Curricula

Objectives

The object of the course
The object of this course is to teach you the prevailing digital business models. You learn to recognize the business opportunities that various new technologies provide. You learn the role of trends and innovations in digital business. You learn to use digital tools in your tasks.

Course competences
Internationalisation and multiculturalism
Operating in a workplace
Business competence

The learning objectives of the course
During this course you learn various digital business models and practice their adoption in a real world. You study the concepts of disruption and innovation. You learn the different opportunities that various new technologies provide for digital businesses. In the course you work in a rapidly changing environment and solve business problems creatively.

In your studies you use different digital tools and methods which facilitate communication and understanding.

Content

Digital business environment and the related business models, innovation and trends, new technologies as business opportunities.

Time and location

Weekly online contact lessons

Learning materials and recommended literature

Materials are listed in Moodle LMS.

Teaching methods

Independent work, weekly online contact lessons and group work.
Flipped classroom: Students study given materials before contact lessons.
Contact lessons focus on tasks and discussions.
Students create a digital business plan for a case company as a group work.
4 ECTS for Jamk degree students.
An exam for exchange students who study 5 ECTS.

Practical training and working life connections

A project work for a case company

Exam dates and retake possibilities

Virtual exam for those who study 5 ECTS.
The time will be agreed on first contact lesson.
Two renewals are agreed on the first contact lesson.

Student workload

Online contact lessons 20h
Individual and group tasks 45h
Group assignment 43h
Total 108h

Further information for students

Open UAS 5
Exchange students 21

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You know the basic theories and concepts of digital business, innovation and trends. You are able to solve simple problems with given guidelines. You recognize the existence of some new technologies. You are able to report your work in time. You need guidance when using digital tools in your work.

Satisfactory 2
You understand the basic concepts and theories of digital business, innovation and trends. You recognize the business opportunities they provide. You solve various problems and are able to work collaboratively in a group. You recognize some possibilities of new technologies and you report your work in time, illustratively and clearly. You use digital tools independently in your work.

Evaluation criteria, good (3-4)

Good 3
You understand the connections between the digital business, innovation and trends. You categorize and compare the business opportunities provided by different technologies. You apply your knowledge to solve various business problems. You are able to organise your work in a group and in your reporting you justify the selections you have made. You use digital tools independently to support your work in a group.

Very Good 4
You evaluate, compare and analyze the business models and opportunities provided by different technologies. You apply and your knowledge to solve business problems creatively. You take responsibility in organizing group work and you report your work logically and reflectively. You select and use digital tools creatively and appropriately in various tasks.

Evaluation criteria, excellent (5)

Excellent 5
You analyze and evaluate critically the different business models and opportunities. You creatively adopt your knowledge on technologies to create new business opportunities. You critically evaluate your results and learning. You organize your group working processes and develop these collaboratively in your group.

Prerequisites

Basic business studies