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Bachelor's Degree Programme in Business Management: Markkinointi

Code: HTL2021SS

Degree:
Bachelor of Business Administration

Degree title:
Bachelor of Business Administration

Credits:
210 ects

Duration:
3.5 years (210 cr)

Start semester:
Autumn 2021

Teaching language:
Finnish

Show study timings by semester, study year or period

Code Name Credits (cr) 2021-2022 2022-2023 2023-2024 2024-2025 Autumn 2021 Spring 2022 Autumn 2022 Spring 2023 Autumn 2023 Spring 2024 Autumn 2024 1. / 2021 2. / 2022 3. / 2022 1. / 2022 2. / 2023 3. / 2023 1. / 2023 2. / 2024 3. / 2024 1. / 2024
HTL2021SS-1001
STUDENT WELLBEING IN STUDIES AND AT WORK

(Choose 52)

9 - 52
ZZPP0520 Development as an Expert 5 3 1 1 2 1 1 1 2 1 1 1
HL00BD01 Self-Management 4 4 4 4
SZZZ1910 Student´s wellbeing and life skills 2
SZZ30500 Life balance 5
BI00BB51 Writing for studies 2
BI00BB52 Study techniques 2
BI00BB50 Refreshing language skills 1
ZZ00BM06 Student Tutoring 3 - 5
ZZ00BM07 Multiform tutoring 3 - 5
ZZAJ0400 Mentoring 3
ZZEJ0100 Find Your Physical Activity 5
ZZAJ0100 Active in Student Associations 5 - 15
HTL2021SS-1002
LANGUAGES AND COMMUNICATION

(Choose all )

11
ZZPC0220 English for Working Life 4 4 4 4
ZZPC0320 Swedish for Working Life 4 4 4 4
ZZPC0420 Communication Skills (for Finnish degree programmes) 3 3 3 3
HTL2021SS-1003
FUTURE FACTORY

(Choose 53)

15 - 53
ZZPP0740 JAMK InnoFlash 2 2 2 2
ZZPP0750 Entrepreneurship 3 3 3 3
ZZPP0920 Future Factory Project 10 10 3 7 3 7
ZZVZ0400 Pre-Incubator 5
ZZVZ0450 Incubator 8
ZZVZ0250 Demola Project 5
ZYVZ0400 JA Company Program 10
ZZWZ0150 DreamUp project 5
ZYVZ0200 The Dreams+Inspiration! 3
ZZVV0420 Create your own job 1 - 2
HTL2021SS-1004
BASICS OF BUSINESS COMPETENCE

(Choose all )

35
HL00BD04 Marketing 4 4 4 4
HL00BD05 Service Management 4 4 4 4
HL00BD06 Management 4 4 4 4
HL00BD07 Contract Law 4 4 4 4
HL00BD08 Management Accounting 5 5 5 5
HL00BD09 Financial Accounting 5 5 5 5
HL00BD10 Statistics 3 3 3 3
HL00BD11 Business Mathematics 3 3 3 3
ZZPP0420 ICT Skills 3 3 3 3
HTL2021SS-1005
RESEARCH-BASED DEVELOPMENT IN PRACTICE

(Choose all )

20
ZZPP0620 Research and Development 5 5 5 5
ZZ00BL91 Bachelor's Thesis, Planning 3 3 3 3
ZZ00BL97 Bachelor's Thesis, Thesis Writing 2 2 2 2
ZZ00BL92 Bachelor's Thesis, Implementation 6 6 6 6
ZZ00BL93 Bachelor's Thesis, Reporting and Assessment 4 4 4 4
ZZOA0220 Maturity Test, Bachelor's Degree 0
HTL2021SS-1006
PRACTICAL TRAINING

(Choose all )

30
HL00BDH1 Practical Training 30 30 30 30
HTL2021SS-1013
JURISPRUDENCY

(Choose 28)

0 - 28
HL00BD39 Marketing and Competition Law 5 5 5 5
HTL2021SS-1014
DIGITAL MARKETING

(Choose 15)

0 - 15
HL00BD43 Digital Marketing Strategies 5 5 5 5
HL00BD44 Social Media Marketing 5 5 5 5
HL00BD45 Search Engine Marketing 5 5 5 5
HTL2021SS-1015
SELLING AND CUSTOMER MANAGEMENT

(Choose 15)

0 - 15
HL00BD48 Sales Team Management 5 5 5 5
HL00BD49 Customer Experience Management 5 5 5 5
HL00BD50 B2B Sales 5 5 5 5
HTL2021SS-1016
MARKETING AND SERVICE MANAGEMENT

(Choose 20)

0 - 20
HL00BD51 Marketing Management 5 5 5 5
HL00BD52 Marketing Communications 5 5 5 5
HL00BD53 Brand Management 5 5 5 5
HL00BD54 Service Design 5 5 5 5
HTL2021SS-1017
BASE FOR MARKETING DECISIONS

(Choose 10)

0 - 10
HL00BD55 Marketing Research 5 5 5 5
HL00BD56 Customer Insight 5 5 5 5
HTL2021SS-1018
E-COMMERCE OF THE FUTURE

(Choose 15)

0 - 15
HL00BD58 E-Commerce 4 4 4 4
HL00BD59 Procurement 3 3 3 3
HL00BD60 Web-Analytics 4 4 4 4
HL00BD61 Marketing Automation 4 4 4 4
HTL2021SS-1019
DIGITAL TOOLS OF BUSINESS

(Choose 15)

0 - 15
HL00BD64 Web Design 5 5 5 5
HTL2021SS-1020
DIGITAL BUSINESS PRACTICES

(Choose 15)

