Curricula

Objectives

The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

Content

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Time and location

The full schedule with the topics will be announced at the first contact lecture.

Learning materials and recommended literature

The reading material will be provided by the lecturer in Moodle.

Teaching methods

This course uses an experiential and applied method of learning by doing. Students will work in teams to create their own unique event concept and event plan. The course starts with creativity and design thinking that will link marry passion with an opportunity to create a viable event. Student teams will identify event program components and quantify the beachhead market needed to make this event viable. The construction of the customer journey during the event will enable student teams to build out the integrated marketing and sales strategies and sponsorships. Finally student teams will develop an operations plan including risk management strategies, staging requirements, logistics planning and performance measures. The course finishes with creative presentations of their event plans.

Your professor Dr. Blair Baldwin from Canada has prepared a video for you to introduce the course. Check it out at:

https://www.youtube.com/watch?v=Pu7UD6o0LuA

Exam dates and retake possibilities

Event Business Plan – written report 45
Event Business Plan – oral presentation 15
Term Tests (2) 20
Team Charter and Peer Evaluations 10
Team Seminar 10
Total 100

Student workload

Total 135 h
Lectures 30 h
Assignments 60 h
Individual working, reading materials 45 h

Further information for students

Degree student spots: 20
Exchange student spots: 20
Open studies spots: 5

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

Evaluation criteria, good (3-4)

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

Evaluation criteria, excellent (5)

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

Prerequisites

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.

Objectives

The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

Content

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Time and location

The full schedule with the topics will be announced at the first contact lecture.

Learning materials and recommended literature

The reading material will be provided by the lecturer in Moodle.

Teaching methods

This Event Management Course will be divided into three parts: Theory, practice and presentations

Exam dates and retake possibilities

The exam will be intoroduced in the beginning of the course

Student workload

Total 135 h
Lectures 30 h
Assignments 60 h
Individual working, reading materials 45 h

Content scheduling

1. Theory
2. Practice
3. Presentations

Further information for students

Degree student spots: 20
Exchange student spots: 20
Open studies spots: 5

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

Evaluation criteria, good (3-4)

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

Evaluation criteria, excellent (5)

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

Prerequisites

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.

Objectives

The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

Content

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Time and location

The course will start on Tuesday Feb 14 0800
The first two weeks of the course will have two lectures per week on Tuesday 0800-10130 and Thursday 1700-1915. After the winter break, there will be one class per week held Tuesdays 0800-1030. The final two weeks of the course shall revert to two classes per week as per the above schedule.

Please follow carefully the changing classrooms from your student schedule.

The full coure schedule with the topics will be available on Moodle once you are confirmed as being enrolled.

Learning materials and recommended literature

The reading material will be provided by the lecturer in Moodle.
Please check also the course videos/ppt slides for additional links about the different topics.

Teaching methods

Course Objectives:
This course will cover the following content including:
• Examining the relevance of events planning to the world of business including private, public and not-for-profit sectors
• Identifying unique features of events as they pertain to the marketing process
• Learning how to design events
• Investigating the role of competitive positioning, targeting and consumer segmentation
• Learning the components of an event business plan
• Developing event financial forecast for revenues and expenses
• Formulating an event business plan in collaboration with a client from the local community and integrating all of the components of an events business plan

This course is experiential where you shall work in cohort group of 4-5 to create and plan an event. You will learn basic theory and as we learn the theory, you will apply it to the construction of an event business plan.

Exam dates and retake possibilities

There will be two small tests during the term and there will be no final exam.

Alternative completion methods

This a course that requires face to face participation working in teams. If a student cannot participate in the lectures and the team work, the course cannot be implemented individually.
Please check the instructions from Moodle or contact to the lecturer.

Student workload

Total 135 h
Lectures 40 h
Project Work 60 h
Individual working, reading materials 35 h

Content scheduling

See detailed Course Schedule on Moodle.

Further information for students

Learning Outcomes
Upon completion of this course students will be able to:
• Evaluate the career opportunities in the field of event planning.
• Explain the increasing importance of event management including planning, marketing, sales, and execution in the private, public and not for profit sectors.
• Describe the unique features of events as they pertain to planning, marketing, sales, and execution.
• Develop a creative event concept.
• Create an event business plan in collaboration with a client from the local community.
• Assess the challenges and opportunities facing event managers now and in the future.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

Evaluation criteria, good (3-4)

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

Evaluation criteria, excellent (5)

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

Prerequisites

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.

Objectives

The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

Content

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Further information for students

Avoin amk 3

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

Evaluation criteria, good (3-4)

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

Evaluation criteria, excellent (5)

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

Prerequisites

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.

Objectives

The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

Content

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Time and location

The course will start on Monday 12.9.2022.

The first lecture will be held at the Jamk Rajakatu 35 Campus at the classroom R35F207

The lectures will be on:

Monday 10.30 - 12.15
Friday 13.15-15.00

Please follow carefully the changing classrooms from your student schedule.

The full schedule with the topics will be announced at the first contact lecture.

Learning materials and recommended literature

The reading material will be provided by the lecturer in Moodle.
Ppt slides for additional links about the different topics are found in Moodle day before the class.

