Urheilumarkkinointi ja sosiaalinen media (2cr)
Code
General information
- Timing
- 05.09.2022 - 31.07.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 2 cr
- Local portion
- 0 cr
- Virtual portion
- 2 cr
- Mode of delivery
- Online learning
- Unit
- School of Business
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Business Administration
- Teachers
- Juuso Hassi
- Groups
-
ZJA22SHKALAAvoin amk,lita, Kalajoen lukio - (YTOL)
-
ZJA22SHAvoin AMK, lita
-
ZJA23KHEFAvoin AMK, liiketalous, orientoivat opinnot (EduFutura, 2. aste)
-
ZJA23KHT2Avoin AMK, liiketalous, orientoivat opinnot (2. aste)
- Course
- HT00BT78
Unfortunately, no reservations were found for the realization Urheilumarkkinointi ja sosiaalinen media HT00BT78-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0-5
Objective
The student learns to recognize the financial possibilities of his own sports career and understands the importance and expectations of partners. The student learns to use different social media channels and understands how they can be used in their own sports career.
Content
In the third part, the lectures will cover sports marketing, sponsorship contracts and social media tools and their use. In the tasks, the athlete considers the basics of sponsor cooperation and the use of social media in sports.
Location and time
Non-stop toteutus. Opiskelija voi suorittaa opintojakson oman aikataulun mukaisesti.
Materials
Suomen Olympiakomitean teos "Kehity huippu-urheilijaksi" sekä muu kurssilla jaettava materiaali
Teaching methods
Verkkototeutus Moodle-alustalla, videoluennot, tehtävät.
Student workload
Videoluennot 6 h
Materiaalien lukeminen ja tehtävien tekeminen 48 h
Assessment criteria, approved/failed
The student can evaluate his skills and competences and identify critical areas for development. The student understands the basics of sponsor cooperation and knows how to use different social media channels.
Further information
Avoin amk 20
EduFutura 20