Startup Business School (15 cr)

Evaluation scale

1-5

Location and time

Learn.Moodle and Zoom Studying in Start Up Business School requires sufficient time resources from students.

Materials

Amor, M. and Pellew, A.(2015). The idea in you. How to find it, build it and change your life. Penguin. Aulet, B, (2013). Disciplined entrepreneurship. 24 steps to a successful startup. New Jersey: John Wiley & Sons, Inc. Blank, S. and Dorf, B. (2012). Start-up owner's manual. The step-by-step guide for building a great company. Pescadero: K&S Ranch Inc. Clarysse, B. and Kiefer, S. (2011). The smart entrepreneur. How to build for a successful business. London: Elliot and Thompson Limited. Hassi, L., Paju, S. ja Maila, R. Kehitä kokeillen. Organisaation käsikirja. Helsinki: Talentum Pro. Knapp, J., Zeratsky, J., and Kowitz, B. (2016). Sprint. How to solve big problems and test new ideas in just five days. Google Ventures. Natoli, J. Think First. (2015). My no-nonsense approach to creating successful products, powerful user experiences + very happy customers.Baltimore: Twofold LLc. Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation. A Handbook for visionaries, game changers and challengers. New Jersey: John Wiley & Sons. Inc. Osterwalder, A., Pigneur Y., Brenarda, G. and Smith, A. (2014). Value proposition design. How to create products and services cusmtoer wants. Get started with value proposition design. New Jersey: John Wiley & Sons. Inc. Sarvas, R., Nevanlinna H. ja Pesonen J. (2016). Lean service creation. leanservicecreation.com. The handbook V1.7. Futurice. van der Pijl, P., Lokitz, J., and Solomon, L. (2016). Design a better business. New tools, skills, and mindset for strategy and innovaton. New Jersey: John Wiley & Sons. Zacharakis, A., Spinelli, S. and Timmons, J. (2011). Business plans that work. A guide for small business. New York: McGrawHill. Englanniksi Relevant literarure for the Start Up Business School studies are among others: Amor, M. and Pellew, A.(2015). The idea in you. How to find it, build it and change your life. Penguin. Aulet, B, (2013). Disciplined entrepreneurship. 24 steps to a successful startup. New Jersey: John Wiley & Sons, Inc. Blank, S. and Dorf, B. (2012). Start-up owner's manual. The step-by-step guide for building a great company. Pescadero: K&S Ranch Inc. Clarysse, B. and Kiefer, S. (2011). The smart entrepreneur. How to build for a successful business. London: Elliot and Thompson Limited. Hassi, L., Paju, S. ja Maila, R. Kehitä kokeillen. Organisaation käsikirja. Helsinki: Talentum Pro. Knapp, J., Zeratsky, J., and Kowitz, B. (2016). Sprint. How to solve big problems and test new ideas in just five days. Google Ventures. Natoli, J. Think First. (2015). My no-nonsense approach to creating successful products, powerful user experiences + very happy customers.Baltimore: Twofold LLc. Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation. A Handbook for visionaries, game changers and challengers. New Jersey: John Wiley & Sons. Inc. Osterwalder, A., Pigneur Y., Brenarda, G. and Smith, A. (2014). Value proposition design. How to create products and services cusmtoer wants. Get started with value proposition design. New Jersey: John Wiley & Sons. Inc. Sarvas, R., Nevanlinna H. ja Pesonen J. (2016). Lean service creation. leanservicecreation.com. The handbook V1.7. Futurice. van der Pijl, P., Lokitz, J., and Solomon, L. (2016). Design a better business. New tools, skills, and mindset for strategy and innovaton. New Jersey: John Wiley & Sons. Zacharakis, A., Spinelli, S. and Timmons, J. (2011). Business plans that work. A guide for small business. New York: McGrawHill.

Teaching methods

Start Up Business School studies are based on flipped learning, in which students' self-directioin is improved and supported by guidance, interactive learning assignments and real life business experimentation. Business design and service design processes, methods and tools are applied in Start Up Business School studies. Start Up Business School consists of three themes and relevant contents: Theme 1: customer creation and business opportunity: trends and business opportunities, business environment, customer and user segmentation, customer insight and profiling, ideate solutions, idea selection and development planning. Theme 2: solution creation and idea commercialisation: from idea to business concept and value proposition, profiling concept, designing and making fake advertisement, searching validation for the concept and the valuep propostion, customer engagement and sales pitch. Theme 3: business model creation: preliminary business modeling and market demand estimation, service blueprint and customer journey, designing and conducting business experimentation, designing minimum viable product, plan of action and designing business performance measurement. For master's degree students there are literature review of relevant theories and concepts for every theme.

Employer connections

Start Up Business School studies requires interaction with real business life, users and customers.

Exam schedules

Interactive learning assignments and discussions are to be assessed.

International connections

Start Up Business School studies can be applied in internation context and learning environments.

Completion alternatives

Vaihtoehtoisia toteutustapoja ovat aikaisemmin hankitun osaamisen erilaiset näytöt, työssä tai työelämäprojektissa hankittavan osaamisen näytöt, teoria- ja käsitetentit, oppimisitehtävät, itseopiskelupaketit, kirjallisuuskatsaukset. Moduulissa on lähi-, monimuoto- ja verkko-opiskelua.

Student workload

https://hamk.opinto-opas.fi/coursedescription/105862?lang=en