Athlete stakeholder relations (5 cr)
Code: HL00CA16-3002
General information
Enrollment
01.08.2024 - 31.10.2024
Timing
30.09.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Online learning
Unit
School of Business
Teaching languages
- English
Seats
20 - 70
Teachers
- Juuso Hassi
Teacher in charge
Juuso Hassi
Groups
-
ZJK24SHNO1Avoin amk, lita, nonstop 1, verkko
-
HTL23S1Liiketalouden tutkinto-ohjelma (AMK)
-
ZJA24SHNO1Avoin amk, lita, nonstop 1, verkko
Objectives
The object of the course
The object of this course is for the student athlete to learn to recognize the financial possibilities of his own sports career and he understands the basics of sports business from the perspective of his own career development. The student masters the basics required to prepare a personal marketing plan and understands the importance and expectations of partners.
After completing the course, you will recognize the student athlete's financial opportunities in a sports career and know how to apply this information in your own sports career.
Course competencies
Business skills: The student has a broad-based understanding of the business (marketing, services, management, finance, law, etc.).
Learning to learn: Assesses and develops their competence and learning methods in different learning environments.
Learning objectives of the course
You understand the basics of sports business from the point of view of your own career development. You know how to evaluate and develop the financial possibilities of your own sports career. You understand the contents of the athlete's partnership and manager contracts. You get to know the development of an athlete's career path and its possibilities also in terms of a dual career.
Content
Themes related to student athlete cooperation, such as sports management, sports marketing, sponsorships and marketing cooperation and dual career.
Time and location
Non-stop implementation. The student can complete the course according to own schedule.
Learning materials and recommended literature
The literature for the course is available during the course.
Teaching methods
Online course in Moodle: Video lectures, learning assignments & journal, guidance.
Student workload
Video lectures 10 h
Reading materials and doing assignments 125 h
Further information for students
Avoin amk 5
Campusonline 50
EduFutura 20
Evaluation scale
Pass/Fail
Evaluation criteria, pass/failed
You know how to evaluate your own expertise, develop it and make it visible to your partners to produce added value. You know how to critically assess the opportunities brought by partnerships, use them versatility and communicate professionally with different stakeholders.
Further information
Optional course for students who compete in sports. Recommended for the second-year student.