Curricula

Objectives

The object of the course
After completing this course, you will know what makes wellbeing tourism a unique and profitable market. You will gain insight about wellbeing tourism in Finland and abroad and can begin to understand what kind of wellbeing tourism services are suitable for different customer segments.

Course competences

Learning objectives
You are able to identify different actors and operations in wellbeing tourism. You understand the motives of wellbeing tourists and the theme’s significance to the competitiveness of companies. You understand the concepts, phenomena and special characteristics related to responsible wellbeing tourism nationally and internationally. You know the national theme-promoting strategies and development policies.

Content

- Wellbeing tourism concepts and phenomena
- Wellbeing tourism nationally and internationally
- Wellbeing tourism services
- Wellbeing tourism actors and customers
- Special characteristics and strategic emphases
- Ecological, economical and socio-cultural responsibility.

Learning materials and recommended literature

Global Wellness Tourism Economy Report. Global Wellness Institute. (latest e-report)
Grénman, M. & Räikkönen, J. 2015. Well-being and wellness tourism – Same, same but different? Conceptual discussions and empirical evidence. Matkailututkimus, 11, 1, 7–25.
Konu, H. 2010. Identifying potential wellbeing tourism segments in Finland. Tourism Review, 65, 2, 41-51.
Smith, M. & Diekman, A. 2017. Tourism and wellbeing. Annals of Tourism Research, 66, 1–13.
Tuohino, H., Björk, P. & Konu, H. 2011. Wellbeing Tourism in Finland: Finland as a competitive wellbeing tourism destination. University of Eastern Finland. (e-report)

Teaching methods

Online lectures/ video recordings
Independent reading materials and information search
Online discussions
Versatile independent assignments (eg. quiz, written text)

Required tools: fast Internet connection, computer, MS Office.

Practical training and working life connections

Possible case work provided by wellbeing tourism companies.

Exam dates and retake possibilities

No exams.

International connections

Case examples and assignments with both national and global perspective.

Student workload

Distance learning (135h)
Online lectures and videos 30h
Reading material 20h
Assignments and information search 85h

Content scheduling

Assignments have a recommended schedule.
Latest deadline for all assignments is at the end of the course.
No webinars that require attendance at a given time.

Further information for students

All assignments are assessed as approved-failed. Half-time feedback is provided by teacher if assignments are returned by the recommended schedule.

CampusOnline: 20
Avoin AMK (Open UAS) 5
Exchange students: 15

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1 (Sufficient)
You can define concepts related to wellbeing tourism. You can identify multiple actors and perspectives in wellbeing tourism in global and national levels. You can point out national theme-promoting strategies and development policies.

2 (Satisfactory)
You can define concepts and special characteristics related to wellbeing tourism. You can describe multiple actors, customers and perspectives in wellbeing tourism in global and national levels. You can explain and give examples of national theme-promoting strategies and development policies.

Evaluation criteria, good (3-4)

3 (Good)
You define and explain concepts and special characteristics related to wellbeing tourism. You examine multiple actors, customers and perspectives in wellbeing tourism in global and national levels. You can evaluate responsible wellbeing tourism. You discuss the national theme-promoting strategies and development policies.

4 (Very Good)
You analyze concepts and special characteristics related to wellbeing tourism. You discuss and compare multiple perspectives in wellbeing tourism in global and national levels. You evaluate the responsibility of wellbeing tourism actors, services and operations. You examine national theme-promoting strategies and development policies.

Evaluation criteria, excellent (5)

5 (Excellent)
You show analytical examination of concepts and special characteristics related to wellbeing tourism. You are able to critically evaluate and discuss multiple perspectives in wellbeing tourism in global and national levels. You discuss the responsibility dimensions related to wellbeing tourism actors, services and operations. You examine and compare national theme-promoting strategies and development policies.

Prerequisites

Basics in responsible tourism