Product and Service Knowledge (3cr)

Objective

The students have an idea of the supply of products and services. They understand the conditions under which consumers operate in the market. They are able to assess the quality of goods and services, as well as price level and product information, from the perspectives of various consumer groups.

Content

Quality factors of products and services, factors affecting choice, consumer's sources of product and service information, package markings, sustainable product policy

Qualifications

Knowledge of consumer's operating environments

Assessment criteria, satisfactory (1)

Completion of assignments