Effective marketingLaajuus (5 cr)

Objective

The student is able to - understand the importance of marketing in a company's business - identify customer-oriented business. - determine the key concepts of marketing and customer-oriented business - identify the phases of a marketing and sales process - understand the importance of brand building and its role in business - become aware of the segmentation process and its benefits - understand the key concepts of digital marketing - recognize customer needs and understand their significance for the success of a company