E-Commerce DevelopmentLaajuus (5 cr)

Objective

After completing the course, you will be able to:
explain the web shop planning process and apply the knowledge to practice
search for information on various web shop technologies and choose a suitable technology for web shop implementation
recognize the structural parts of a web shop and their purpose
explain the importance of content marketing in building a successful web shop, and plan and implement search engine-friendly content
recognize the importance of web shop analytics and interpret data for development actions
identify key regulation related to eCommerce and take it into account in the web shop planning and implementation process.

Competencies
Operating in a workplace
Proactive development

Content

Planning and specifying a web shop
Accessibility of a web shop
Web shop technologies
eCommerce regulation
Implementation of a web shop in practice
Content marketing of a web shop
Web shop analytics and data-driven development