this knowledge in international and local development projects and work in multicultural groups.
Students become experts in sport business by conducting different projects and doing their internships in sport organisations. They have good opportunities to gain employment in international and national sport business companies, sporting clubs and federations. Sport Business studies are taught in English.

The finance management specialisation provides students with the fundamentals of finance and investments as well as the qualification to operate in finance service sales as defined in General Securities qualification. The finance management specialisation provides excellent prerequisites to work in banks, insurance companies, investment and fund management companies, and corporate finance. The studies are implemented in cooperation with companies in the financial sector.

In the responsible marketing orientation, the student acquires the skills to improve the organization's performance within the field of responsible marketing in a digital environment. The studies include digitalization, e-commerce, data, customer understanding, sales, service design, branding and the responsibility perspective is integrated into every course. The student can focus on digital business or responsible customer management. Interesting and versatile tasks in marketing await the graduated student.

The aim of the Financial control specialization is to provide students with financial management and reporting skills. It focuses on methods and tools of financial control and information systems that can be used to steer a company's activities towards its business objectives. In terms of reporting, the focus will be on accounting and taxation or sub-ledger issues such as payroll, purchasing, or sales that meet the standards of the Accounting Act, the Accounting Regulation and tax legislation, and VAT issues. The orientation provides knowledge of economic management mechanisms, processes, and goal-oriented activities involving forward-looking planning, implementation, monitoring, and knowledge management. It lays a solid foundation for working in expert roles such as controller, accounting professional, or payroll specialist, as well as in other positions requiring financial and analytical skills. You can choose to focus your studies on management accounting, financial accounting, or data analytics. The orientation is multidisciplinary, combining business skills, financial management, analytics, robotics, leadership, processes, reporting, law, and information systems.

Description

Markkinoinnin suuntautumisvaihtoehdossa opiskelija hankkii valmiuksia parantaa organisaation tulosta vastuullisen markkinoinnin keinoin digitaalisessa ympäristössä. Opinnot sisältävät digiä, verkkokauppaa, dataa, asiakasymmärrystä, myyntiä, palvelumuotoilua, brändäystä ja vastuullisuusnäkökulma on integroitu jokaiseen opintojaksoon. Opintoja voi painottaa digitaaliseen liiketoimintaan tai vastuulliseen asiakkuuksien johtamiseen. Valmistunutta opiskelijaa odottavat markkinoinnin mielenkiintoiset ja monipuoliset työtehtävät.

Show study timings by semester, study year or period

Code Name Credits (cr) 2024-2025 2025-2026 2026-2027 2027-2028 Autumn 2024 Spring 2025 Autumn 2025 Spring 2026 Autumn 2026 Spring 2027 Autumn 2027 1. / 2024 2. / 2025 3. / 2025 1. / 2025 2. / 2026 3. / 2026 1. / 2026 2. / 2027 3. / 2027 1. / 2027
HTL2024SS-1022
TRANSFERABLE SKILLS

(Choose all )

8
ZZ00CB57 Me as a Student in Higher Education 2 2 1 1 1 1
ZZ00CB58 Information Seeking and Reporting 1 1 1 1
ZZ00CB59 Career Planning and Working Life Skills 2 2 2 2
ZZ00CB60 ICT Skills 3 3 3 3
HTL2024SS-1023
LANGUAGE AND COMMUNICATION

(Choose all )

11
ZZ00CD00 English for Working Life 4 4 4 4
ZZ00CD01 Swedish for Working Life 4 4 4 4
ZZ00CD02 Working Life Communication 3 3 3 3
HTL2024SS-1024
JAMK FUTURE FACTORY

(Choose all )

15
ZZ00CD13 Basics of Sustainable Development 1 1 1 1
ZZ00CK91 InnoFlash 2 2 2 2
ZZ00CK90 Entrepreneurship 3 3 3 3
ZZ00CD11 Working Life Project 9 9 9 9
HTL2024SS-1025
DEVELOPMENT ACTIVITIES AND THESIS

(Choose all )

20
ZZ00CK89 Research and Development 5 5 5 5
ZZ00BL91 Bachelor's Thesis, Planning 3 3 3 3
ZZ00BL97 Bachelor's Thesis, Thesis Writing 2 2 2 2
ZZ00BL92 Bachelor's Thesis, Implementation 6 6 6 6
ZZ00BL93 Bachelor's Thesis, Reporting and Assessment 4 4 4 4
ZZOA0220 Maturity Test, Bachelor's Degree 0
HTL2024SS-1027
PRACTICAL TRAINING

(Choose all )

30
HL00CJ07 Practical Training 30 30 30 30
HTL2024SS-1001
BASICS OF BUSINESS COMPETENCE

(Choose all )

36
HL00CA44 Marketing 5 5 5 5
HL00CA45 Self Leadership 4 4 4 4
HL00CA46 Business Mathematics 3 3 3 3
HL00CA47 Financial information 5 5 5 5
HL00CA48 Basic of Service Business 4 4 4 4
HL00CA49 Management 5 5 5 5
HL00CA50 Contract Law 5 5 5 5
HL00CA51 Kannattava liiketoiminta 5 5 5 5
OPTIONAL PROFESSIONAL STUDIES

(Choose 80)

80
HTL2024SS-1008
JURISPRUDENCY

(Choose 30)

