Branding and sales skills (5cr)

Code

General information

Enrollment: 02.12.2025 - 07.01.2026; Registration for the implementation has begun.

Timing: 15.01.2026 - 31.05.2026; The implementation has not yet started.

Number of ECTS credits allocated: 5 cr

Institution: Humak University of Applied Sciences, Paikkaan sitomaton

Teaching languages: Finnish

Seats: 1 - 20

Course: C-02631-KUVI3-v3

Unfortunately, no reservations were found for the realization Branding and sales skills C-02631-KUVI3-3009. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Evaluation scale

0-5

Objective

Students - understand the significance, impact and premises of a brand - are familiar with the basic principles and practices of sales and advocacy - know how to act in negotiation and sales situations - can utilize digital communication channels from the sales perspective.

Content

- Introduction to branding, image marketing and advocacy - Basics of sales and interaction competence - Brand management, risk management, crisis communication - Sales situations, negotiation skills and sales closure - Business collaboration project - Making a social media video from a sales perspective

Materials

Kirjallisuus Artikkelit Blogit Videot Podcastit

Teaching methods

Verkko-opetus Itsenäinen työskentely Opetusmenetelminä itsenäinen työskentely, ryhmätyöt, webinaarit.

Employer connections

Tämän opintojakson voi opinnollistaa, mikäli työtehtävät vastaavat opintojakson sisältöjä ja tavoitteita.

Student workload

1 op=27h/opiskelua