Teaching methods

This Event Management Course will be divided into three parts:

1. Theoretical
2. Practical
3. Presentations

Part 1.
We will learn in theory what is event management. Different theories, different topics and different practices.

Part 2.
We will do a small group work to apply your knowledge into the action. This group assignment will be introduced in the course.

Part 3.
All groups will present their group works. This part is compulsory for all students.

In total we will have approx. 27 x 1,5 hours lectures.

Grading is based on the group work (50 %) and exam (50%)

Exam dates and retake possibilities

Exam is held 5.12.2022.

Student workload

Total 135 h
Lectures 40 h
Assignments 60 h
Individual working, reading materials 35 h

Content scheduling

Schedule and Topics

0_Introduction_Marketing_Management_Course and assignments
1_Introduction to the Event Industry
2_Planning the Event
3_Event Concept Design
4_Event Production
5_Financial and Legal Planning of the Events
6_Safety and Security of the Events
7_Customer Journey and Marketing the Events

Further information for students

avoin amk 3

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

Evaluation criteria, good (3-4)

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

Evaluation criteria, excellent (5)

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

Prerequisites

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.

Objectives

The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

Content

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Time and location

The course will start on Monday 21.3.2022

The first lecture will be held at the Jamk Rajakatu 35 Campus at the classroom R35G202.

The lectures will be on:

Mondays at 13.15 - 15.45
Fridays at 9.45 - 12.15

Please follow carefully the changing classrooms from your student schedule.

The full schedule with the topics will be announced at the first contact lecture.

Learning materials and recommended literature

The reading material will be provided by the lecturer in Moodle.
Please check also the course videos/ppt slides for additional links about the different topics.

Teaching methods

This Event Management Course will be divided into three parts:

1. Theoretical (4 weeks)
2. Practical (3 weeks)
3. Presentations (1 week)

Part 1.
We will learn in theory what is event management. Different theories, different topics and different practices. After this part all students will write a learning diary of the the event management discipline.

Part 2.
We will do a small group work to apply your knowledge into the action. This group assignment will be introduced in the course.

Part 3.
All groups will present their group works. This part is compulsory for all students.

In total we will have approx. 16 x 2,5 hours lectures.

Grading is based on the group work (30 %) and individual assignment (70%)

No exam will be held.

Exam dates and retake possibilities

There will be no exam. Please see the assignments from Moodle > Event Management

Alternative completion methods

If student cannot participate to the lectures the course can be implemented individually.
Please check the instructions from Moodle or contact to the lecturer.

Student workload

Total 135 h
Lectures 30 h
Assignments 60 h
Individual working, reading materials 45 h

Content scheduling

Schedule and Topics

0_Introduction_Marketing_Management_Course and assignments
1_Introduction to the Event Industry
2_Planning the Event
3_Event Concept Design
4_Event Production
5_Financial and Legal Planning of the Events
6_Safety and Security of the Events
7_Customer Journey and Marketing the Events

Further information for students

avoin amk 3

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

Evaluation criteria, good (3-4)

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

Evaluation criteria, excellent (5)

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

Prerequisites

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.

Objectives

The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

Content

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Time and location

The course will start on Wednesday 23.3.2022

The first lecture will be held at the Jamk Rajakatu 35 Campus at the classroom R35C113

The lectures will be on:

Wednesdays at 13.15 - 15.45
Thursdays at 9.45 - 12.15

Please follow carefully the changing classrooms from your student schedule.

The full schedule with the topics will be announced at the first contact lecture.

Learning materials and recommended literature

The reading material will be provided by the lecturer in Moodle.
Please check also the course videos/ppt slides for additional links about the different topics.

Teaching methods

This Event Management Course will be divided into three parts:

1. Theoretical (4 weeks)
2. Practical (3 weeks)
3. Presentations (1 week)

Part 1.
We will learn in theory what is event management. Different theories, different topics and different practices. After this part all students will write a learning diary of the the event management discipline.

Part 2.
We will do a small group work to apply your knowledge into the action. This group assignment will be introduced in the course.

Part 3.
All groups will present their group works. This part is compulsory for all students.

In total we will have approx. 16 x 2,5 hours lectures.

Grading is based on the group work (30 %) and individual assignment (70%)

No exam will be held.

Exam dates and retake possibilities

There will be no exam. Please see the assignments from Moodle > Event Management

Alternative completion methods

If student cannot participate to the lectures the course can be implemented individually.
Please check the instructions from Moodle or contact to the lecturer.

Student workload

Total 135 h
Lectures 30 h
Assignments 60 h
Individual working, reading materials 45 h

Content scheduling

Schedule and Topics

0_Introduction_Marketing_Management_Course and assignments
1_Introduction to the Event Industry
2_Planning the Event
3_Event Concept Design
4_Event Production
5_Financial and Legal Planning of the Events
6_Safety and Security of the Events
7_Customer Journey and Marketing the Events

Further information for students

avoin amk 3

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

Evaluation criteria, good (3-4)

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

Evaluation criteria, excellent (5)

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

Prerequisites

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.