0 - 30
HL00CA76 Consumer Protection and Marketing Law 5 5 5 5
HTL2024SS-1009
ANALYTICAL MARKETING

(Choose 15)

0 - 15
HL00CA81 Customer Insight 5 5 5 5
HL00CA80 Marketing Research 5 5 5 5
HL00CM29 Digital Marketing Analytics 5 5 5 5
HTL2024SS-1011
MARKETING PLANNIG AND MANAGEMENT

(Choose 20)

0 - 20
HL00CA85 Marketing Planning 5 5 5 5
HL00CA88 Marketing Management 5 5 5 5
HL00CA90 Brand Building and Management 5 5 5 5
HL00CM27 Customer Experience Management 5 5 5 5
HTL2024SS-1010
CUSTOMER MANAGEMENT AND MULTI-CHANNEL MARKETING

(Choose 25)

0 - 25
HL00CA82 Modern Sales 5 5 5 5
HL00CM28 Sales Management 5 5 5 5
HL00CA84 Channels of Digital Marketing Communication 5 5 5 5
HL00CA87 Content marketing 5 5 5 5
HL00CA86 Search Engine Marketing and Digital Discoverability 5 5 5 5
HTL2024SS-1012
DIGITAL BUSINESS

(Choose 20)

0 - 20
HL00CA92 Digital Business Models 5 5 5 5
HL00CA93 Value and Supply Chains 5 5 5 5
HL00CA95 E-Commerce 5 5 5 5
HL00CA94 Web Design 5 5 5 5
HTL2024SS-1013
BUSINESS AND RESILIENCE MANAGEMENT

(Choose 20)

0 - 20
HL00CA97 Business Strategies 5 5 5 5
HL00CA98 Performance Management 5 5 5 5
HL00CA99 Resilient Organization 5 5 5 5
HL00CB00 Business Process Management 5 5 5 5
HTL2024SS-1014
HUMAN RESOURCE MANAGEMENT

(Choose 20)

0 - 20
HL00CB04 Competence management 5 5 5 5
HTL2024SS-1015
TEAM LEADERSHIP

(Choose 20)

0 - 20
HL00CB05 Supervisory Work and Team Leadership 5 5 5 5
HL00CB06 Change Management 5 5 5 5
HTL2024SS-1016
INTERNATIONAL BUSINESS STUDIES

(Choose 20)

0 - 20
HL00CB09 International Market Entry 5 5 5 5
HL00CB10 Intercultural Business Skills 5 5 5 5
HL00CB11 International Marketing Communications 5 5 5 5
HL00CB12 International Service Business and Design 5 5 5 5
HTL2024SS-1026
ELECTIVE STUDIES

(Choose ects: 10)

10
HL00CF17 General Mathematics 3 3 3 3
HTL2024SS-1021
ATHLETE STUDIES

(Choose 15)

0 - 15
HL00CB27 Athlete’s Wellbeing 5
HL00CB28 Athlete’s Stakeholder Relations 5
HL00CB29 Athlete’s Career Planning 5
HL00CA16 Athlete stakeholder relations 5
ZZHYVIN
Student wellbeing in studies and at work (For Bachelor's Student)

(Choose 57)

0 - 57
SZZZ1910 Student´s wellbeing and life skills 2
ZS00CJ12 Life Balance 5
BI00BB51 Writing for studies 2
BI00BB52 Study techniques 2
BI00BB50 Refreshing language skills 1
ZZ00CM49 Mentoring 3 - 5
ZZ00BM06 Student Tutoring 3 - 5
ZZ00BM07 Multiform tutoring 3 - 5
ZW00BM05 Degree Student Tutoring 3 - 5
ZW00BM04 Exchange Student Tutoring 3 - 5
ZZAJ0100 Active in Student Associations 5 - 15
ZZ00BP80 Boost your career! Career planning and working life skills 2
YHTYRI
Shared Entrepreneurship Studies (For Bachelor's and Master's Student)

(Choose 23)

0 - 23
ZZ00BC02 Idea to Business 5
ZZ00BC03 Business Coaching 8
ZYVZ0200 The Dreams+Inspiration! 3
ZZ00CQ16 Narratives of entrepreneurship 2
ZZ00CQ17 Valmiina yrittämään 3
ZZ00CQ18 JA Company Program 1 - 5
ZZ00CQ62 Yritystoimintaa kehittävät opinnot 1 - 5
HTL2024SS-1028
EDUFUTURA

(Choose 0)

0
HTL2024SS-1030
EUDRES

(Choose 0)

0
Total 210 62 111 60 30 31 31 47 64 41 19 30 31 31 0 47 64 0 41 19 0 30

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Structure of the studies (Bachelor's degree)

