Curricula

Objectives

The object of the course:
Upon completion of the course you are able to identify the different aspects of sport event management process and understand the key concepts of sport events.

Course competences:
Internationality and multiculturalism competence
Proactive development competence
Learning to learn competence
Ethics competence
Business competence


Learning objectives of the course:
You will be able to critically review, analyze and understand information available from academic and professional business sources in sport event management field. You can comprehend the different stages of event organizing; the bid process, event planning, event hosting and post-event. You can understand the value creation process in sport event.

Content

The course covers sport event management key concepts, event planning stages, bidding process, the concept of event impacts and legacies, value creation process in sport events, challenges in organising major and mega sport events and event research aspects.

Time and location

JAMK campus, online platform Moodle.

Learning materials and recommended literature

Masterman, G. (2022) Strategic Spot Event Management, 4th Ed. E-Book.
Case studies and journal articles related to the topics.

Teaching methods

Lectures, guest lectures, development assignments, group discussions, exam.

Practical training and working life connections

No internships, site visits to sport event facilities.

Exam dates and retake possibilities

Exam at the end of the course. Retake possible one week after the exam date.

International connections

Guest lectures online and on campus.

Alternative completion methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations.

Student workload

Lectures 27 h
Assignments 54 h
Individual study 54 h

Further information for students

Aimed for sport business students but suitable also other interested students. Priority for sport students both JAMK and exchange.
Open UAS 5
Exchange students 10

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to sport event management.
You can apply brand concepts and produce sport sport event management contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to sport event management.
You can independently apply and produce sport event management contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.

Evaluation criteria, good (3-4)

Good 3
You can review, analyze and understand information available from academic and professional business sources in sport event management field.
You can apply and produce sport event management contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in sport event management field.
You can apply and produce good quality sport event management contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.

Evaluation criteria, excellent (5)

Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in sport event management field.
You can apply and produce high-quality sport event management contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.

Further information

The course is recommended for students in sport business specialization.