0 - 15
HL00BD65 Programming for Business Professionals 3 3 3 3
HL00BD66 Digital Business Models 4 4 4 4
HTL2021SS-1025
INTERNATIONAL MARKETING AND MANAGEMENT

(Choose 20)

0 - 20
HL00BD82 International Market Entry 5 5 5 5
HL00BD83 International Marketing Communications 5 5 5 5
HL00BD84 Intercultural Business Skills 5 5 5 5
HL00BD85 International Management and Leadership 5 5 5 5
HTL2021SS-1029
ELECTIVE STUDIES

(Choose ects: 10)

10
HTL2021SS-1030
Urheiluakatemiaopinnot

(Choose 15)

0 - 15
HTLMS001 Athlete’s Wellbeing 5
HTLMS002 Athlete’s Stakeholder Relations 5
HTLMS003 Athlete’s Career Planning 5
HZV00003 Customer-oriented service processes 5
HTL2021SS-1031
CAMPUSONLINE STUDIES

(Choose 0)

0
HTL2021SS-1032
EDUFUTURA STUDIES

(Choose 0)

0
Total 210 58 92 52 30 31 27 34 58 42 10 30 31 27 0 34 58 0 42 10 0 30

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Structure of the studies (Bachelor's degree)

Professional Studies
Future Factory Project
Research and Development
Bookkeeping 1
Payroll Administration
Housing Companies and Associations: Financial Administration
Bookkeeping 2
Consolidated Financial Statements
Financial Statement Analysis
Auditing
Auditing Standards
Management Accounting Methods
Profitable Business Operation
Budgeting
Financial Management of Projects
Personal Taxation
Value Added Taxation
Corporate Taxation and Financial Planning
Economics
Banking and Insurance
Corporate Finance
Investment
Internal Control and Risk Management
Nordea Specialization Studies 1
Nordea Specialization Studies 2
General Securities Qualification
Family and Inheritance Law
Labor Law
Marketing and Competition Law
Corporate Law
Information Law
Property and Estate Law
Digital Marketing Strategies
Social Media Marketing
Search Engine Marketing
Sales Team Management
Customer Experience Management
B2B Sales
Marketing Management
Marketing Communications
Brand Management
Service Design
Marketing Research
Customer Insight
E-Commerce
Procurement
Web-Analytics
Marketing Automation
Business Applications and Software
Effective Utilization of Spreadsheet Computation
Web Design
Programming for Business Professionals
Digital Business Models
Data Analytics
Business Applications of Blockchain Technology
Business Strategies
Performance Management
Business Process Management
Change Management
Competence management
Resilient Organization
Managing Wellbeing at Work
HR Processes
Digital HR
Supervisory Work
Manager's Communication Skills
Management Tools
International Market Entry
International Marketing Communications
Intercultural Business Skills
International Management and Leadership
Sport Marketing
Sport Accounting and Administration
Sport Management
International Sport Development
Sport Business Intelligence and Service Design
Sport Digital Communications
International Sport Marketing
Sport Legal Framework and Athlete Management
Sport Social Construct
Sport and Event Management
Practical Training
Practical Training
Bachelor's Thesis
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Core Studies
Development as an Expert
Self-Management
English for Working Life
Swedish for Working Life
Communication Skills (for Finnish degree programmes)
JAMK InnoFlash
Entrepreneurship
Marketing
Service Management
Management
Contract Law
Management Accounting
Financial Accounting
Statistics
Business Mathematics
ICT Skills
Elective Studies
Student´s wellbeing and life skills
Life balance
Writing for studies
Study techniques
Refreshing language skills
Student Tutoring
Multiform tutoring
Mentoring
Find Your Physical Activity
Active in Student Associations
Pre-Incubator
Incubator
Demola Project
JA Company Program
DreamUp project
The Dreams+Inspiration!
Create your own job
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Not grouped
Customer-oriented service processes

Bachelor's degree: Common working life competences 2020-2022

Ethical competence

The student
o acts ethically in their work communities and networks
o applies the principles of equality and non-discrimination in their actions and promotes global responsibility
o understands and applies the principles of good scientific practice.

Bachelor's Thesis, Planning
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Internationalisation and communications competence

The student
- operates smoothly in working life interaction and communication situations
- utilises various kinds of communication forms, channels and environments
- takes the effects and opportunities of the internationalisation development of their field into account in their work
- operates in a multicultural environment and is capable of working internationally in their field.

Development as an Expert
Writing for studies
Study techniques
Refreshing language skills
Student Tutoring
Multiform tutoring
Mentoring
Active in Student Associations
English for Working Life
Swedish for Working Life
Communication Skills (for Finnish degree programmes)
Future Factory Project
Demola Project
Marketing
ICT Skills
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Bookkeeping 1
Profitable Business Operation
Budgeting
Financial Management of Projects
Value Added Taxation
Economics
Corporate Finance
Investment
Internal Control and Risk Management
Social Media Marketing
Sales Team Management
Customer Experience Management
B2B Sales
Marketing Management
Marketing Communications
Brand Management
Service Design
E-Commerce
Web Design
Programming for Business Professionals
Digital Business Models
Manager's Communication Skills
Management Tools
International Market Entry
International Marketing Communications
Intercultural Business Skills
International Management and Leadership
Sport Marketing
Sport Accounting and Administration
Sport Management
International Sport Development
Sport Business Intelligence and Service Design
Sport Digital Communications
International Sport Marketing
Sport Legal Framework and Athlete Management
Sport Social Construct
Learning and information management competence

The student
- evaluates, develops and makes visible their personal competence by means of continuous learning
- takes care of their study abilities and assumes responsibility for their own competence development and that of their community as well as the sharing of the lessons learned
- acquires, processes, evaluates and applies critically the knowledge, principles, theories and methods of their own field
- evaluates and utilises digital environments and tools in their work duties.

