You are viewing archives, press here to leave.

European Business Management and Communication (3cr)

Code

General information

Enrollment: 01.12.2020 - 30.04.2021; Registration for the implementation has ended.

Timing: 07.06.2021 - 23.06.2021; Implementation has ended.

Number of ECTS credits allocated: 3 cr

Local portion: 3 cr

Mode of delivery: Face-to-face

Unit: School of Business

Teaching languages: English

Seats: 0 - 15

Teachers: Gerhard Kohl

Groups: HBI18S1
Degree Programme in International Business; YBB21VKN
Master’s Degree in International Business Management, EM Normandie, (Master’s); HBI21VK
Degree Programme in International Business, vaihto-opiskelu/Exchange studies; HTL19S1
Liiketalous; HTL18S1
Liiketalous; ZJA21KH
Avoin AMK, lita; YBB21VSS
Like's Summer School 2021 (Master's); HBI18K1
Degree Programme in International Business; HBI21VKESS
Bachelor’s degree in Business Administration, ESSCA School of Management, Bachelor’s degree; HBI21VKN
Bachelor’s degree in Business Administration, EM Normandie (Bachelor's); HBI21VKK
Bachelor’s degree in Business Administration, Kedge Business School

Course: YHGS1001

Unfortunately, no reservations were found for the realization European Business Management and Communication YHGS1001-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Evaluation scale

0-5

Objective

The student has an understanding of the European Union as a whole. The student is able to have a comprehensive framework for understanding Scandinavian historical, cultural background, and the welfare state, without forgetting the European and Scandinavian way of communication and management.
The students can describe the planning process of export operations and the main aspects of the export strategy. He/she can acquire market information and prepare a market analysis of a given EU country and evaluate its potentials as a target market from the viewpoint of a specific field or company.

Content

The EU as an internal market; the role of market analysis in planning export operations; acquiring market information; methods used in the evaluation of potential markets and how to design a market analysis; the European consumer and retail trade.

Location and time

Monday June 7 - Friday June 11, 2021
Monday June 14 -Thursday June 17, 2021
Monday June 21 - Wednesday June 23, 2021h

Daily hours will be published later: each day 1hour 15 minutes

Location published later.

Materials

Agreed with the lecturer in the classrooms

Teaching methods

The course follows face-to-face learning methods where students participate in lectures, workshops, and other study activities organized in the classroom. Furthermore, a student also completes individual assignments utilizing virtual study platforms and materials.

Exam schedules

Agreed with the lecturer.

Completion alternatives

None

Student workload

81 hours
- Lessons 18 h
-Assignments, presentations 48
-Independent reading and research 15

Assessment criteria, satisfactory (1)

Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, Level 6.The assessment criteria for individual courses are given in an annex to the implementation plan of the course.

Qualifications

The student is acquainted with the fundamentals of international business

Further information

Avoin amk 5