Instagram as a Marketing Tool (5cr)

Code

General information

Enrollment: 18.08.2025 - 31.12.2026; Registration for the implementation has begun.

Timing: 18.08.2025 - 31.12.2026; Implementation is running.

Number of ECTS credits allocated: 5 cr

Institution: Metropolia University of Applied Sciences, Karaportti 2

Teaching languages: English

Seats: 0 - 500

Course: C-10065-TT00EU89

Unfortunately, no reservations were found for the realization Instagram as a Marketing Tool C-10065-TT00EU89-3167. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Evaluation methods and criteria

Pass after all lessons has been completed successfully and the Final test has been passed. The lessons are studied in order. When a lesson is studied, the next lesson opens. At the end of each lesson is a rehearse quiz. The passing score of the quiz is 50%, and it can be tried twice. Final Test Minimum passing score for the test is 50%. If not achieved, you have to retake the test. Retake limit is 3.

Evaluation scale

Hyväksytty/Hylätty

Content scheduling

Up to Student her-/himself.

Objective

- What is Instagram and where it came from - Basic functionality - Instagram stories and IGTV - Mastering Hastags - Nonprofit, local markets, international markets - Content BluePrint - Daily actions checklist - Supporteam buildup - Copywrites - Engagement triggers - Contents & freebies - Direct sell in Instagram - User Generated contens, campaigns that has multiple steps - Advertising - Agency help & influencers

Content

The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Location and time

Online in Metropolia's Moodle environment.

Materials

N/A

Teaching methods

100% online (Self-Study) course which can be done in own pace. The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Employer connections

N/A

Exam schedules

Online.

International connections

N/A

Completion alternatives

N/A

Student workload