Advanced training in modern sales (5cr)
Code
General information
- Enrollment
- 10.12.2025 - 31.12.2026
- Registration for the implementation has begun.
- Timing
- 10.12.2025 - 31.12.2026
- Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Metropolia University of Applied Sciences, Karaportti 2
- Teaching languages
- Finnish
- Seats
- 0 - 500
- Course
- C-10065-TX00GR31
Unfortunately, no reservations were found for the realization Advanced training in modern sales C-10065-TX00GR31-3002. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0-5
Objective
Student • understands the levels and techniques of customer relationship management • is able to plan and conduct an effective customer meeting • is able to summarise their message as an elevator pitch • understands the structure of the modern sales concept and the content of the playbook • understands the interfaces between sales and marketing and is able to operate in sales and marketing teams • understands the importance of self-management principles and is able to seek means for their implementation in daily life • masters the principles of sales performance management and measurement • has received reinforcement in practical sales work and its various processes • understands the possibilities of utilising artificial intelligence in modern sales work
Content
• Customer segmentation and customer relationship management models • Customer relationship management, planning and annual calendar • Assessment of customer relationship maturity level and tactics • Conducting a customer meeting • Structure of the modern sales concept and content of the playbook • Leading the sales team • Managing sales performance • Self-management and time management • Building an elevator pitch • Artificial intelligence in sales work • "Why" questions and responding to them as the foundation of sales work • Modern sales metrics, 3M
Location and time
The learning environment for the course is Metropolia's Moodle, and the course can be completed at one's own pace.
Materials
It is available in the course learning environment.
Teaching methods
The course is a 100% self-directed course delivered online.
Employer connections
N/A
Exam schedules
The information can be found in the learning environment.
International connections
N/A
Completion alternatives
N/A
Student workload
It depends on the student's starting level.
Qualifications
Opintojaksolle ilmoittautumisen edellytyksenä on suoritettu johdantokurssi ”Tekninen myynti 5 op” (TX00CN65) tai ”Menesty modernissa ratkaisumyynnissä 5 op” (XX00FJ44) tai että opiskelija hallitsee vastaavat tiedot ja taidot.