Professional Studies
Working Life Project
Business Applications and Software 1
Effective Utilization of Spreadsheet Computation
Data Analytics
Business Applications and Software 2
Economics
Banking and insurance
Investment
Corporate Finance
Property investment
General Securities Qualification
APV ESG
Bookkeeping 1
Value Added Taxation
Payroll Administration
Bookkeeping 2
Corporate Taxation
Corporate Governance
Auditing
Internal Control and Risk Management
Management Accounting 1
Management Accounting 2
Business Simulation
Family and Inheritance Law
Labor Law
Consumer Protection and Marketing Law
Corporate Law
Information Law
Property and Estate Law
Legal Research
Customer Insight
Marketing Research
Digital Marketing Analytics
Marketing Planning
Marketing Management
Brand Building and Management
Customer Experience Management
Modern Sales
Sales Management
Channels of Digital Marketing Communication
Content marketing
Search Engine Marketing and Digital Discoverability
Digital Business Models
Value and Supply Chains
E-Commerce
Web Design
Business Strategies
Performance Management
Resilient Organization
Business Process Management
Managing Work Wellbeing
HR Processes
Digital HR
Competence management
Supervisory Work and Team Leadership
Change Management
Interaction and Communication in Leadership
Leadership Toolbox
International Market Entry
Intercultural Business Skills
International Marketing Communications
International Service Business and Design
Sport Management (academic track)
Sport Marketing
Sport Finance and Accounting
Sport Event Management
Sport Digital Communications
Sport Business Intelligence Management
Sport Legal Framework
Sponsorships and Commercial Partnerships
International Sport Development
International Sport Marketing
Sustainability and Ethics in Sport
Practical Training
Practical Training
Bachelor's Thesis
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Core Studies
Me as a Student in Higher Education
Information Seeking and Reporting
Career Planning and Working Life Skills
ICT Skills
English for Working Life
Swedish for Working Life
Working Life Communication
Basics of Sustainable Development
InnoFlash
Entrepreneurship
Research and Development
Marketing
Self Leadership
Business Mathematics
Financial information
Basic of Service Business
Management
Contract Law
Kannattava liiketoiminta
Elective Studies
General Mathematics
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Athlete stakeholder relations
Not grouped

Compulsory studies in Business management - Finance

Compulsory course
Me as a Student in Higher Education
Information Seeking and Reporting
Career Planning and Working Life Skills
ICT Skills
English for Working Life
Swedish for Working Life
Working Life Communication
Basics of Sustainable Development
InnoFlash
Entrepreneurship
Working Life Project
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Practical Training
Marketing
Self Leadership
Business Mathematics
Financial information
Basic of Service Business
Management
Contract Law
Kannattava liiketoiminta
Economics
Banking and insurance
Investment
Corporate Finance
Property investment
Family and Inheritance Law
Recommended complementary courses
Business Applications and Software 1
General Securities Qualification
APV ESG
Bookkeeping 1
Auditing
Corporate Law
Property and Estate Law
Customer Insight
Marketing Planning
Marketing Management
Customer Experience Management
Channels of Digital Marketing Communication
Business Strategies
Performance Management
Business Process Management
Alternative course
Effective Utilization of Spreadsheet Computation
Data Analytics
Business Applications and Software 2
Value Added Taxation
Payroll Administration
Bookkeeping 2
Corporate Taxation
Corporate Governance
Internal Control and Risk Management
Management Accounting 1
Management Accounting 2
Business Simulation
Labor Law
Consumer Protection and Marketing Law
Information Law
Legal Research
Marketing Research
Digital Marketing Analytics
Brand Building and Management
Modern Sales
Sales Management
Content marketing
Search Engine Marketing and Digital Discoverability
Digital Business Models
Value and Supply Chains
E-Commerce
Web Design
Resilient Organization
Managing Work Wellbeing
HR Processes
Digital HR
Competence management
Supervisory Work and Team Leadership
Change Management
Interaction and Communication in Leadership
Leadership Toolbox
International Market Entry
Intercultural Business Skills
International Marketing Communications
International Service Business and Design
Sport Management (academic track)
Sport Marketing
Sport Finance and Accounting
Sport Event Management
Sport Digital Communications
Sport Business Intelligence Management
Sport Legal Framework
Sponsorships and Commercial Partnerships
International Sport Development
International Sport Marketing
Sustainability and Ethics in Sport
Elective course
General Mathematics
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Athlete stakeholder relations
Not grouped

Compulsory studies in Business management - Marketing

Compulsory course
Me as a Student in Higher Education
Information Seeking and Reporting
Career Planning and Working Life Skills
ICT Skills
English for Working Life
Swedish for Working Life
Working Life Communication
Basics of Sustainable Development
InnoFlash
Entrepreneurship
Working Life Project
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Practical Training
Marketing
Self Leadership
Business Mathematics
Financial information
Basic of Service Business
Management
Contract Law
Kannattava liiketoiminta
Customer Insight
Marketing Research
Marketing Planning
Marketing Management
Customer Experience Management
Channels of Digital Marketing Communication
Content marketing
Recommended complementary courses
Consumer Protection and Marketing Law
Digital Marketing Analytics
Brand Building and Management
Modern Sales
Sales Management
Search Engine Marketing and Digital Discoverability
Digital Business Models
Value and Supply Chains
E-Commerce
Web Design
Business Strategies
Performance Management
Resilient Organization
Business Process Management
Competence management
Supervisory Work and Team Leadership
Change Management
International Market Entry
Intercultural Business Skills
International Marketing Communications
International Service Business and Design
Alternative course
Business Applications and Software 1
Effective Utilization of Spreadsheet Computation
Data Analytics
Business Applications and Software 2
Economics
Banking and insurance
Investment
Corporate Finance
Property investment
General Securities Qualification
APV ESG
Bookkeeping 1
Value Added Taxation
Payroll Administration
Bookkeeping 2
Corporate Taxation
Corporate Governance
Auditing
Internal Control and Risk Management
Management Accounting 1
Management Accounting 2
Business Simulation
Family and Inheritance Law
Labor Law
Corporate Law
Information Law
Property and Estate Law
Legal Research
Managing Work Wellbeing
HR Processes
Digital HR
Interaction and Communication in Leadership
Leadership Toolbox
Sport Management (academic track)
Sport Marketing
Sport Finance and Accounting
Sport Event Management
Sport Digital Communications
Sport Business Intelligence Management
Sport Legal Framework
Sponsorships and Commercial Partnerships
International Sport Development
International Sport Marketing
Sustainability and Ethics in Sport
Elective course
General Mathematics
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Athlete stakeholder relations
Not grouped

