Introduction to Digital Marketing (1cr)
Code
General information
- Enrollment
- 04.08.2025 - 31.07.2026
- Registration for the implementation has begun.
- Timing
- 04.08.2025 - 31.08.2026
- Implementation is running.
- Number of ECTS credits allocated
- 1 cr
- Institution
- Tampere University of Applied Sciences, Kurssi ja Moodle on auki 1.8.2025-31.8.2026. Voit suorittaa kurssin omaan tahtiin.
- Teaching languages
- Finnish
- English
- Seats
- 0 - 500
- Course
- C-02630-NN00HD32
Unfortunately, no reservations were found for the realization Introduction to Digital Marketing C-02630-NN00HD32-3002. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation methods and criteria
The course is approved when you have studied the given material and successfully completed the learning assignments on the Moodle platform, using the course materials. The course is failed when you have not studied the given material and completed the assignments on the Moodle platform, using the course materials
Evaluation scale
Pass/Fail
Objective
This course gives an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes. After completing the course student • will have a basic overview on different areas of digital marketing • is able to describe what kind of topics to cover in digital marketing strategy • know how to set goals in digital marketing • have introductory level knowledge on digital platforms and automation • will know about measuring digital marketing
Content
• Introduction to digital marketing • How to make a digital marketing strategy? • How to set goals in digital marketing? • How to use different digital channels and platforms for digital marketing purposes? • How can you benefit from marketing automation and scheduling posts? • How do you measure digital marketing?
Location and time
The course and the Moodle is open 1.8.2025 - 31.8.2026. You can complete the course at your own pace.