Cultural, Sports and Tourism Events Planning (3 op)

Arviointiasteikko

0-5

Sisällön jaksotus

See above

Tavoitteet

Upon completion of this course students will be able to:
• Understand the importance of event planning.
• Explain the major components of planning a sustainable event including concept development, needs analysis, consumer targeting, positioning, marketing communications, sales, sponsorship, budgeting, risk management, staging, logistics, and performance measures.
• Assess an event for its planning components.
• Describe the strengths and weaknesses of an event plan.
• Identify key gaps in the planning of an event.
• Assess challenges and opportunities for professional event planning.

Sisältö

This course teaches the design of an event plan for cultural, sporting, or tourism purposes. Students work in teams to choose a current event and learn how it is planned by understanding the major planning components for a professional event. Students will investigate consumer needs, targeting, and positioning as related to the planning and operation of events. Students will examine the integrated marketing communications, sales, sponsorship, budgeting, risk management, staging, logistics, and performance measures needed to properly plan an event.

Oppimateriaalit

Will be shared by the professor in the classroom.

Opetusmenetelmät

Class Format
1. All classes will be held in person on the JAMK campus. Each student is expected to present themselves professionally with a positive and creative mindset.
2. During each class, you will be introduced to a stepped approach of Events Planning where you will learn the foundations, and then develop an understanding of each level to learn how to build a professional events plan. The unique aspect of our class format is to allow each team to apply the learning to a chosen event so as to better learn how event planning works and to identify challenges in events planning.
3. We will consistently use an interactive dialogue format to discuss the application of the events planning model. Your professor will provide a series of custom slides in advance for your reading and learning. Your professor will introduce each topic and discuss highlights at the start of each class with the rest of the class comprising discussions using break-out groups and discussions on the event that each student's team will have chosen to study.
4. Depending on the number of students, cohort teams will be formed in the first week. These teams will work together for the duration of the term to help develop skills of collaboration and study together for the in-class discussion and the applied project.

Applied Project
Depending upon the number of students, students will form into teams at the start of the course. Each team will choose a cultural, sport or tourism event to study that interests all team members. The applied project will require the team to apply the major concepts of event planning to that event based on the theory, and cases taught. Each team will be evaluated in part on a series of short written reports based on the team’s chosen event which will be submitted weekly. Each team will also be evaluated based on an oral presentation to the class in the last week. Each team will have their evaluation of the applied project equally split between written submission and oral presentation. Details will be provided separately to all students for the project content and evaluation details.

Class Involvement
Your ability to learn is based largely on your willingness to collaborate with others from different parts of the world. The world of professional events planning is a significant economic driver and can offer opportunities for employment with companies in both the profit and not-for-profit sectors as well as a business start-up. You will be encouraged to talk, debate, and exchange ideas in class and in the work expected outside of class.

Harjoittelu- ja työelämäyhteistyö

This course is ideally suited for students seeking careers in business management, human relations, public relations, marketing, advertising, media development, and teaching.

Tenttien ajankohdat ja uusintamahdollisuudet

Will be informed by the visiting professor.

Final Exam
The final exam will take place on the last day of classes. It will comprise a take-home exam which will be submitted online on a deadline set by your professor. You will be assessed on your knowledge learned in the course applied to events planning and the applied project.

Toteutuksen valinnaiset suoritustavat

NONE

Opiskelijan ajankäyttö ja kuormitus

Date Topic
Date/Day
June 6 Monday Lesson 1: Overview of Events, Components of Events; Events as a Service;
Tasks Due: Formation of Teams; Discussion of Course Project PowerPoint #1
June 7 Tuesday Lesson 2: Creating an Event & Idea Generation
Project Management for an Event
Tasks Due #1: Event Description, Purpose, Justification PowerPoint # 2

June 8 Wednesday Lesson 3: Events Mind’s Eye Modelling & Event Scripting
Customer Profiling, Persona Model, Positioning of Event
Tasks Due #2: New Ideas for your Chosen Event PowerPoint #3

June 9 Thursday Lesson 4: Goal Setting
External Analysis – PESTEL analysis, Competitive Gap Analysis, Key Success Factors, and Driving Forces of Change
Tasks Due #3: Mind’s Eye Consumer Journey for your Event PowerPoint #4