Compulsory studies in Business management - Sport business

Compulsory course
Me as a Student in Higher Education
Information Seeking and Reporting
Career Planning and Working Life Skills
ICT Skills
English for Working Life
Swedish for Working Life
Working Life Communication
Basics of Sustainable Development
InnoFlash
Entrepreneurship
Working Life Project
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Practical Training
Marketing
Self Leadership
Business Mathematics
Financial information
Basic of Service Business
Management
Contract Law
Kannattava liiketoiminta
Sport Management (academic track)
Sport Marketing
Sport Finance and Accounting
Sport Event Management
Sport Business Intelligence Management
Sponsorships and Commercial Partnerships
Recommended complementary courses
International Market Entry
Intercultural Business Skills
International Marketing Communications
International Service Business and Design
Sport Digital Communications
Sport Legal Framework
International Sport Development
International Sport Marketing
Sustainability and Ethics in Sport
Alternative course
Business Applications and Software 1
Effective Utilization of Spreadsheet Computation
Data Analytics
Business Applications and Software 2
Economics
Banking and insurance
Investment
Corporate Finance
Property investment
General Securities Qualification
APV ESG
Bookkeeping 1
Value Added Taxation
Payroll Administration
Bookkeeping 2
Corporate Taxation
Corporate Governance
Auditing
Internal Control and Risk Management
Management Accounting 1
Management Accounting 2
Business Simulation
Family and Inheritance Law
Labor Law
Consumer Protection and Marketing Law
Corporate Law
Information Law
Property and Estate Law
Legal Research
Customer Insight
Marketing Research
Digital Marketing Analytics
Marketing Planning
Marketing Management
Brand Building and Management
Customer Experience Management
Modern Sales
Sales Management
Channels of Digital Marketing Communication
Content marketing
Search Engine Marketing and Digital Discoverability
Digital Business Models
Value and Supply Chains
E-Commerce
Web Design
Business Strategies
Performance Management
Resilient Organization
Business Process Management
Managing Work Wellbeing
HR Processes
Digital HR
Competence management
Supervisory Work and Team Leadership
Change Management
Interaction and Communication in Leadership
Leadership Toolbox
Elective course
General Mathematics
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Athlete stakeholder relations
Not grouped

Compulsory studies in Business management - Renewable management

Compulsory course
Me as a Student in Higher Education
Information Seeking and Reporting
Career Planning and Working Life Skills
ICT Skills
English for Working Life
Swedish for Working Life
Working Life Communication
Basics of Sustainable Development
InnoFlash
Entrepreneurship
Working Life Project
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Practical Training
Marketing
Self Leadership
Business Mathematics
Financial information
Basic of Service Business
Management
Contract Law
Kannattava liiketoiminta
Business Strategies
Resilient Organization
Managing Work Wellbeing
HR Processes
Digital HR
Competence management
Change Management
Recommended complementary courses
Corporate Taxation
Management Accounting 1
Management Accounting 2
Business Simulation
Labor Law
Information Law
Performance Management
Business Process Management
Supervisory Work and Team Leadership
Interaction and Communication in Leadership
Leadership Toolbox
Alternative course
Business Applications and Software 1
Effective Utilization of Spreadsheet Computation
Data Analytics
Business Applications and Software 2
Economics
Banking and insurance
Investment
Corporate Finance
Property investment
General Securities Qualification
APV ESG
Bookkeeping 1
Value Added Taxation
Payroll Administration
Bookkeeping 2
Corporate Governance
Auditing
Internal Control and Risk Management
Family and Inheritance Law
Consumer Protection and Marketing Law
Corporate Law
Property and Estate Law
Legal Research
Customer Insight
Marketing Research
Digital Marketing Analytics
Marketing Planning
Marketing Management
Brand Building and Management
Customer Experience Management
Modern Sales
Sales Management
Channels of Digital Marketing Communication
Content marketing
Search Engine Marketing and Digital Discoverability
Digital Business Models
Value and Supply Chains
E-Commerce
Web Design
International Market Entry
Intercultural Business Skills
International Marketing Communications
International Service Business and Design
Sport Management (academic track)
Sport Marketing
Sport Finance and Accounting
Sport Event Management
Sport Digital Communications
Sport Business Intelligence Management
Sport Legal Framework
Sponsorships and Commercial Partnerships
International Sport Development
International Sport Marketing
Sustainability and Ethics in Sport
Elective course
General Mathematics
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Athlete stakeholder relations
Not grouped

Bachelor’s degree: The shared competences 2023-2028

Ethics

The graduating student adheres to the ethical principles and values of their field of profession, taking the principles of equality and non-discrimination into account.
- Is able to take responsibility for their own actions and their consequences and reflects on them in accordance with the ethical principles and values of their field.
- Takes others into account and promotes equality and non-discrimination.
- Take into account the realisation of diversity and accessibility in their actions.
- Understands the principles of responsible conduct of research and adheres to them.
- Is able to influence society based on ethical values.