Development as an Expert
Self-Management
Student´s wellbeing and life skills
Life balance
Student Tutoring
Multiform tutoring
Mentoring
Find Your Physical Activity
Active in Student Associations
Communication Skills (for Finnish degree programmes)
JAMK InnoFlash
Entrepreneurship
Future Factory Project
Demola Project
The Dreams+Inspiration!
Marketing
Service Management
Management
Statistics
Business Mathematics
ICT Skills
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Practical Training
Personal Taxation
Economics
General Securities Qualification
Digital Marketing Strategies
Social Media Marketing
Search Engine Marketing
Marketing Research
Customer Insight
Web-Analytics
Marketing Automation
Business Applications and Software
Data Analytics
Business Strategies
Performance Management
Business Process Management
Change Management
Competence management
Resilient Organization
Managing Wellbeing at Work
HR Processes
Digital HR
Supervisory Work
Manager's Communication Skills
Management Tools
International Market Entry
Sport Business Intelligence and Service Design
Entrepreneurship, innovation and working community competence

The student
- is capable of working independently in expert positions or as an entrepreneur in their field, creating networks and partnerships
- is capable of creative problem-solving and development of working practices in collaboration with their community
- anticipates the future of their field and the changes in their operating environment
- is capable of decision-making in unforeseen circumstances and various kinds of operating environments
- adopts abilities and operating practices for assuming responsibility for their own well-being and that of their community.

Self-Management
English for Working Life
Swedish for Working Life
Communication Skills (for Finnish degree programmes)
JAMK InnoFlash
Entrepreneurship
Future Factory Project
Pre-Incubator
Incubator
Demola Project
JA Company Program
DreamUp project
The Dreams+Inspiration!
Create your own job
Management
Contract Law
Management Accounting
Financial Accounting
Bachelor's Thesis, Planning
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Practical Training
Payroll Administration
Management Accounting Methods
Profitable Business Operation
Budgeting
Financial Management of Projects
Sales Team Management
Service Design
E-Commerce
Procurement
Digital Business Models
Business Strategies
Change Management
Competence management
Resilient Organization
Supervisory Work
Sport Management
International Sport Development
Sport Social Construct
Not grouped
Housing Companies and Associations: Financial Administration
Bookkeeping 2
Consolidated Financial Statements
Financial Statement Analysis
Auditing
Auditing Standards
Corporate Taxation and Financial Planning
Banking and Insurance
Nordea Specialization Studies 1
Nordea Specialization Studies 2
Family and Inheritance Law
Labor Law
Marketing and Competition Law
Corporate Law
Information Law
Property and Estate Law
Effective Utilization of Spreadsheet Computation
Business Applications of Blockchain Technology
Sport and Event Management
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Customer-oriented service processes

Bachelor's degree: Business Management 2020-2022

Business competence

- The students have a broad-based understanding of the business (marketing, services, management, finances, law, etc.).
- The students know the central theories related to this specialisation option. The students possess at least an advanced beginner’s skills in the practical tasks of the specialisation option.
- The students are able to utilise knowledge-driven leadership to support decision-making.

Marketing
Service Management
Management
Contract Law
Management Accounting
Financial Accounting
Statistics
ICT Skills
Practical Training
Bookkeeping 1
Payroll Administration
Bookkeeping 2
Consolidated Financial Statements
Financial Statement Analysis
Auditing
Auditing Standards
Management Accounting Methods
Profitable Business Operation
Budgeting
Financial Management of Projects
Value Added Taxation
Corporate Taxation and Financial Planning
Economics
Banking and Insurance
Corporate Finance
Investment
Internal Control and Risk Management
Nordea Specialization Studies 1
Nordea Specialization Studies 2
General Securities Qualification
Family and Inheritance Law
Labor Law
Marketing and Competition Law
Corporate Law
Information Law
Property and Estate Law
Digital Marketing Strategies
Search Engine Marketing
Sales Team Management
Customer Experience Management
B2B Sales
Marketing Management
Marketing Communications
Brand Management
Marketing Research
Customer Insight
E-Commerce
Procurement
Web-Analytics
Marketing Automation
Business Applications and Software
Effective Utilization of Spreadsheet Computation
Web Design
Programming for Business Professionals
Digital Business Models
Data Analytics
Business Strategies
Performance Management
Business Process Management
Change Management
Competence management
HR Processes
Digital HR
Supervisory Work
Manager's Communication Skills
Intercultural Business Skills
International Management and Leadership
Sport Marketing
International Sport Development
Sport Digital Communications
Sport and Event Management
Responsibility competence

The students can identify and understand the different aspects of sustainable development (ecological, financial and social). The students consider these in their business activities.

Contract Law
Financial Accounting
Research and Development
Payroll Administration
Housing Companies and Associations: Financial Administration
Bookkeeping 2
Financial Statement Analysis
Auditing
Auditing Standards
Personal Taxation
Value Added Taxation
Corporate Taxation and Financial Planning
Economics
Banking and Insurance
Investment
Internal Control and Risk Management
Nordea Specialization Studies 1
Nordea Specialization Studies 2
General Securities Qualification
Family and Inheritance Law
Labor Law
Marketing and Competition Law
Corporate Law
Information Law
Property and Estate Law
Social Media Marketing
Marketing Management
Marketing Communications
Brand Management
Service Design
Procurement
Marketing Automation
Business Applications and Software
Digital Business Models
Resilient Organization
Managing Wellbeing at Work
International Marketing Communications
Sport Business Intelligence and Service Design
International Sport Marketing
Sport Legal Framework and Athlete Management
Sport Social Construct
Sport and Event Management
Not grouped
Development as an Expert
Self-Management
Student´s wellbeing and life skills
Life balance
Writing for studies
Study techniques
Refreshing language skills
Student Tutoring
Multiform tutoring
Mentoring
Find Your Physical Activity
Active in Student Associations
English for Working Life
Swedish for Working Life
Communication Skills (for Finnish degree programmes)
JAMK InnoFlash
Entrepreneurship
Future Factory Project
Pre-Incubator
Incubator
Demola Project
JA Company Program
DreamUp project
The Dreams+Inspiration!
Create your own job
Business Mathematics
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Business Applications of Blockchain Technology
Management Tools
International Market Entry
Sport Accounting and Administration
Sport Management
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Customer-oriented service processes

