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Visual Marketing (4cr)

Code

General information

Timing: 01.01.2018 - 31.07.2018; Implementation has ended.

Number of ECTS credits allocated: 4 cr

Local portion: 4 cr

Mode of delivery: Face-to-face

Unit: School of Business

Teaching languages: English

Degree programmes: Bachelor's Degree Programme in Business Management

Groups: HTL16S1
Liiketalous

Course: HBV20510

Unfortunately, no reservations were found for the realization Visual Marketing HBV20510-8K0B1. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Evaluation scale

0-5

Objective

The student is familiar with visual marketing methods and their use in the clothing sector and able to apply these in his/her own work. He/she knows how to design and introduce visual marketing methods in clothing trade. The student perceives the individual, group-oriented and cultural meanings of clothing.

Content

Visual marketing
Methods of visual marketing in the clothing sector
Visual presentation
Fashion trends
Phenomena in clothing and their temporal links to what is happening in society

Materials

Morgan, T. 2008. Visual Merchandising: window and in-store displays for retail. London: Laurence King.Damhorst, M. L., Miller-Spillman, K. A. & Michelman, S. O. 2005. The meanings of dress. 2nd edition. New York: Fairchild.WGSN data base Lecture materials

Completion alternatives

Assignments associated with lectures 40% Distance assignments 60%

Student workload

Assignments associated with lectures 55h Assignments 80h

Assessment criteria, satisfactory (1)

Level 5
The student have excellent level in visual marketing theory and practical tools and can organize and produce his/her own innovative marketing project using skills in display planning, lay out and analyzing the outcome.
Level 3-4
The student has good knowledge of visual marketing tools and has good skills in solving problems in planning and doing the practical work.
Level 1-2
The student has passable knowledge of visual marketing processes and is able to solve most of the problems in practical work.