Developing Marketing Communications (5cr)

Code

General information

Enrollment: 01.12.2025 - 04.01.2026; Registration for introductions has not started yet.

Timing: 16.03.2026 - 24.05.2026; The implementation has not yet started.

Number of ECTS credits allocated: 5 cr

Institution: Metropolia University of Applied Sciences, Leiritie 1

Teaching languages: Finnish

Seats: 0 - 2

Course: C-10065-LD00EH77

Unfortunately, no reservations were found for the realization Developing Marketing Communications C-10065-LD00EH77-3020. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Evaluation methods and criteria

Return of the course assignments: detailed evaluation criteria can be found in OMA

Evaluation scale

0-5

Objective

After completing the course the student will be able to develop and implement marketing communications for the company.

Content

- Developing the contents of marketing communications and their application - Designing and writing marketing communication texts - Convincing communication: pitching - Channels, tools and applications for marketing communications - Budgeting and purchasing goal-oriented marketing communications - Measuring and monitoring the efficiency of marketing communications - The ethical perspectives in marketing communications

Location and time

Lectures online (Zoom)

Materials

No course/exam book, but book recommendations to those interested: Barry, P. 2012. The advertising concept book: Think now, design later : a complete guide to creative ideas, strategies and campaigns. 2nd ed., revised and expanded. London: Thames & Hudson. Eagle, L., Czarnecka, B., Dahl, S. & Lloyd, J. 2021. Marketing communications. Second edition. Abingdon, Oxon ; New York, NY: Routledge. Juska, J. M. 2022. Integrated marketing communication: Advertising and promotion in a digital world. Second edition. New York, NY: Routledge. Pelsmacker, P. d., Geuens, M. & Bergh, J. v. d. 2021. Marketing communications: A European perspective. Seventh edition. Harlow, England: Pearson. Smith, P. R. & Zook, Z. 2024. Marketing communications: Integrating online and offline, customer engagement and digital technologies. Eighth edition. London: Kogan Page.

Teaching methods

Lectures Campaign report Campaign pitch Othe assignments given by the teacher All assignments must be handed in for a grade

Employer connections

Campaign creation for a company

Exam schedules

No exam

Completion alternatives

Return of the course assignment without lecture participation

Student workload

Weekly lectures in Zoom Largest assignments due at the end of the course

Qualifications

Marketing or equivalent competences