Me as a Student in Higher Education
Information Seeking and Reporting
Career Planning and Working Life Skills
ICT Skills
English for Working Life
Swedish for Working Life
Working Life Communication
Basics of Sustainable Development
Working Life Project
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Maturity Test, Bachelor's Degree
Contract Law
Investment
Corporate Finance
General Securities Qualification
APV ESG
Bookkeeping 1
Value Added Taxation
Bookkeeping 2
Corporate Taxation
Corporate Governance
Auditing
Internal Control and Risk Management
Business Simulation
Family and Inheritance Law
Labor Law
Consumer Protection and Marketing Law
Corporate Law
Information Law
Property and Estate Law
Legal Research
Marketing Research
Modern Sales
Sales Management
Value and Supply Chains
Supervisory Work and Team Leadership
Interaction and Communication in Leadership
Leadership Toolbox
Intercultural Business Skills
Sport Digital Communications
Sport Business Intelligence Management
Sport Legal Framework
Sustainability and Ethics in Sport
Proactive development

The graduating student is able to develop solutions that anticipate the future of their own field, applying existing knowledge and research and development methods.
− Solves problem situations creatively and reforms operating methods together with others.
− Is able to work in projects in cooperation with actors of different fields.
− Is able to apply existing knowledge in the field in development and utilises research and development methods.
− Is able to seek customer-oriented, sustainable and economically viable solutions, anticipating the future of their field.

Basics of Sustainable Development
InnoFlash
Entrepreneurship
Working Life Project
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Economics
Investment
Corporate Finance
Property investment
Auditing
Internal Control and Risk Management
Management Accounting 1
Management Accounting 2
Business Simulation
Information Law
Legal Research
Customer Insight
Marketing Research
Marketing Planning
Marketing Management
Brand Building and Management
Customer Experience Management
Modern Sales
Sales Management
Digital Business Models
Business Strategies
Performance Management
Resilient Organization
Business Process Management
HR Processes
Digital HR
Competence management
Change Management
International Service Business and Design
Sport Marketing
Sport Finance and Accounting
Sport Event Management
Sport Business Intelligence Management
Sponsorships and Commercial Partnerships
Internationality and multiculturalism

The graduating student is able to operate in multicultural and international operating environments and networks.
- Is familiar with the impacts of their cultural background on their activities and is able to develop operating methods that take multiculturalism into account in their work community.
- Is able to monitor and utilise the international development of their field in their work.
- Is able to communicate internationally in their work tasks.

Me as a Student in Higher Education
Career Planning and Working Life Skills
English for Working Life
Swedish for Working Life
Working Life Communication
Research and Development
Investment
Corporate Finance
Corporate Governance
Internal Control and Risk Management
Marketing Management
Brand Building and Management
Digital Business Models
Resilient Organization
International Market Entry
Intercultural Business Skills
International Marketing Communications
International Service Business and Design
International Sport Development
International Sport Marketing
Sustainable development

The graduating student is familiar with the principles of sustainable development, promotes their implementation and acts responsibly as a professional and a member of society.
- Is able to use information related to their field in finding, implementing and establishing sustainable solutions and operating models.
- Understands sustainability challenges, their interdependencies and the various aspects of issues and problems.

Basics of Sustainable Development
Basic of Service Business
Investment
Corporate Finance
General Securities Qualification
APV ESG
Corporate Governance
Marketing Management
Brand Building and Management
Modern Sales
Sales Management
Performance Management
Resilient Organization
Sport Management (academic track)
Sport Finance and Accounting
Sport Event Management
Sport Legal Framework
Sustainability and Ethics in Sport
Learning to learn

The graduating student recognises the strengths and development areas of their competence and learning methods, and they utilise the opportunities communities and digitalisation provide in their learning.
- Assesses and develops their competence and learning methods in different learning environments.
- Is able to acquire, critically assess and appropriately apply the national and international knowledge base andpractices of their field.
- Also takes responsibility for group learning and sharing what has been learned.

Me as a Student in Higher Education
Information Seeking and Reporting
Career Planning and Working Life Skills
ICT Skills
English for Working Life
Swedish for Working Life
Working Life Communication
InnoFlash
Entrepreneurship
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Practical Training
Marketing
Self Leadership
Business Mathematics
Financial information
Basic of Service Business
Management
Contract Law
Kannattava liiketoiminta
Business Applications and Software 1
Effective Utilization of Spreadsheet Computation
Data Analytics
Business Applications and Software 2
Economics
Investment
Corporate Finance
Bookkeeping 1
Value Added Taxation
Payroll Administration
Bookkeeping 2
Corporate Taxation
Business Simulation
Family and Inheritance Law
Labor Law
Consumer Protection and Marketing Law
Corporate Law
Property and Estate Law
Legal Research
Customer Insight
Marketing Research
Marketing Management
Brand Building and Management
Customer Experience Management
Modern Sales
Sales Management
E-Commerce
Business Strategies
Performance Management
Business Process Management
Managing Work Wellbeing
HR Processes
Digital HR
Competence management
Supervisory Work and Team Leadership
Change Management
Interaction and Communication in Leadership
Leadership Toolbox
International Market Entry
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Athlete stakeholder relations
Operating in a workplace

The graduating student has versatile working life skills and is able to operate in work communities of their field.
- Is able to work constructively in a work community and promotes their own and their work community’s well-being.
- Is able to act professionally in communication and interaction situations at a workplace.
- Utilises the opportunities offered by technology and digitalisation in their work.
- Understands the complexity of changing working life and their own resilience in changing working life situations.
- Has capabilities for an entrepreneurial approach.

