Curricula

Objective

You know different concepts of business planning.
You understand the logic and process of business planning.
You are able to apply the knowledge into practice in creating a business plan.

Content

Strategic thinking
Strategic business areas
Innovation and new business creation
Business models and concepts
Process and tools of business planning
Market research
Business finance
Operational management systems in enterprises
Responsible business
Business development services for new entrepreneurs

Qualifications

Understanding the basics of business functions
Understanding the special features of tourism industry

Assessment criteria, satisfactory (1)

The general criteria of the competences that the Bachelor's Degrees awarded by Finnish Universities of Applied Sciences provide can be found on Jamk's web pages. The learning outcomes of individual courses are assessed in relation to the objectives of the course concerned. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6.

Assessment methods are based on learning objectives.

Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:

1 (Sufficient) You know different concepts of business planning, and understand the logic and process of business planning. You are able to apply the knowledge into practice in creating a business plan.

2 (Satisfactory) The student understands different concepts of business planning and the logic and process of business planning. The student applies the knowledge into practice in creating a business plan.


If you don´t meet the minimum criteria set for the course, the grade is 0 (Fail).

Assessment criteria, good (3)

3 (Good) You can explain different concepts of business planning and demonstrate logic and process of business planning. You demonstrate multiple perspectives in creating a business plan which is based on market research. You are able to analyze business planning process.

4 (Very Good) You can compare different concepts of business planning and evaluate the logic and process of business planning. You demonstrate multiple perspectives in creating a business plan. You are able to apply the knowledge into practice in producing a realistic yet innovative business plan which is based on proper market research.

Assessment criteria, excellent (5)

5 (Excellent) You can critisize different concepts of business planning and develop the logic and process of business planning. You evaluate multiple perspectives in creating a business plan. You create a realistic yet innovative business plan which is based on proper market research.