Compulsory studies in Business management - Digital business

Compulsory course
Development as an Expert
Self-Management
English for Working Life
Swedish for Working Life
Communication Skills (for Finnish degree programmes)
JAMK InnoFlash
Entrepreneurship
Future Factory Project
Marketing
Service Management
Management
Contract Law
Management Accounting
Financial Accounting
Statistics
Business Mathematics
ICT Skills
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Practical Training
E-Commerce
Web-Analytics
Business Applications and Software
Effective Utilization of Spreadsheet Computation
Web Design
Digital Business Models
Data Analytics
Recommended complementary courses
Property and Estate Law
Digital Marketing Strategies
Social Media Marketing
Search Engine Marketing
Service Design
Customer Insight
Marketing Automation
Programming for Business Professionals
Business Applications of Blockchain Technology
Business Strategies
Performance Management
Business Process Management
Change Management
Competence management
Resilient Organization
International Market Entry
International Marketing Communications
Intercultural Business Skills
International Management and Leadership
Alternative course
Pre-Incubator
Incubator
Demola Project
JA Company Program
DreamUp project
The Dreams+Inspiration!
Create your own job
Bookkeeping 1
Payroll Administration
Housing Companies and Associations: Financial Administration
Bookkeeping 2
Consolidated Financial Statements
Financial Statement Analysis
Auditing
Auditing Standards
Management Accounting Methods
Profitable Business Operation
Budgeting
Financial Management of Projects
Personal Taxation
Value Added Taxation
Corporate Taxation and Financial Planning
Economics
Banking and Insurance
Corporate Finance
Investment
Internal Control and Risk Management
Nordea Specialization Studies 1
Nordea Specialization Studies 2
General Securities Qualification
Family and Inheritance Law
Labor Law
Marketing and Competition Law
Corporate Law
Information Law
Sales Team Management
Customer Experience Management
B2B Sales
Marketing Management
Marketing Communications
Brand Management
Marketing Research
Procurement
Managing Wellbeing at Work
HR Processes
Digital HR
Supervisory Work
Manager's Communication Skills
Management Tools
Sport Marketing
Sport Accounting and Administration
Sport Management
International Sport Development
Sport Business Intelligence and Service Design
Sport Digital Communications
International Sport Marketing
Sport Legal Framework and Athlete Management
Sport Social Construct
Sport and Event Management
Elective course
Student´s wellbeing and life skills
Life balance
Writing for studies
Study techniques
Refreshing language skills
Student Tutoring
Multiform tutoring
Mentoring
Find Your Physical Activity
Active in Student Associations
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Customer-oriented service processes
Not grouped

Compulsory studies in Business management - Finance

Compulsory course
Development as an Expert
Self-Management
English for Working Life
Swedish for Working Life
Communication Skills (for Finnish degree programmes)
JAMK InnoFlash
Entrepreneurship
Future Factory Project
Marketing
Service Management
Management
Contract Law
Management Accounting
Financial Accounting
Statistics
Business Mathematics
ICT Skills
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Practical Training
Economics
Banking and Insurance
Corporate Finance
Investment
Internal Control and Risk Management
Family and Inheritance Law
Recommended complementary courses
Bookkeeping 1
Financial Statement Analysis
Personal Taxation
Corporate Taxation and Financial Planning
Nordea Specialization Studies 1
Nordea Specialization Studies 2
General Securities Qualification
Corporate Law
Property and Estate Law
Sales Team Management
Customer Experience Management
Customer Insight
Business Applications and Software
Effective Utilization of Spreadsheet Computation
Business Applications of Blockchain Technology
Business Strategies
Performance Management
Business Process Management
Alternative course
Pre-Incubator
Incubator
Demola Project
JA Company Program
DreamUp project
The Dreams+Inspiration!
Create your own job
Payroll Administration
Housing Companies and Associations: Financial Administration
Bookkeeping 2
Consolidated Financial Statements
Auditing
Auditing Standards
Management Accounting Methods
Profitable Business Operation
Budgeting
Financial Management of Projects
Value Added Taxation
Labor Law
Marketing and Competition Law
Information Law
Digital Marketing Strategies
Social Media Marketing
Search Engine Marketing
B2B Sales
Marketing Management
Marketing Communications
Brand Management
Service Design
Marketing Research
E-Commerce
Procurement
Web-Analytics
Marketing Automation
Web Design
Programming for Business Professionals
Digital Business Models
Data Analytics
Change Management
Competence management
Resilient Organization
Managing Wellbeing at Work
HR Processes
Digital HR
Supervisory Work
Manager's Communication Skills
Management Tools
International Market Entry
International Marketing Communications
Intercultural Business Skills
International Management and Leadership
Sport Marketing
Sport Accounting and Administration
Sport Management
International Sport Development
Sport Business Intelligence and Service Design
Sport Digital Communications
International Sport Marketing
Sport Legal Framework and Athlete Management
Sport Social Construct
Sport and Event Management
Elective course
Student´s wellbeing and life skills
Life balance
Writing for studies
Study techniques
Refreshing language skills
Student Tutoring
Multiform tutoring
Mentoring
Find Your Physical Activity
Active in Student Associations
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Customer-oriented service processes
Not grouped