Career Planning and Working Life Skills
ICT Skills
English for Working Life
Swedish for Working Life
Working Life Communication
InnoFlash
Entrepreneurship
Working Life Project
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Maturity Test, Bachelor's Degree
Practical Training
Self Leadership
Contract Law
Business Applications and Software 1
Effective Utilization of Spreadsheet Computation
Business Applications and Software 2
Banking and insurance
Bookkeeping 1
Payroll Administration
Bookkeeping 2
Auditing
Internal Control and Risk Management
Management Accounting 1
Management Accounting 2
Business Simulation
Labor Law
Consumer Protection and Marketing Law
Corporate Law
Information Law
Property and Estate Law
Customer Insight
Marketing Research
Digital Marketing Analytics
Customer Experience Management
Channels of Digital Marketing Communication
Content marketing
Search Engine Marketing and Digital Discoverability
Web Design
Resilient Organization
Managing Work Wellbeing
Supervisory Work and Team Leadership
Change Management
Interaction and Communication in Leadership
Leadership Toolbox
Intercultural Business Skills
International Marketing Communications
International Service Business and Design
Sport Marketing
Sport Digital Communications
Sport Business Intelligence Management
Sponsorships and Commercial Partnerships
International Sport Marketing
Athlete’s Career Planning
Not grouped
General Mathematics

Bachelor's degree: Business Management 2023-2027

Business competence

- The students have a broad-based understanding of the business (marketing, services, management, finances, law, etc.).
- The students know the central theories related to this specialisation option. The students possess at least an advanced beginner’s skills in the practical tasks of the specialisation option.
- The students are able to utilise knowledge-driven leadership to support decision-making.

Practical Training
Marketing
Business Mathematics
Financial information
Basic of Service Business
Management
Contract Law
Kannattava liiketoiminta
Business Applications and Software 1
Effective Utilization of Spreadsheet Computation
Data Analytics
Business Applications and Software 2
Economics
Banking and insurance
Investment
Corporate Finance
Property investment
General Securities Qualification
APV ESG
Bookkeeping 1
Value Added Taxation
Payroll Administration
Bookkeeping 2
Corporate Taxation
Corporate Governance
Auditing
Internal Control and Risk Management
Management Accounting 1
Management Accounting 2
Business Simulation
Family and Inheritance Law
Labor Law
Consumer Protection and Marketing Law
Corporate Law
Information Law
Property and Estate Law
Customer Insight
Marketing Research
Digital Marketing Analytics
Marketing Planning
Brand Building and Management
Channels of Digital Marketing Communication
Content marketing
Search Engine Marketing and Digital Discoverability
Value and Supply Chains
E-Commerce
Web Design
Business Strategies
Performance Management
Resilient Organization
Business Process Management
Managing Work Wellbeing
HR Processes
Digital HR
Competence management
Supervisory Work and Team Leadership
Change Management
Interaction and Communication in Leadership
Leadership Toolbox
International Market Entry
Intercultural Business Skills
International Marketing Communications
International Service Business and Design
Sport Management (academic track)
Sport Marketing
Sport Finance and Accounting
Sport Event Management
Sport Digital Communications
Sport Business Intelligence Management
Sport Legal Framework
Sponsorships and Commercial Partnerships
International Sport Development
International Sport Marketing
Sustainability and Ethics in Sport
General Mathematics
Athlete’s Stakeholder Relations
Athlete stakeholder relations
Not grouped
Me as a Student in Higher Education
Information Seeking and Reporting
Career Planning and Working Life Skills
ICT Skills
English for Working Life
Swedish for Working Life
Working Life Communication
Basics of Sustainable Development
InnoFlash
Entrepreneurship
Working Life Project
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Self Leadership
Legal Research
Marketing Management
Customer Experience Management
Modern Sales
Sales Management
Digital Business Models
Athlete’s Wellbeing
Athlete’s Career Planning

