Digital Brand Management (5cr)
Code
General information
- Enrollment
- 01.01.2026 - 15.01.2026
- Registration for introductions has not started yet.
- Timing
- 16.02.2026 - 16.03.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Lapland University of Applied Sciences, 16.2.2026, 16.30-20.00 16.3.2026, 16.30-20.00
- Teaching languages
- English
- Seats
- 0 - 10
- Course
- C-10108-YAMK157
Unfortunately, no reservations were found for the realization Digital Brand Management C-10108-YAMK157-3004. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
The objective of the course is to provide students with the basic knowledge and understanding of digital brand management in a business context. The learning objectives for this course are to have students: gain an understanding of the key concepts and theories in the field of brand management, analyze branding strategies and practices in digital channels and platforms and critically evaluate different approaches in brand management. Main competences on the course: proactive development, operating in a workplace
Content
- Approaches to brand management - Brand co-creation in digital contexts - Branding strategies and practices
Location and time
16.2.2026, 16.30-20.00 16.3.2026, 16.30-20.00
Teaching methods
Online contacts