Curricula

Objectives

The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

Content

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Time and location

The full schedule with the topics will be posted on the course Moodle shell and discussed at the first contact lecture.

Learning materials and recommended literature

The learning materials will be provided by the lecturer in Moodle.

Teaching methods

This course is taught by an events specialist from Canada who has created and run over 1,000 events in tourism and not for profit business. The teaching methodology employs experiential learning. This means you will learn the skill set required to create and the experiential aspect is that students will collaborate in teams to develop their own plan for an event that excites them. The course encompasses the skill sets of: Idea Generation, Mind's Eye Modelling; Beachhead Targeting and Segmentation; External and Internal Environmental Analysis; Goal Setting; Event Positioning; Integrated Marketing Communications and Sales, Risk Management, Operations Planning and Basic budgeting.

Check out the introduction video about the course here: https://www.youtube.com/watch?v=Pu7UD6o0LuA

Practical training and working life connections

The outcomes of this course provide opportunities for students to develop competencies to allow them to build bridges with the tourism industry worldwide.

Exam dates and retake possibilities

The format for your evaluation will be explained in the opening class.

Alternative completion methods

This course is offered on a face to face basis.

Student workload

Total 135 h
Lectures 40 h
Team Collaboration to create event business plan 60 h
Individual working, reading materials 35 h

Content scheduling

1. Theory
2. Applied Learning
3. Presentations

Further information for students

Exchange students 10

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

Evaluation criteria, good (3-4)

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

Evaluation criteria, excellent (5)

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

Prerequisites

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.