Basics of Marketing

Objective

After completing the course, you will be able to: Explain the concepts of marketing, key tasks, and customer value creation Describe the marketing environment Take responsibility and digitalization into account in marketing Describe marketing solutions and take account segmentation criteria and customer behavior factors and different competitive tools and how to utilize them Identify the customer process and the phases of sales work and have a customer-oriented approach. 

Content

Marketing concept, key tasks and customer value creation Marketing environment Purchasing process and customer behavior Segmentation and buyer personas Competitive tools of marketing Phases of customer service and sales work

Assessment criteria, satisfactory (1)

You recognize key professional terms to a limited extent. You seek information from limited sources. You report primarily following instructions. You use essential professional models and methods with guidance. You complete the given tasks. You consider collaboration partners in your activities. You take responsibility for your own work. You function as part of a team. You reflect on and evaluate issues based on feedback from your own perspective. You consider the ethical principles of the profession.

Assessment criteria, good (3)

You use professional terminology consistently. You gather diverse, relevant information and utilize it effectively. You report precisely following instructions. You use essential professional models and methods independently and justify your choices. You select the most appropriate course of action from various options and justify your choices. You work smoothly with collaboration partners. You take responsibility and commit to the group's activities. You function in a group flexibly and constructively, considering other group members. You reflect on and evaluate issues from various perspectives based on feedback. You use feedback as a tool for professional growth. You act in accordance with the ethical principles of the profession and justify your actions.

Assessment criteria, excellent (5)

You apply professional terminology comprehensively, even in a broader context. You critically compare and select appropriate information and justify your choices. You report expertly and comprehensively while following instructions. You apply essential professional models and methods and justify your choices from various perspectives. You seek and evaluate different approaches and solution options and justify your choices. You creatively try new methods. You actively promote and develop activities with collaboration partners. You take responsibility for the entire group's work and advance its objectives. You organize and promote group activities according to goals. You develop and guide both your own and the group's activities based on feedback. You appropriately apply the ethical principles of the profession in various contexts.