Marketing Essentials (3cr)
Code
General information
- Enrollment
- 24.12.2025 - 31.10.2026
- Registration for the implementation has begun.
- Timing
- 01.01.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 3 cr
- Institution
- Metropolia University of Applied Sciences, Leiritie 1
- Teaching languages
- English
- Seats
- 0 - 300
- Course
- C-10065-LX00GR32
Unfortunately, no reservations were found for the realization Marketing Essentials C-10065-LX00GR32-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation methods and criteria
Provided in Moodle.
Evaluation scale
0-5
Content scheduling
Provided in Moodle.
Objective
By the end of the course, the student will: • Gain an understanding of fundamental marketing and digital marketing theories and techniques. • Understand and develop value propositions that are applied to achieve fit between consumers' needs and companies' offerings. • Understand consumer behaviour and decision-making in order to map out the consumer journey and evaluate the impact of marketing on consumer decisions and journeys. • Be able to understand and apply campaign marketing techniques that connect with consumers. • Work with an example brand to complete course tasks and apply marketing and visual marketing techniques. • Develop the basic visual skills to generate appealing promotional social media marketing videos (TikToks) that engage consumers.
Methods of completion
100% Online course All details in Moodle
Methods of completion
All details in Moodle
Content
Aims: This course provides students with essential knowledge of marketing and digital marketing, enabling them to comprehend the impact of marketing on consumer purchasing decisions. This course focuses on providing students with the ability to understand the role of marketing in business and the practical skills to apply that knowledge. The traditional marketing theories are explained with the aid of real-life examples. Students learn how digital marketing theories are applied by businesses into marketing campaigns that engage and influence consumers.
Location and time
The course is a fully online course with videos presentations by the lecture and practical walkthrough videos. There are no video conference calls planned unless requested. The course online learning environment is Moodle - an email with instructions on how to access the learning environment will be sent to students one week before the course starts. The course work is completed by each student individually. Assignments, Quizzes & Tasks 20 hours* Self-directed learning 58 hours* *Subject to change More info course website: https://marketing.edu.metropolia.fi/
Materials
Students should have access to a smartphone or laptop.
Teaching methods
English Language Proficiency required. All lectures are carried out in English. The course is a fully online course with videos presentations by the lecture and practical walkthrough videos. There are no video conference calls planned unless requested. The course online learning environment is Moodle – an email with instructions on how to access the learning environment will be sent to students one week before the course starts. Students must log in to Moodle using their Metropolia credentials. The course work is completed by each student individually. Assignments, Quizzes & Tasks 20 hours* Self-directed learning 58 hours* *Subject to change More info course website: https://marketing.edu.metropolia.fi/
Employer connections
Provided in Moodle.
Exam schedules
No exam
International connections
N/A
Completion alternatives
Na
Student workload
Students need to complete 78 hours of work = 3 ECTS Assignments, Quizzes & Tasks 20 hours* Self-directed learning 58 hours* *Subject to change
Qualifications
Students for this course are not required to have prior marketing knowledge.