Entrepreneurship and Marketing (5cr)
Course unit code: HTBP0060
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
The students are familiar with the significance of marketing for entrepreneurship, the significance of a business idea for a company's operations, the basics of marketing, the use of operational analysis tools.
Content
Business idea, the life-cycle of a company, analyses, customer-oriented marketing
Assessment criteria, satisfactory (1)
Excellent (5), Good (4 and 3), Satisfactory (2 and 1), Fail (0)