Curricula

Objective

Purpose:
After accomplishing Graphic design, you know the basics and phases of the technical and visual design and implementation of a printed product for various uses (e.g. multi-page brochure, poster, newspaper article, large-scale layout) using professional tools (Adobe: Photoshop, Illustrator, InDesign). You will be able to take into account the principles of ethical advertising in your work. You will be able to understand the importance of visual identity in publications.

EUR-ACE Competences:
EUR-ACE Engineering Practice
EUR-ACE Knowledge and Understanding

Learning outcomes:
You know the basics of technical and visual design of a printed product and be able to apply them in practice to a printed product. You know how to use professional tools to design a printed product. You have an understanding of the importance of visual identity in publications. You will take into account the principles of ethical advertising when designing content.

Content

- print business and printed media
- basics of graphic design
- graphic instructions and brand
- applications used in layout
- design and implementation of a publication for different purposes
- colour management
- ethics of advertising

Qualifications

Basics of user interface and usability design and implementation: mainly basics of image processing (colour settings, white balance, image crop, layers).

Assessment criteria, satisfactory (1)

Sufficient 1: You understand the design and implementation of a simple publication (process, methods and techniques). The assignment has been documented according to the requirements; however, it is very restricted.

Satisfactory 2: You have the knowledge of the design and implementation of a small-scale publication (process, methods and techniques). The assignment has been documented according to the requirements, however, it is brief.

Assessment criteria, good (3)

Good 3: You have the knowledge of the design and implementation of an impressive publication (process, methods and techniques). The course assignment has been documented according to the requirements and you can assess your own learning.

Very good 4: You master the design and implementation of an impressive publication (process, methods and techniques). The documentation of the course assignment is thorough, and you are able to assess your own learning critically.

Assessment criteria, excellent (5)

Excellent 5: You master extensively the design and implementation of a stylish and impressive (layout, composition, colours, fonts, graphics etc.) publication (process, methods and techniques) for various purposes. The documentation of the course assignment is comprehensive and thorough. You are able to assess your own learning critically.

Assessment criteria, approved/failed

Pass S:
You have the knowledge of a print and graphic design (previous education/ work experience) and you are able to present your work examples. Further information about possible course-specific arrangements is available from Course tutor.

Fail 0: You do not meet the minimum criteria set for the course.

Further information

The course uses Adobe Creative Cloud products.