Curricula

Upon completion of the programme, you will be able to
- understand the concepts of leading and managing sport organisations
- apply innovative marketing concepts to sports
- utilize the sport business intelligence to improve business performance and develop effective strategies for sport business organisations
- understand the fundamentals of finance in sport business sector.

The graduating student assesses and promotes the realisation of ethical principles and values of their field of profession, taking equality and non-discrimination into account.
- Is able to promote ethically sustainable activities and the realisation of ethical reflection in their different operating environments.
- Promotes the realisation of the ethical principles and values of their field.
- Makes decisions taking individual, communal and societal perspectives into account.
- Promotes the realisation of diversity and accessibility.
- Implements the principles of responsible conduct of research and promotes their application in their work community.
- Is able to manage societally influential activities based on ethical values.

The graduating student is able to manage the development of new solutions that anticipate the future and produces new information using different research and development methods.
− Produces new information and reforms operating methods, combining competence in different fields.
- Is able to implement research, development and innovation projects and apply different research and development methods.
- Is able to develop new customer-oriented, sustainable and economically viable solutions, anticipating the future.
- Is able to analyse the current situation and anticipate the future of their field and changes in the operating environment.

The graduating student is able to develop and manage multicultural and international operating environments and networks.
- Is able to develop operating methods that take multiculturalism into account in their work community.
- Is able to anticipate the impacts and opportunities of global development and phenomena.
- Is able to interact, communicate and develop activities internationally in their own field.

The graduating student develops and manages sustainable and responsible operating methods in their work and promotes sustainable change in their work community and society.
- Is able to apply the knowledge and future visions of sustainable development comprehensively as a basis for sustainable solutions.
- Is able to analyse and assess systemic dependencies of complex multidisciplinary problems and the different dimensions of solutions.
- Is able to manage the search, implementation and establishment of sustainable solutions and operating models in their work communit.

The graduating student promotes their own and their community's continuous learning and competence development, drawing on knowledge from different fields and the opportunities of digitalisation.
- Is able to assess and develop their expertise diversely and in a goal-oriented manner at different stages of their career and life.
- Is able to acquire, critically assess and produce information while taking into account the perspectives of different fields.
- Is able to develop and manage goal-oriented, continuous learning in their community.

The graduating student is able to develop and manage their work community and reforms working life.
- Is able to develop and manage multidisciplinary teams and work communities.
- Is able to develop the communication and interaction culture of work communities.
- Is able to develop and manage the comprehensive well-being of a work community.
- Utilises the opportunities of technology and digitalisation in development and management.
- Promotes the resilience of a work community.