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Basics of Marketing (5cr)

Code

General information


Enrollment
01.08.2025 - 15.09.2025
Registration for the implementation has begun.
Timing
01.08.2025 - 31.12.2025
Implementation is running.
Number of ECTS credits allocated
5 cr
Institution
Oulu University of Applied Sciences
Teaching languages
Finnish
Seats
0 - 150

Unfortunately, no reservations were found for the realization Basics of Marketing C-02471-KL00ET88-3002. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Evaluation scale

0-5

Objective

After completing the course, you will be able to: Explain the concepts of marketing, key tasks, and customer value creation Describe the marketing environment Take responsibility and digitalization into account in marketing Describe marketing solutions and take account segmentation criteria and customer behavior factors and different competitive tools and how to utilize them Identify the customer process and the phases of sales work and have a customer-oriented approach. 

Content

Marketing concept, key tasks and customer value creation Marketing environment Purchasing process and customer behavior Segmentation and buyer personas Competitive tools of marketing Phases of customer service and sales work

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