Brand Marketing (3op)
Opintojakson tunnus: HBM20900
Opintojakson perustiedot
- Laajuus
- 3 op
- Opetuskieli
- englanti
Osaamistavoitteet
Students can analyse, plan and measure the brand marketing process.
Sisältö
The concepts brand and brand equity, brand positioning and values, brand strategies, brand elements, integrated market communication in the building of brand equity, brand extensions, brand measurements
Esitietovaatimukset
Students are able to make decisions on marketing plans and competitive tools.
Arviointikriteerit, tyydyttävä (1)
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