Developing Marketing Communications (5cr)
Code
General information
- Enrollment
- 01.12.2025 - 04.01.2026
- Registration for the implementation has ended.
- Timing
- 16.03.2026 - 24.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Metropolia University of Applied Sciences, Leiritie 1
- Teaching languages
- Finnish
- Seats
- 0 - 2
- Course
- C-10065-LD00EH77
Unfortunately, no reservations were found for the realization Developing Marketing Communications C-10065-LD00EH77-3020. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation methods and criteria
Return of the course assignments: detailed evaluation criteria can be found in OMA
Evaluation scale
0-5
Content scheduling
-
Objective
After completing the course the student will be able to develop and implement marketing communications for the company.
Content
- Developing the contents of marketing communications and their application - Designing and writing marketing communication texts - Convincing communication: pitching - Channels, tools and applications for marketing communications - Budgeting and purchasing goal-oriented marketing communications - Measuring and monitoring the efficiency of marketing communications - The ethical perspectives in marketing communications
Location and time
Lectures online (Zoom)
Materials
No course/exam book, but book recommendations to those interested: Barry, P. 2012. The advertising concept book: Think now, design later : a complete guide to creative ideas, strategies and campaigns. 2nd ed., revised and expanded. London: Thames & Hudson. Eagle, L., Czarnecka, B., Dahl, S. & Lloyd, J. 2021. Marketing communications. Second edition. Abingdon, Oxon ; New York, NY: Routledge. Juska, J. M. 2022. Integrated marketing communication: Advertising and promotion in a digital world. Second edition. New York, NY: Routledge. Pelsmacker, P. d., Geuens, M. & Bergh, J. v. d. 2021. Marketing communications: A European perspective. Seventh edition. Harlow, England: Pearson. Smith, P. R. & Zook, Z. 2024. Marketing communications: Integrating online and offline, customer engagement and digital technologies. Eighth edition. London: Kogan Page.
Teaching methods
Lectures Campaign report Campaign pitch Othe assignments given by the teacher All assignments must be handed in for a grade
Employer connections
Campaign creation for a company
Exam schedules
No exam
International connections
-
Completion alternatives
Return of the course assignment without lecture participation
Student workload
Weekly lectures in Zoom Largest assignments due at the end of the course
Qualifications
Marketing or equivalent competences