Compulsory studies in Business management - Marketing

Compulsory course
Development as an Expert
Self-Management
English for Working Life
Swedish for Working Life
Communication Skills (for Finnish degree programmes)
JAMK InnoFlash
Entrepreneurship
Future Factory Project
Marketing
Service Management
Management
Contract Law
Management Accounting
Financial Accounting
Statistics
Business Mathematics
ICT Skills
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Practical Training
Marketing Management
Marketing Communications
Brand Management
Service Design
Marketing Research
Customer Insight
Recommended complementary courses
Marketing and Competition Law
Digital Marketing Strategies
Social Media Marketing
Search Engine Marketing
Sales Team Management
Customer Experience Management
B2B Sales
E-Commerce
Procurement
Web-Analytics
Marketing Automation
Web Design
Programming for Business Professionals
Digital Business Models
International Market Entry
International Marketing Communications
Intercultural Business Skills
International Management and Leadership
Alternative course
Pre-Incubator
Incubator
Demola Project
JA Company Program
DreamUp project
The Dreams+Inspiration!
Create your own job
Bookkeeping 1
Payroll Administration
Housing Companies and Associations: Financial Administration
Bookkeeping 2
Consolidated Financial Statements
Financial Statement Analysis
Auditing
Auditing Standards
Management Accounting Methods
Profitable Business Operation
Budgeting
Financial Management of Projects
Personal Taxation
Value Added Taxation
Corporate Taxation and Financial Planning
Economics
Banking and Insurance
Corporate Finance
Investment
Internal Control and Risk Management
Nordea Specialization Studies 1
Nordea Specialization Studies 2
General Securities Qualification
Family and Inheritance Law
Labor Law
Corporate Law
Information Law
Property and Estate Law
Business Applications and Software
Effective Utilization of Spreadsheet Computation
Data Analytics
Business Applications of Blockchain Technology
Business Strategies
Performance Management
Business Process Management
Change Management
Competence management
Resilient Organization
Managing Wellbeing at Work
HR Processes
Digital HR
Supervisory Work
Manager's Communication Skills
Management Tools
Sport Marketing
Sport Accounting and Administration
Sport Management
International Sport Development
Sport Business Intelligence and Service Design
Sport Digital Communications
International Sport Marketing
Sport Legal Framework and Athlete Management
Sport Social Construct
Sport and Event Management
Elective course
Student´s wellbeing and life skills
Life balance
Writing for studies
Study techniques
Refreshing language skills
Student Tutoring
Multiform tutoring
Mentoring
Find Your Physical Activity
Active in Student Associations
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Customer-oriented service processes
Not grouped

Compulsory studies in Business management - Sport business

Compulsory course
Development as an Expert
Self-Management
English for Working Life
Swedish for Working Life
Communication Skills (for Finnish degree programmes)
JAMK InnoFlash
Entrepreneurship
Future Factory Project
Marketing
Service Management
Management
Contract Law
Management Accounting
Financial Accounting
Statistics
Business Mathematics
ICT Skills
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Practical Training
Sport Marketing
Sport Accounting and Administration
Sport Management
International Sport Development
Sport Business Intelligence and Service Design
Sport Legal Framework and Athlete Management
Sport Social Construct
Recommended complementary courses
Digital Business Models
International Market Entry
International Marketing Communications
Intercultural Business Skills
International Management and Leadership
Sport Digital Communications
International Sport Marketing
Sport and Event Management
Alternative course
Pre-Incubator
Incubator
Demola Project
JA Company Program
DreamUp project
The Dreams+Inspiration!
Create your own job
Bookkeeping 1
Payroll Administration
Housing Companies and Associations: Financial Administration
Bookkeeping 2
Consolidated Financial Statements
Financial Statement Analysis
Auditing
Auditing Standards
Management Accounting Methods
Profitable Business Operation
Budgeting
Financial Management of Projects
Personal Taxation
Value Added Taxation
Corporate Taxation and Financial Planning
Economics
Banking and Insurance
Corporate Finance
Investment
Internal Control and Risk Management
Nordea Specialization Studies 1
Nordea Specialization Studies 2
General Securities Qualification
Family and Inheritance Law
Labor Law
Marketing and Competition Law
Corporate Law
Information Law
Property and Estate Law
Digital Marketing Strategies
Social Media Marketing
Search Engine Marketing
Sales Team Management
Customer Experience Management
B2B Sales
Marketing Management
Marketing Communications
Brand Management
Service Design
Marketing Research
Customer Insight
E-Commerce
Procurement
Web-Analytics
Marketing Automation
Business Applications and Software
Effective Utilization of Spreadsheet Computation
Web Design
Programming for Business Professionals
Data Analytics
Business Applications of Blockchain Technology
Business Strategies
Performance Management
Business Process Management
Change Management
Competence management
Resilient Organization
Managing Wellbeing at Work
HR Processes
Digital HR
Supervisory Work
Manager's Communication Skills
Management Tools
Elective course
Student´s wellbeing and life skills
Life balance
Writing for studies
Study techniques
Refreshing language skills
Student Tutoring
Multiform tutoring
Mentoring
Find Your Physical Activity
Active in Student Associations
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Customer-oriented service processes
Not grouped