Compulsory studies in Business management - Financial Control

Compulsory course
Me as a Student in Higher Education
Information Seeking and Reporting
Career Planning and Working Life Skills
ICT Skills
English for Working Life
Swedish for Working Life
Working Life Communication
Basics of Sustainable Development
InnoFlash
Entrepreneurship
Working Life Project
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Practical Training
Marketing
Self Leadership
Business Mathematics
Financial information
Basic of Service Business
Management
Contract Law
Kannattava liiketoiminta
Business Applications and Software 1
Effective Utilization of Spreadsheet Computation
Corporate Finance
Bookkeeping 1
Internal Control and Risk Management
Management Accounting 1
Corporate Law
Recommended complementary courses
Data Analytics
Business Applications and Software 2
Investment
Property investment
Value Added Taxation
Payroll Administration
Bookkeeping 2
Corporate Taxation
Corporate Governance
Auditing
Management Accounting 2
Business Simulation
Business Strategies
Performance Management
Business Process Management
Alternative course
Economics
Banking and insurance
General Securities Qualification
APV ESG
Family and Inheritance Law
Labor Law
Consumer Protection and Marketing Law
Information Law
Property and Estate Law
Legal Research
Customer Insight
Marketing Research
Digital Marketing Analytics
Marketing Planning
Marketing Management
Brand Building and Management
Customer Experience Management
Modern Sales
Sales Management
Channels of Digital Marketing Communication
Content marketing
Search Engine Marketing and Digital Discoverability
Digital Business Models
Value and Supply Chains
E-Commerce
Web Design
Resilient Organization
Managing Work Wellbeing
HR Processes
Digital HR
Competence management
Supervisory Work and Team Leadership
Change Management
Interaction and Communication in Leadership
Leadership Toolbox
International Market Entry
Intercultural Business Skills
International Marketing Communications
International Service Business and Design
Sport Management (academic track)
Sport Marketing
Sport Finance and Accounting
Sport Event Management
Sport Digital Communications
Sport Business Intelligence Management
Sport Legal Framework
Sponsorships and Commercial Partnerships
International Sport Development
International Sport Marketing
Sustainability and Ethics in Sport
Elective course
General Mathematics
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Athlete stakeholder relations
Not grouped

Code Name Credits (cr)
HTL2024SS-1022
TRANSFERABLE SKILLS

(Choose all)

8
ZZ00CB57 Me as a Student in Higher Education 2
ZZ00CB58 Information Seeking and Reporting 1
ZZ00CB59 Career Planning and Working Life Skills 2
ZZ00CB60 ICT Skills 3
HTL2024SS-1023
LANGUAGE AND COMMUNICATION

(Choose all)

11
ZZ00CD00 English for Working Life 4
ZZ00CD01 Swedish for Working Life 4
ZZ00CD02 Working Life Communication 3
HTL2024SS-1024
JAMK FUTURE FACTORY

(Choose all)

15
ZZ00CD13 Basics of Sustainable Development 1
ZZ00CK91 InnoFlash 2
ZZ00CK90 Entrepreneurship 3
ZZ00CD11 Working Life Project 9
HTL2024SS-1025
DEVELOPMENT ACTIVITIES AND THESIS

(Choose all)

20
ZZ00CK89 Research and Development 5
ZZ00BL91 Bachelor's Thesis, Planning 3
ZZ00BL97 Bachelor's Thesis, Thesis Writing 2
ZZ00BL92 Bachelor's Thesis, Implementation 6
ZZ00BL93 Bachelor's Thesis, Reporting and Assessment 4
ZZOA0220 Maturity Test, Bachelor's Degree 0
HTL2024SS-1027
PRACTICAL TRAINING

(Choose all)

30
HL00CJ07 Practical Training 30
HTL2024SS-1001
BASICS OF BUSINESS COMPETENCE

(Choose all)

36
HL00CA44 Marketing 5
HL00CA45 Self Leadership 4
HL00CA46 Business Mathematics 3
HL00CA47 Financial information 5
HL00CA48 Basic of Service Business 4
HL00CA49 Management 5
HL00CA50 Contract Law 5
HL00CA51 Kannattava liiketoiminta 5
OPTIONAL PROFESSIONAL STUDIES

(Choose 80)

80
HTL2024SS-1002
DIGITAL BUSINESS ENVIRONMENTS

(Choose 20)

0 - 20
HL00CA52 Business Applications and Software 1 5
HL00CA53 Effective Utilization of Spreadsheet Computation 5
HL00CA54 Data Analytics 5
HL00CA55 Business Applications and Software 2 5
HTL2024SS-1003
FINANCE

(Choose 25)

0 - 25
HL00CA56 Economics 5
HL00CA57 Banking and insurance 5
HL00CA58 Investment 5
HL00CA59 Corporate Finance 5
HL00CA60 Property investment 5
HTL2024SS-1004
SELLING FINANCIAL SERVICES

(Choose 13)

0 - 13
HL00CA61 General Securities Qualification 12
HL00CA62 APV ESG 1
HTL2024SS-1005
FINANCIAL STATEMENTS AND TAXATION

(Choose 25)

0 - 25
HL00CA63 Bookkeeping 1 5
HL00CA64 Value Added Taxation 5
HL00CA65 Payroll Administration 5
HL00CA66 Bookkeeping 2 5
HL00CA67 Corporate Taxation 5
HTL2024SS-1006
BUSINESS RESPONSIBILITY

(Choose 15)

0 - 15
HL00CA70 Corporate Governance 5
HL00CA68 Auditing 5
HL00CA69 Internal Control and Risk Management 5
HTL2024SS-1007
FINANCIAL CONTROL

(Choose 15)

0 - 15
HL00CA71 Management Accounting 1 5
HL00CA72 Management Accounting 2 5
HL00CA73 Business Simulation 5
HTL2024SS-1008
JURISPRUDENCY

(Choose 30)

