Strategic Stakeholder Engagement (3op)

Osaamistavoitteet

By the end of the course, students will be able to:
1. Explain key concepts of stakeholder theory and engagement.
2. Map and analyze an organization’s stakeholder network.
3. Understand how engagement contributes to trust, reputation, and shared value creation.
4. Recognize collective-action challenges in multi-stakeholder contexts and ways to solve them.
5. Design a stakeholder engagement strategy for a real company or organization.
6. Collaborate in multicultural teams using communication, negotiation, and creative thinking.

Sisältö

6 sessions (2h 45’ each)
Theory + interactive activities + teamwork.
Final Group Project
Individual reflection essay

Arviointikriteerit, tyydyttävä (1)

Grade 1 (Fail)
▪ Shows minimal understanding of stakeholder engagement or related strategic concepts.
▪ Demonstrates limited effort or participation in classes, teamwork, or simulations.
▪ Provides vague or incorrect explanations of stakeholder tools (e.g., mapping, analysis, communication planning).
▪ Assignments are incomplete, incoherent, or disconnected from course objectives.
▪ Makes no meaningful link between theory and practical examples from companies or case studies.

Grade 2–3 (Satisfactory)
▪ Shows a basic comprehension of stakeholder theory and engagement practices but with limited depth.
▪ Applies some tools or frameworks but with superficial or inconsistent analysis.
▪ Participates in group activities but rarely contributes original ideas.
▪ Uses examples (e.g., Finnish firms, sports organizations, or NGOs) but with weak theoretical connection.
▪ Demonstrates some understanding of collaboration, though critical reflection is limited.

Arviointikriteerit, hyvä (3)

Grade 4 (Good)
▪ Demonstrates a solid grasp of stakeholder engagement frameworks and tools.
▪ Applies concepts effectively to chosen cases, showing awareness of both opportunities and challenges in real-world contexts.
▪ Builds logical, well-supported arguments and participates actively in teamwork.
▪ Shows an ability to connect theory, practice, and ethics, reflecting on trust, legitimacy, and shared value.
▪ Produces assignments that are clear, structured, and relevant to the course objectives.

Arviointikriteerit, kiitettävä (5)

Grade 5 (Excellent)
▪ Shows outstanding understanding and integration of stakeholder engagement as a strategic and ethical practice.
▪ Produces insightful, creative, and evidence-based analyses that go beyond surface-level application.
▪ Demonstrates leadership in discussions and group work, fostering collaboration and innovation.
▪ Applies frameworks such as stakeholder mapping, collective action problem-solving, and shared governance with originality and precision.
▪ Communicates ideas professionally and persuasively, showing high levels of initiative, critical thinking, and intercultural awareness.