Compulsory studies in Business management - Financial management : Business

Compulsory course
Development as an Expert
Self-Management
English for Working Life
Swedish for Working Life
Communication Skills (for Finnish degree programmes)
JAMK InnoFlash
Entrepreneurship
Future Factory Project
Marketing
Service Management
Management
Contract Law
Management Accounting
Financial Accounting
Statistics
Business Mathematics
ICT Skills
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Practical Training
Bookkeeping 1
Financial Statement Analysis
Management Accounting Methods
Profitable Business Operation
Budgeting
Financial Management of Projects
Corporate Law
Business Applications and Software
Recommended complementary courses
Payroll Administration
Housing Companies and Associations: Financial Administration
Bookkeeping 2
Consolidated Financial Statements
Auditing
Auditing Standards
Value Added Taxation
Corporate Taxation and Financial Planning
Corporate Finance
Internal Control and Risk Management
Procurement
Effective Utilization of Spreadsheet Computation
Data Analytics
Business Applications of Blockchain Technology
Business Strategies
Performance Management
Business Process Management
Alternative course
Pre-Incubator
Incubator
Demola Project
JA Company Program
DreamUp project
The Dreams+Inspiration!
Create your own job
Personal Taxation
Economics
Banking and Insurance
Investment
Nordea Specialization Studies 1
Nordea Specialization Studies 2
General Securities Qualification
Family and Inheritance Law
Labor Law
Marketing and Competition Law
Information Law
Property and Estate Law
Digital Marketing Strategies
Social Media Marketing
Search Engine Marketing
Sales Team Management
Customer Experience Management
B2B Sales
Marketing Management
Marketing Communications
Brand Management
Service Design
Marketing Research
Customer Insight
E-Commerce
Web-Analytics
Marketing Automation
Web Design
Programming for Business Professionals
Digital Business Models
Change Management
Competence management
Resilient Organization
Managing Wellbeing at Work
HR Processes
Digital HR
Supervisory Work
Manager's Communication Skills
Management Tools
International Market Entry
International Marketing Communications
Intercultural Business Skills
International Management and Leadership
Sport Marketing
Sport Accounting and Administration
Sport Management
International Sport Development
Sport Business Intelligence and Service Design
Sport Digital Communications
International Sport Marketing
Sport Legal Framework and Athlete Management
Sport Social Construct
Sport and Event Management
Elective course
Student´s wellbeing and life skills
Life balance
Writing for studies
Study techniques
Refreshing language skills
Student Tutoring
Multiform tutoring
Mentoring
Find Your Physical Activity
Active in Student Associations
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Customer-oriented service processes
Not grouped

Compulsory studies in Business management - Renewable management

Compulsory course
Development as an Expert
Self-Management
English for Working Life
Swedish for Working Life
Communication Skills (for Finnish degree programmes)
JAMK InnoFlash
Entrepreneurship
Future Factory Project
Marketing
Service Management
Management
Contract Law
Management Accounting
Financial Accounting
Statistics
Business Mathematics
ICT Skills
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Practical Training
Change Management
Competence management
Resilient Organization
Managing Wellbeing at Work
HR Processes
Digital HR
Recommended complementary courses
Payroll Administration
Management Accounting Methods
Profitable Business Operation
Budgeting
Financial Management of Projects
Labor Law
Information Law
Business Applications and Software
Effective Utilization of Spreadsheet Computation
Business Strategies
Performance Management
Business Process Management
Supervisory Work
Manager's Communication Skills
Management Tools
Alternative course
Pre-Incubator
Incubator
Demola Project
JA Company Program
DreamUp project
The Dreams+Inspiration!
Create your own job
Bookkeeping 1
Housing Companies and Associations: Financial Administration
Bookkeeping 2
Consolidated Financial Statements
Financial Statement Analysis
Auditing
Auditing Standards
Personal Taxation
Value Added Taxation
Corporate Taxation and Financial Planning
Economics
Banking and Insurance
Corporate Finance
Investment
Internal Control and Risk Management
Nordea Specialization Studies 1
Nordea Specialization Studies 2
General Securities Qualification
Family and Inheritance Law
Marketing and Competition Law
Corporate Law
Property and Estate Law
Digital Marketing Strategies
Social Media Marketing
Search Engine Marketing
Sales Team Management
Customer Experience Management
B2B Sales
Marketing Management
Marketing Communications
Brand Management
Service Design
Marketing Research
Customer Insight
E-Commerce
Procurement
Web-Analytics
Marketing Automation
Web Design
Programming for Business Professionals
Digital Business Models
Data Analytics
Business Applications of Blockchain Technology
International Market Entry
International Marketing Communications
Intercultural Business Skills
International Management and Leadership
Sport Marketing
Sport Accounting and Administration
Sport Management
International Sport Development
Sport Business Intelligence and Service Design
Sport Digital Communications
International Sport Marketing
Sport Legal Framework and Athlete Management
Sport Social Construct
Sport and Event Management
Elective course
Student´s wellbeing and life skills
Life balance
Writing for studies
Study techniques
Refreshing language skills
Student Tutoring
Multiform tutoring
Mentoring
Find Your Physical Activity
Active in Student Associations
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Customer-oriented service processes
Not grouped