June
10 Friday
Lesson 5: Internal Analysis- SWOT model and TOWS modelling
Tasks Due #4: Key Success Factors for Event and Future Trends PowerPoint #5
June 13 Monday Lesson 6: Integrated Marketing Communications & Sales (IMCS)
Tasks Due #5: TOWS Analysis of your event PowerPoint # 6
June 14 Tuesday Lesson 7: Sponsorship of Events
Tasks Due #6: IMCS Plan for your event PowerPoint #7

June 15 Wednesday Lesson 8: Legal & Business Risk Management & Financial Management
Tasks Due #7: Sponsorship Contract for your event PowerPoint
#8

June 16 Thursday Lesson 9: Staging & Logistics & Financial Management
Tasks Due #8: Identify Major Risks and Strategies to Manage Risk PowerPoint #9


June 20 Monday Lesson 10: Performance Measures
Events Plan Reports due including all Tasks 1-8 plus Task #9: Staging and Logistics Plan

June 21 Tuesday Presentations on Client Projects
June22 Wednesday Presentations on Client Projects
Take Home Final Exam due Friday June 24

Arviointikriteerit, tyydyttävä (1)

Fail 0
Knowledge and Understanding: The student is unable to demonstrate basic theoretical and conceptual knowledge. Central concepts of Cultural, Sports, and Tourism Events Planning are not understood.
Transferable skills: None. The student is incapable of understanding the basic theory behind Cultural, Sports, and Tourism Events Planning and has no ability to present is unable to present in writing or orally on the elements of Cultural, Sports and Tourism Events Planning

Inadequate 1
Knowledge and Understanding: The student is able to demonstrate a superficial understanding of theoretical and conceptual knowledge. The comprehension of central concepts of Cultural, Sports, and Tourism Events Planning remain vague or are largely incomplete. The ability to apply the concepts of Cultural, Sports, and Tourism Events Planning to business is limited in scope and content.
Transferable skills: Negligible. The student is unable to apply the central concepts of Cultural, Sports and Tourism Events Planning to an applied business scenario; and the student has very limited abilities to communicate in English both orally and in written format on the elements of Cultural, Sports and Tourism Events Planning

Satisfactory 2
Knowledge and Understanding: The student is able to demonstrate a basic theoretical and conceptual knowledge of Cultural, Sports, and Tourism Events Planning The majority of the central concepts of services design can be defined and the student has a rudimentary ability to apply these concepts to Cultural, Sports and Tourism Events Planning
Transferable skills: The student understands the basic theory and possesses a limited ability to apply the concepts in a practical manner to Cultural, Sports, and Tourism Events Planning and event businesses. The student is able to communicate in English both in oral and written format and is able to prepare and present reports with a significant amount of direction

Arviointikriteerit, hyvä (3)

Good 3
Knowledge and Understanding: The student knows the basic theoretical and conceptual knowledge of Cultural, Sports, and Tourism Events Planning. Central concepts have been defined with clarity and accuracy The student displays a fairly good command of the subject area and is able to demonstrate basic applications to Cultural, Sports, and Tourism Events Planning and event businesses.
Transferable skills: The student can explain the theory of Cultural, Sports, and Tourism Events Planning and with assistance, can apply the theory to event businesses. The student is able to communicate in English both in oral and written format and is able to prepare and present reports with a limited amount of direction

Very Good 4
Knowledge and Understanding: The student demonstrates a thorough and consistent theoretical and conceptual knowledge of Cultural, Sports, and Tourism Events Planning. Central concepts are defined with clarity, accuracy, and logic. The student is able to demonstrate complete applications to Cultural, Sports, and Tourism Events Planning and event businesses.
Transferable skills: The student can explain the theory of Cultural, Sports, and Tourism Events Planning and with minimal assistance, can apply the theory to event businesses. The student possesses very good skills in communicating effectively in English both in oral and written format and is able to prepare and present reports at a high level of proficiency and with almost no direction.

Arviointikriteerit, kiitettävä (5)

Excellent 5
Knowledge and Understanding: The student demonstrates an exceptional theoretical and conceptual knowledge of Cultural, Sports, and Tourism Events Planning.. Central concepts are defined with clarity, accuracy, logic, and persuasiveness and as well contain innovative content. The student displays a command of the subject area that befits a professional practicing in the event businesses.
Transferable skills: The student possesses advanced knowledge in Cultural, Sports, and Tourism Events Planning. and can communicate in a superior manner in English both in oral and written format, and is able to prepare reports and present reports at a level of proficiency matching a professional in Cultural, Sports, and Tourism Events Planning.

Esitietovaatimukset

An introductory course in marketing

Lisätiedot

Avoin amk 5
EduFutura 5