Curricula

Objective

The object of the course
After completing the course, you will be able to use different types of tools when making strategic choices.

Course competences
Business knowledge: The student has a broad-based understanding of business. The student is able to utilise knowledge-driven leadership to support decision-making.
Learning to learn: The student is able to acquire, critically evaluate and appropriately apply the domestic and international knowledge base and practices of their field.
Proactive development: The student can apply existing knowledge and make use of research and development methods in development. The student is able to seek customer-orientated, sustainable, economically viable solutions, anticipating the future of their field.


The learning objectives of the course
You are familiar with the principal concepts, theories, and models of strategic leadership and understand their utilisation when making strategic choices. You understand the significance of strategy as a business development tool. You understand the significance of strategy in your own work and the significance of your work for the strategy of your organisation.

Content

Basic concepts of strategic management
Environmental analyses
Internal analyses
Synthesis analyses
Megatrends
Added value and the value chain
Business strategies
Competitive advantage / competitiveness
Strategic flexibility

Qualifications

Knowledge of the basic concepts and theories in management and leadership.

Assessment criteria, satisfactory (1)

Sufficient 1
You are familiar with the principal concepts, theories, and models of strategic leadership and understand their utilisation when making strategic choices. You understand the significance of strategy as a business development tool. You understand the significance of strategy in your own work and the significance of your work for the strategy of your organisation.

Satisfactory 2
You are familiar with the principal concepts, theories, and models of leadership and understand their relationship to the questions of practical leadership. You understand the significance of strategy as a business development tool. You are able to apply strategy in your own work.

Assessment criteria, good (3)

Good 3
You are well aware of the strategy-related basic concepts, theories, and methods and understand their connection to your own work. You are able to utilise analysed data and substantiate your action proposals related to development. You are able to analyse and assess the company’s operating environment, market demand and customer and competitive situation on a superficial basis with the help of strategic analyses.

Very Good 4
You understand and are able to assess theories, key concepts, and methods related to strategy work and substantiate their use as a tool for business development. You are able to apply your theory-level understanding on a practical level. You are able to utilise well-researched knowledge in the development work and are able to carry out development work related to the strategy work.

Assessment criteria, excellent (5)

Excellent 5
You understand and are able to critically assess theories, key concepts, and methods related to strategy work and substantiate their use as a tool for business development. You are able to utilise theories in the strategic level assessment of different areas of business and are capable of adopting an analytic approach. You are capable of critical and analytical strategic level assessment of different areas of business.