Visual Marketing (4op)

Arviointiasteikko

0-5

Tavoitteet

The student is familiar with visual marketing methods and their use in the clothing sector and able to apply these in his/her own work. He/she knows how to design and introduce visual marketing methods in clothing trade. The student perceives the individual, group-oriented and cultural meanings of clothing.

Sisältö

Visual marketing
Methods of visual marketing in the clothing sector
Visual presentation
Fashion trends
Phenomena in clothing and their temporal links to what is happening in society

Oppimateriaalit

Morgan, T. 2008. Visual Merchandising: window and in-store displays for retail. London: Laurence King.Damhorst, M. L., Miller-Spillman, K. A. & Michelman, S. O. 2005. The meanings of dress. 2nd edition. New York: Fairchild.WGSN data base Lecture materials

Toteutuksen valinnaiset suoritustavat

Assignments associated with lectures 40% Distance assignments 60%

Opiskelijan ajankäyttö ja kuormitus

Assignments associated with lectures 55h Assignments 80h

Arviointikriteerit, tyydyttävä (1)

Level 5
The student have excellent level in visual marketing theory and practical tools and can organize and produce his/her own innovative marketing project using skills in display planning, lay out and analyzing the outcome.
Level 3-4
The student has good knowledge of visual marketing tools and has good skills in solving problems in planning and doing the practical work.
Level 1-2
The student has passable knowledge of visual marketing processes and is able to solve most of the problems in practical work.

Esitietovaatimukset

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