Compulsory studies in Business management - Financial management : Financial

Compulsory course
Development as an Expert
Self-Management
English for Working Life
Swedish for Working Life
Communication Skills (for Finnish degree programmes)
JAMK InnoFlash
Entrepreneurship
Future Factory Project
Marketing
Service Management
Management
Contract Law
Management Accounting
Financial Accounting
Statistics
Business Mathematics
ICT Skills
Research and Development
Bachelor's Thesis, Planning
Bachelor's Thesis, Thesis Writing
Bachelor's Thesis, Implementation
Bachelor's Thesis, Reporting and Assessment
Maturity Test, Bachelor's Degree
Practical Training
Bookkeeping 1
Payroll Administration
Bookkeeping 2
Value Added Taxation
Corporate Taxation and Financial Planning
Corporate Finance
Corporate Law
Business Applications and Software
Recommended complementary courses
Housing Companies and Associations: Financial Administration
Consolidated Financial Statements
Financial Statement Analysis
Auditing
Auditing Standards
Management Accounting Methods
Profitable Business Operation
Budgeting
Financial Management of Projects
Internal Control and Risk Management
Procurement
Effective Utilization of Spreadsheet Computation
Business Applications of Blockchain Technology
Business Strategies
Performance Management
Business Process Management
Alternative course
Pre-Incubator
Incubator
Demola Project
JA Company Program
DreamUp project
The Dreams+Inspiration!
Create your own job
Personal Taxation
Economics
Banking and Insurance
Investment
Nordea Specialization Studies 1
Nordea Specialization Studies 2
General Securities Qualification
Family and Inheritance Law
Labor Law
Marketing and Competition Law
Information Law
Property and Estate Law
Digital Marketing Strategies
Social Media Marketing
Search Engine Marketing
Sales Team Management
Customer Experience Management
B2B Sales
Marketing Management
Marketing Communications
Brand Management
Service Design
Marketing Research
Customer Insight
E-Commerce
Web-Analytics
Marketing Automation
Web Design
Programming for Business Professionals
Digital Business Models
Data Analytics
Change Management
Competence management
Resilient Organization
Managing Wellbeing at Work
HR Processes
Digital HR
Supervisory Work
Manager's Communication Skills
Management Tools
International Market Entry
International Marketing Communications
Intercultural Business Skills
International Management and Leadership
Sport Marketing
Sport Accounting and Administration
Sport Management
International Sport Development
Sport Business Intelligence and Service Design
Sport Digital Communications
International Sport Marketing
Sport Legal Framework and Athlete Management
Sport Social Construct
Sport and Event Management
Elective course
Student´s wellbeing and life skills
Life balance
Writing for studies
Study techniques
Refreshing language skills
Student Tutoring
Multiform tutoring
Mentoring
Find Your Physical Activity
Active in Student Associations
Athlete’s Wellbeing
Athlete’s Stakeholder Relations
Athlete’s Career Planning
Customer-oriented service processes
Not grouped

Code Name Credits (cr)
HTL2021SS-1001
STUDENT WELLBEING IN STUDIES AND AT WORK

(Choose 52)

9 - 52
ZZPP0520 Development as an Expert 5
HL00BD01 Self-Management 4
SZZZ1910 Student´s wellbeing and life skills 2
SZZ30500 Life balance 5
BI00BB51 Writing for studies 2
BI00BB52 Study techniques 2
BI00BB50 Refreshing language skills 1
ZZ00BM06 Student Tutoring 3 - 5
ZZ00BM07 Multiform tutoring 3 - 5
ZZAJ0400 Mentoring 3
ZZEJ0100 Find Your Physical Activity 5
ZZAJ0100 Active in Student Associations 5 - 15
HTL2021SS-1002
LANGUAGES AND COMMUNICATION

(Choose all)

11
ZZPC0220 English for Working Life 4
ZZPC0320 Swedish for Working Life 4
ZZPC0420 Communication Skills (for Finnish degree programmes) 3
HTL2021SS-1003
FUTURE FACTORY

(Choose 53)

15 - 53
ZZPP0740 JAMK InnoFlash 2
ZZPP0750 Entrepreneurship 3
ZZPP0920 Future Factory Project 10
ZZVZ0400 Pre-Incubator 5
ZZVZ0450 Incubator 8
ZZVZ0250 Demola Project 5
ZYVZ0400 JA Company Program 10
ZZWZ0150 DreamUp project 5
ZYVZ0200 The Dreams+Inspiration! 3
ZZVV0420 Create your own job 1 - 2
HTL2021SS-1004
BASICS OF BUSINESS COMPETENCE

(Choose all)

35
HL00BD04 Marketing 4
HL00BD05 Service Management 4
HL00BD06 Management 4
HL00BD07 Contract Law 4
HL00BD08 Management Accounting 5
HL00BD09 Financial Accounting 5
HL00BD10 Statistics 3
HL00BD11 Business Mathematics 3
ZZPP0420 ICT Skills 3
HTL2021SS-1005
RESEARCH-BASED DEVELOPMENT IN PRACTICE

(Choose all)

20
ZZPP0620 Research and Development 5
ZZ00BL91 Bachelor's Thesis, Planning 3
ZZ00BL97 Bachelor's Thesis, Thesis Writing 2
ZZ00BL92 Bachelor's Thesis, Implementation 6
ZZ00BL93 Bachelor's Thesis, Reporting and Assessment 4
ZZOA0220 Maturity Test, Bachelor's Degree 0
HTL2021SS-1006
PRACTICAL TRAINING

(Choose all)

30
HL00BDH1 Practical Training 30
HTL2021SS-1007
BOOKKEEPING AND FINANCIAL STATEMENTS

(Choose 23)

0 - 23
HL00BD12 Bookkeeping 1 5
HL00BD13 Payroll Administration 5
HL00BD14 Housing Companies and Associations: Financial Administration 5
HL00BD15 Bookkeeping 2 5
HL00BD16 Consolidated Financial Statements 3
HTL2021SS-1008
FINANCIAL STATEMENTS ANALYSIS

(Choose 13)

0 - 13
HL00BD17 Financial Statement Analysis 5
HL00BD18 Auditing 5
HL00BD19 Auditing Standards 3
HTL2021SS-1009
FINANCIAL MANAGEMENT

(Choose 18)

