Branding and sales skillsLaajuus (5 cr)

Objective

Students - understand the significance, impact and premises of a brand - are familiar with the basic principles and practices of sales and advocacy - know how to act in negotiation and sales situations - can utilize digital communication channels from the sales perspective.

Content

- introduction to branding, image marketing and advocacy - basics of sales and interaction competence - brand management, risk management, crisis communication - sales situations, negotiation skills and sales closure - business collaboration project - making a social media video from a sales perspective

Assessment criteria, satisfactory (1)

The student's knowledge of the different methods of branding and sales skills is insufficient and the knowledge of their use is weak. The student understands the basics of branding and sales skills in their professional field, their importance, possibilities and methods of operation. The student knows what a marketing and sales plan is, but the skills still require development. The student understands the basics of cost structures for procedures. The student still needs support in planning and implementing branding and sales skills.

Assessment criteria, good (3)

The student shows that he knows well the different methods and operating methods of branding and sales skills and knows how to use them. The student understands well the special features, importance, possibilities and methods of operation of branding and sales skills in his professional field. The student knows how to prepare a good branding and sales plan and has a commendable understanding of the cost structure of the procedures. The student knows how to plan and implement branding and sales well

Assessment criteria, excellent (5)

The student shows that he has a commendable knowledge of the different methods and operating methods of branding and sales skills and knows how to use them. The student has a commendable understanding of the special features, meaning, possibilities and methods of operation of branding and sales skills in their professional field. The student knows how to prepare a commendable branding and sales plan and understands the cost structure of the procedures commendably. The student knows how to plan and implement branding and sales commendably.

Materials

Kirjallisuus Artikkelit Blogit Videot Podcastit

Further information

Students • can plan and implement profitable and customer-oriented products and services • have command of field-related sales and marketing methods • have necessary field-related communication and media skills • can build and manage networks needed in their work. The 5 ECTS study unit consists of two parts: Branding and sales 3 ECTS Branding and sales in practice 2 ECTS