Consumer Protection and Marketing Law (5cr)

Evaluation scale

0-5

Content scheduling

The lectures will be held on a weekly basis on a variety of topics. At the same time, the student will complete learning assignments/exercises in accordance with the given schedule. The pair assignments/exercises conducted in lieu of the weekly lectures will be separately agreed upon in connection with the classes

Objective

The object of the course
From the consumer and entrepreneur point of view, marketing and competition law is an integral part of everyday activities, and familiarity with public procurement operations is becoming increasingly important, so there is demand for experts in the field.

Course competences
Business competence
The students possess at least an advanced beginner’s skills in the practical tasks of the specialisation option.
Learning to learn
Student is able to acquire, critically assess and appropriately apply the national and international knowledge base and practices of their field.
Ethics
Is able to take responsibility for their own actions and their consequences and reflects on them in accordance with the ethical principles and values of their field.
Working in working life.
Utilises the opportunities offered by technology and digitalisation in their work.


The learning objectives of the course
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You are familiar with the principles related to consumer protection. You are aware of the prohibited means of competition between companies. You are able to describe the procurement procedure applied in public procurements. You recognise the legal question at stake in the court case.

Content

Violation of good marketing practice and unfair practice
Home and distance sales
Prohibited restrictions on competition
Public procurements
Legal practice

Materials

Lecture materials, relevant legislation;

Recommended eBooks:
Viitanen, K. 2017. Markkinointioikeus. Hesinki. Kauppakamari Verkkoaineisto.
Koivumäki, E. & Häkkänen, P. 2018. Markkinointijuridiikka 2018. Helsinki. Kauppakamari.
Paloranta, P. 2008. Markkinointioikeus käytännössä. Helsinki. Talentum.
Kuoppamäki, P. 2018. Uusi kilpailuoikeus. Helsinki. Alma Talent Pro.
Eskola, S., Kiviniemi, E., Krakau, T. & Ruohoniemi, E. 2017. Julkiset hankinnat. Helsinki. Alma Talent

Teaching methods

The course is completed by participating in lecture teaching, which is implemented as e- teaching in a Moodle and, with a separate announcement, possibly also as independent monitoring of online lectures offered by external operators (e.g. Eduhouse). In addition, the course contains learning and practice tasks.

Exam schedules

The grade for the course is based on the final exam. The course assignments must be completed before the final exam.
Final exam in Moodle on April 29, 2026-April 30, 2026 at 12:00 p.m.
The first resit will be available on May 8, 2026, at 12:00 p.m. and May 9, 2026, at 12:00 p.m.
The second resit will be available on May 15, 2026, at 12:00 p.m. and will close on May 16, 2026, at 12:00 p.m.

You must register for the resit no later than two (2) days before the exam date by sending an email to the teacher.

Completion alternatives

The use of an optional completion method is subject to a well-founded reason that will be considered on a case-by-case basis.

Student workload

Student workload in hours:
face-to-face hours 22 h
virtual learning 38 h
independent study / completion of learning assignments 75 h

Assessment criteria, satisfactory (1)

Adequate 1
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You are familiar with the principles related to consumer protection. You are aware of the prohibited means of competition between companies. You are able to describe the procurement procedure applied in public procurements. You recognise the legal question at stake in the court case.

Satisfactory 2
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You understand the principle points of law pertaining to consumer protection from the consumer point of view. You understand the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view. You are able to describe the procurement procedure applied in public procurements and are familiar with the process of the procurement procedure. You recognise the legal question at stake in the court case.

Assessment criteria, good (3)

Good 3
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You master the principle points of law pertaining to consumer protection from the consumer point of view. You master the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view. You are familiar with the procurement procedure of public procurements as a process. You recognise the legal question at stake in the court case.

Very Good 4
You are familiar with the legislation governing marketing, competition law and public procurement, their general principles and the legal practice. You master the principle points of law pertaining to consumer protection from the consumer point of view and are able to apply them in your assignments. You master the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view and are able to apply them in your assignments. You are familiar with the operating practices for putting public procurements out to tender from the contracting authority’s and the tenderer’s point of view. You recognise the legal question at stake in the court case and the applicable points of law and are capable of resolving the case in accordance with the instructions provided.

Assessment criteria, excellent (5)

Excellent 5
You are familiar with the legislation governing marketing, competition law and public procurement, their general principles and the legal practice. You master the principle points of law pertaining to consumer protection from the consumer point of view and are able to apply them in your assignments. You master the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view and are able to apply them in your assignments. You master the operating practices for putting public procurements out to tender from the contracting authority’s and the tenderer’s point of view. You recognise the legal question at stake in the court case and the applicable points of law and are capable of analysing the case in a versatile way, showing problem-centred resolving ability.

Qualifications

The Finnish legal system
Legal action and legal capacity
Conclusion and termination of contract
Form, content and interpretation of contracts
Legal practice

Further information

Written feedback on the learning assignments every 3 to 4 weeks after the expiry of the time limit given for returning the assignment. The pair/group assignments conducted or presented during the class will be reviewed and feedback will be received on them during the class, and they also involve self and peer assessment.