Marketing Strategies (3cr)

Objective

The aim of the course is to enchange students' capacity to recognise, assess and articulate new business opportunities in a global market place, to provide them with an appreciation of the role of selling, marketing and communication in entrepreneurship, and to develop their skills in these topics.

Content

The process of selling and communication including different forms of selling and recruitment and managing sales people, focusing on new ventures. Communication in entrepreneurship, ethical issues in selling and communication.

Qualifications

BBA in business or economics or equal

Assessment criteria, satisfactory (1)

Pre-assignment, participation in intensive lectures in Finland, examination