0 - 30
HL00CA74 Family and Inheritance Law 5
HL00CA75 Labor Law 5
HL00CA76 Consumer Protection and Marketing Law 5
HL00CA77 Corporate Law 5
HL00CA78 Information Law 3
HL00CA79 Property and Estate Law 5
HL00CL55 Legal Research 2
HTL2024SS-1009
ANALYTICAL MARKETING

(Choose 15)

0 - 15
HL00CA81 Customer Insight 5
HL00CA80 Marketing Research 5
HL00CM29 Digital Marketing Analytics 5
HTL2024SS-1011
MARKETING PLANNIG AND MANAGEMENT

(Choose 20)

0 - 20
HL00CA85 Marketing Planning 5
HL00CA88 Marketing Management 5
HL00CA90 Brand Building and Management 5
HL00CM27 Customer Experience Management 5
HTL2024SS-1010
CUSTOMER MANAGEMENT AND MULTI-CHANNEL MARKETING

(Choose 25)

0 - 25
HL00CA82 Modern Sales 5
HL00CM28 Sales Management 5
HL00CA84 Channels of Digital Marketing Communication 5
HL00CA87 Content marketing 5
HL00CA86 Search Engine Marketing and Digital Discoverability 5
HTL2024SS-1012
DIGITAL BUSINESS

(Choose 20)

0 - 20
HL00CA92 Digital Business Models 5
HL00CA93 Value and Supply Chains 5
HL00CA95 E-Commerce 5
HL00CA94 Web Design 5
HTL2024SS-1013
BUSINESS AND RESILIENCE MANAGEMENT

(Choose 20)

0 - 20
HL00CA97 Business Strategies 5
HL00CA98 Performance Management 5
HL00CA99 Resilient Organization 5
HL00CB00 Business Process Management 5
HTL2024SS-1014
HUMAN RESOURCE MANAGEMENT

(Choose 20)

0 - 20
HL00CB01 Managing Work Wellbeing 5
HL00CB02 HR Processes 5
HL00CB03 Digital HR 5
HL00CB04 Competence management 5
HTL2024SS-1015
TEAM LEADERSHIP

(Choose 20)

0 - 20
HL00CB05 Supervisory Work and Team Leadership 5
HL00CB06 Change Management 5
HL00CB07 Interaction and Communication in Leadership 5
HL00CB08 Leadership Toolbox 5
HTL2024SS-1016
INTERNATIONAL BUSINESS STUDIES

(Choose 20)

0 - 20
HL00CB09 International Market Entry 5
HL00CB10 Intercultural Business Skills 5
HL00CB11 International Marketing Communications 5
HL00CB12 International Service Business and Design 5
HTL2024SS-1017
SPORT BUSINESS FUNDAMENTALS

(Choose 20)

0 - 20
HL00CB13 Sport Management (academic track) 5
HL00CB14 Sport Marketing 5
HL00CB15 Sport Finance and Accounting 5
HL00CB16 Sport Event Management 5
HTL2024SS-1018
APPLIED BUSINESS KNOWLEDGE IN SPORT

(Choose 20)

0 - 20
HL00CB17 Sport Digital Communications 5
HL00CB18 Sport Business Intelligence Management 5
HL00CB19 Sport Legal Framework 5
HL00CB20 Sponsorships and Commercial Partnerships 5
HTL2024SS-1019
INTERNATIONAL SPORT BUSINESS ENVIRONMENT

(Choose 15)

0 - 15
HL00CB21 International Sport Development 5
HL00CB22 International Sport Marketing 5
HL00CB23 Sustainability and Ethics in Sport 5
HTL2024SS-1026
ELECTIVE STUDIES

(Choose ects: 10)

10
HL00CF17 General Mathematics 3
HTL2024SS-1021
ATHLETE STUDIES

(Choose 15)

0 - 15
HL00CB27 Athlete’s Wellbeing 5
HL00CB28 Athlete’s Stakeholder Relations 5
HL00CB29 Athlete’s Career Planning 5
HL00CA16 Athlete stakeholder relations 5
ZZHYVIN
Student wellbeing in studies and at work (For Bachelor's Student)
0 - 57
SZZZ1910 Student´s wellbeing and life skills 2
ZS00CJ12 Life Balance 5
BI00BB51 Writing for studies 2
BI00BB52 Study techniques 2
BI00BB50 Refreshing language skills 1
ZZ00CM49 Mentoring 3 - 5
ZZ00BM06 Student Tutoring 3 - 5
ZZ00BM07 Multiform tutoring 3 - 5
ZW00BM05 Degree Student Tutoring 3 - 5
ZW00BM04 Exchange Student Tutoring 3 - 5
ZZAJ0100 Active in Student Associations 5 - 15
ZZ00BP80 Boost your career! Career planning and working life skills 2
YHTYRI
Shared Entrepreneurship Studies (For Bachelor's and Master's Student)
0 - 23
ZZ00BC02 Idea to Business 5
ZZ00BC03 Business Coaching 8
ZYVZ0200 The Dreams+Inspiration! 3
ZZ00CQ16 Narratives of entrepreneurship 2
ZZ00CQ17 Valmiina yrittämään 3
ZZ00CQ18 JA Company Program 1 - 5
ZZ00CQ62 Yritystoimintaa kehittävät opinnot 1 - 5
HTL2024SS-1028
EDUFUTURA

(Choose 0)

0
HTL2024SS-1030
EUDRES

(Choose 0)

0