Digital Brand Management (5cr)
Code
General information
- Enrollment
- 01.01.2026 - 15.01.2026
- Registration for the implementation has ended.
- Timing
- 16.02.2026 - 16.03.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Lapland University of Applied Sciences, 16.2.2026, 16.30-20.00 16.3.2026, 16.30-20.00
- Teaching languages
- English
- Seats
- 0 - 10
- Course
- C-10108-YAMK157
Unfortunately, no reservations were found for the realization Digital Brand Management C-10108-YAMK157-3004. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
You will gain the basic knowledge and understanding of digital brand management in a business context. You will understand key concepts and theories in the field of brand management. You will know how to analyze branding strategies and practices in digital channels and platforms and critically evaluate different approaches in brand management.
Content
- Approaches to brand management - Brand co-creation in digital contexts - Branding strategies and practices
Location and time
16.2.2026, 16.30-20.00 16.3.2026, 16.30-20.00
Teaching methods
Online contacts
Qualifications
The course has no prerequisites.