International Marketing (5cr)

Evaluation scale

0-5

Objective

IBIS1 Intellectual Skills (IS 1): Information Management in Business
IBKU1 Knowledge and Understanding (KU 1)
IBKU2 Knowledge and Understanding (KU 2)
IBPS1 Practical Skills (PS 1): Inter/Multicultural Competency
IBPS2 Practical Skills (PS 2): Inter/Multicultural Competency
YHTKV Internationality skills
YHTVI Communication skills
To provide an overview of marketing operations in an international context. Students will understand important concepts of international marketing, the factors affecting international marketing decisions and how companies can succeed in the competitive international arena.
Through diverse case illustrations from different national contexts and active learning methods, the students develop strategies for critically discussing theoretical and practical aspects of international marketing issues from multiple perspectives. Finally, the course will help students further develop their cross-cultural communication and team-work skills.

Execution methods

Study methods are described below;

I) Lectures
II) Case-studies
III) Workshops
IV) In-class discussions

Content

The main areas to be covered include (but not limited to): the international marketing environment, the role of culture, internationalisation theories, international market entry and international marketing communication.

Materials

HOLLENSEN S (2017): Global Marketing: A Decision-Oriented Approach. London: Prentice Hall. 7th edition HOLLENSEN S (2014) Global Marketing, 6th edition

Completion alternatives

Detailed instructions and grading criteria for each course component and the maximum grade available for each component are provided at the first meeting. Participation in in-class sessions, exercises/assignments, Exam.

Student workload

Total 125 – 155 h(including lectures, assignments, virtual study)

Assessment criteria, satisfactory (1)

The general criteria of the competences that the Bachelor's Degrees awarded by Finnish Universities of Applied Sciences provide can be found on JAMK's web pages (http://www.jamk.fi/english/forstudents/studyguid e). The learning outcomes of individual courses are assessed in relation to the objectives of the course concerned. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6.
- Excellent (5) - The student shows exceptional theoretical knowledge of fundamentals of the subject. The student demonstrates the ability to apply the knowledge to assignments and presentations with excellent written and oral communications skills
- Very Good (4) - The student shows good knowledge of the subject fundamentals and concepts and is able to communicate these in an effective way
- Good (3) The students knowledge covers major parts of concepts and theories related to the subject. The student´s ability to apply the knowledge to assignments shows need for improvement, as well as there is room for improvement in oral and written communication
- Satisfactory (2) - The students knowledge covers restricted part of concepts and theories related to the subject and has deficiencies in showing the ability to apply them in assignments. Communication skills need improvement.
- Sufficient(1) - The student shows only a sufficient understanding of the subject and of relevant theories and methods and fails to show a convincing ability to apply the knowledge to real life situation nor to communicate the concepts in an effective manner.

Assessment criteria, good (3)

Very Good (4) - The student shows good knowledge of the subject fundamentals and concepts and is able to communicate these in an effective way.

Good (3) The student knowledge covers major parts of concepts and theories related to the subject. The student´s ability to apply the knowledge to assignments shows need for improvement, as well as there is room for improvement in oral and written communication

Assessment criteria, excellent (5)

Excellent (5) - The student shows exceptional theoretical knowledge of fundamentals of the subject. The student demonstrates the ability to apply the knowledge to assignments and presentations with excellent written and oral communications skills

Assessment criteria, approved/failed

Grading scale 0-5

Qualifications

First year studies completed including successful completion of a basic course in Marketing

Further information

International marketing management awareness, business opportunity recognition, ethical responsibility, international operations management, earnings logic