Basics of Marketing (5cr)
Code
General information
- Enrollment
- 01.08.2025 - 15.09.2025
- Registration for the implementation has ended.
- Timing
- 01.08.2025 - 31.12.2025
- Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Oulu University of Applied Sciences
- Teaching languages
- Finnish
- Seats
- 0 - 150
- Course
- C-02471-KL00ET88
Unfortunately, no reservations were found for the realization Basics of Marketing C-02471-KL00ET88-3002. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0-5
Objective
After completing the course, you will be able to: Explain the concepts of marketing, key tasks, and customer value creation Describe the marketing environment Take responsibility and digitalization into account in marketing Describe marketing solutions and take account segmentation criteria and customer behavior factors and different competitive tools and how to utilize them Identify the customer process and the phases of sales work and have a customer-oriented approach.
Content
Marketing concept, key tasks and customer value creation Marketing environment Purchasing process and customer behavior Segmentation and buyer personas Competitive tools of marketing Phases of customer service and sales work