0 - 18
HL00BD22 Management Accounting Methods 5
HL00BD23 Profitable Business Operation 5
HL00BD24 Budgeting 3
HL00BD25 Financial Management of Projects 5
HTL2021SS-1010
TAXATION

(Choose 13)

0 - 13
HL00BD26 Personal Taxation 3
HL00BD27 Value Added Taxation 5
HL00BD28 Corporate Taxation and Financial Planning 5
HTL2021SS-1011
FINANCE

(Choose 25)

0 - 25
HL00BD29 Economics 5
HL00BD30 Banking and Insurance 5
HL00BD31 Corporate Finance 5
HL00BD32 Investment 5
HL00BD33 Internal Control and Risk Management 5
HTL2021SS-1012
FINANCIAL SALES

(Choose 18)

0 - 18
HL00BD34 Nordea Specialization Studies 1 3
HL00BD35 Nordea Specialization Studies 2 3
HL00BD36 General Securities Qualification 12
HTL2021SS-1013
JURISPRUDENCY

(Choose 28)

0 - 28
HL00BD37 Family and Inheritance Law 5
HL00BD38 Labor Law 5
HL00BD39 Marketing and Competition Law 5
HL00BD40 Corporate Law 5
HL00BD41 Information Law 3
HL00BD42 Property and Estate Law 5
HTL2021SS-1014
DIGITAL MARKETING

(Choose 15)

0 - 15
HL00BD43 Digital Marketing Strategies 5
HL00BD44 Social Media Marketing 5
HL00BD45 Search Engine Marketing 5
HTL2021SS-1015
SELLING AND CUSTOMER MANAGEMENT

(Choose 15)

0 - 15
HL00BD48 Sales Team Management 5
HL00BD49 Customer Experience Management 5
HL00BD50 B2B Sales 5
HTL2021SS-1016
MARKETING AND SERVICE MANAGEMENT

(Choose 20)

0 - 20
HL00BD51 Marketing Management 5
HL00BD52 Marketing Communications 5
HL00BD53 Brand Management 5
HL00BD54 Service Design 5
HTL2021SS-1017
BASE FOR MARKETING DECISIONS

(Choose 10)

0 - 10
HL00BD55 Marketing Research 5
HL00BD56 Customer Insight 5
HTL2021SS-1018
E-COMMERCE OF THE FUTURE

(Choose 15)

0 - 15
HL00BD58 E-Commerce 4
HL00BD59 Procurement 3
HL00BD60 Web-Analytics 4
HL00BD61 Marketing Automation 4
HTL2021SS-1019
DIGITAL TOOLS OF BUSINESS

(Choose 15)

0 - 15
HL00BD62 Business Applications and Software 5
HL00BD63 Effective Utilization of Spreadsheet Computation 5
HL00BD64 Web Design 5
HTL2021SS-1020
DIGITAL BUSINESS PRACTICES

(Choose 15)

0 - 15
HL00BD65 Programming for Business Professionals 3
HL00BD66 Digital Business Models 4
HL00BD67 Data Analytics 3
HL00BD68 Business Applications of Blockchain Technology 5
HTL2021SS-1021
BUSINESS MANAGEMENT

(Choose 15)

0 - 15
HL00BD70 Business Strategies 5
HL00BD71 Performance Management 5
HL00BD72 Business Process Management 5
HTL2021SS-1022
MANAGING RESILIENCE

(Choose 15)

0 - 15
HL00BD73 Change Management 5
HL00BD74 Competence management 5
HL00BD75 Resilient Organization 5
HTL2021SS-1023
HUMAN RESOURCE MANAGEMENT

(Choose 15)

0 - 15
HL00BD76 Managing Wellbeing at Work 5
HL00BD77 HR Processes 5
HL00BD78 Digital HR 5
HTL2021SS-1024
BETTER SUPERIOR

(Choose 15)

0 - 15
HL00BD79 Supervisory Work 5
HL00BD80 Manager's Communication Skills 5
HL00BD81 Management Tools 5
HTL2021SS-1025
INTERNATIONAL MARKETING AND MANAGEMENT

(Choose 20)

0 - 20
HL00BD82 International Market Entry 5
HL00BD83 International Marketing Communications 5
HL00BD84 Intercultural Business Skills 5
HL00BD85 International Management and Leadership 5
HTL2021SS-1026
SPORT BUSINESS FUNDAMENTALS

(Choose 20)

0 - 20
HL00BD88 Sport Marketing 5
HL00BD89 Sport Accounting and Administration 5
HL00BD90 Sport Management 5
HL00BD91 International Sport Development 5
HTL2021SS-1027
SPORT MARKETING AND BUSINESS INTELLIGENCE

(Choose 15)

0 - 15
HL00BD92 Sport Business Intelligence and Service Design 5
HL00BD93 Sport Digital Communications 5
HL00BD94 International Sport Marketing 5
HTL2021SS-1028
INTERNATIONAL SPORT MANAGEMENT

(Choose 15)

0 - 15
HL00BD95 Sport Legal Framework and Athlete Management 5
HL00BD96 Sport Social Construct 5
HL00BD97 Sport and Event Management 5
HTL2021SS-1029
ELECTIVE STUDIES

(Choose ects: 10)

10
HTL2021SS-1030
Urheiluakatemiaopinnot

(Choose 15)

0 - 15
HTLMS001 Athlete’s Wellbeing 5
HTLMS002 Athlete’s Stakeholder Relations 5
HTLMS003 Athlete’s Career Planning 5
HZV00003 Customer-oriented service processes 5
HTL2021SS-1031
CAMPUSONLINE STUDIES

(Choose 0)

0
HTL2021SS-1032
EDUFUTURA STUDIES

(Choose 0)

0