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Global Innovation Marketing Strategies (5 cr)

Code: HB00CQ19-3002

General information


Enrollment

18.11.2024 - 09.02.2025

Timing

10.02.2025 - 19.05.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages

  • English

Teachers

  • Juha Saukkonen

Groups

  • HBI25VKK
    Bachelor’s degree in Business Administration, Kedge Business School
  • 14.02.2025 10:45 - 12:15, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 14.02.2025 13:00 - 14:30, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 21.02.2025 10:45 - 12:15, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 21.02.2025 13:00 - 14:30, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 07.03.2025 10:45 - 12:15, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 07.03.2025 13:00 - 14:30, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 14.03.2025 10:45 - 12:15, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 14.03.2025 13:00 - 14:30, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 21.03.2025 10:45 - 12:15, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 21.03.2025 13:00 - 14:30, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 28.03.2025 10:45 - 12:15, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 28.03.2025 13:00 - 14:30, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 04.04.2025 10:45 - 12:15, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 04.04.2025 13:00 - 14:30, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 11.04.2025 10:45 - 12:15, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 11.04.2025 13:00 - 14:30, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 25.04.2025 10:45 - 12:15, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 25.04.2025 13:00 - 14:30, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 02.05.2025 10:45 - 12:15, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 02.05.2025 13:00 - 14:30, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 09.05.2025 10:45 - 12:15, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 09.05.2025 13:00 - 14:30, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 16.05.2025 10:45 - 12:15, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002
  • 16.05.2025 13:00 - 14:30, Technology Business Dynamics HB00CJ38-3001, Global Innovation Marketing Strategies HB00CQ19-3002

Learning materials and recommended literature

Coursebooks: ( e-books accessible via JAMK Library web)
Aulet, B: (2013) Disciplined Entrepreneurship: 24 Steps to a Successful Startup. John Wiley & Sons
Aulet, B. (2017). Disciplined entrepreneurship workbook. John Wiley & Sons.

+ additional printed and online material assigned by the teacher

Teaching methods

Classroom teaching -lectures, workshops. Groupwork assignments and their presentations and reports.
Online learning

Exam dates and retake possibilities

No exam, assessment based on assignments and presentations.

Alternative completion methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Student workload

Contact teaching sessions 50 hrs
Individual online learning 20 hrs
Groupworking (assignments - reports and presentations) 65 hrs

Content scheduling

10.2.-24.5.2025 One block of 2 x 90 minutes per week.
At Rajakatu campus (not a computer class)

Further information for students

Course grading is based on the assessments of assignments (biweekly interim written reports and presentations (5 x 10 % ) and final report (30%) and presentation (20 %)

Evaluation scale

0-5